How to Use YouTube End Cards – Mobile Annotations
In today’s tutorial, I want to talk to you about the new End Screen and Annotations feature that YouTube has just taken out of beta. It’s been on certain people’s accounts for a while, but now it’s available to everybody.
Where it would normally have said Annotations, it says End Screen and Annotations.
If you want to go back to the original method of just having Annotations, you can click the Annotations link and it will take you to the old one.
What basically this means is it allows you to add stuff at the end of your video, and only the last twenty seconds. If you want to use the End Screen and Annotations method, you need to make sure that the last twenty seconds of your video is not something important you’re trying to teach.
If you’re doing an on-screen video or a screen share video, you want to make sure that for the last twenty seconds, you’re not sharing vital stuff. If it’s your face talking, a talking head video, you want to make sure that you finish saying what you got to say and maybe have just a blank canvas at the end.
YouTube End Cards – Add Element
Once you open up the option, you can click ‘add element’. There you have 4 choices, one of which is subscribe to your channel.
That will bring up the profile picture of your channel, which you can then drag and drop anywhere that you want, so let’s leave that there.
You can then add a video or a playlist, these are the two things that we’ll use most of the time. You get three choices. I would recommend best for viewer and most recent upload.
If I click most recent upload, that’s obvious what it is. Create element and it will take your most recent video and then you can drag and drop that. You can make it a little bit bigger or a little bit smaller.
Next choose best for viewer. What this does, it goes through all of your public videos and it picks out the best video for that particular viewer based on their history, which is really, really cool because it’s going to show them the most interesting one for them. Therefor, there’s a higher chance they are going to watch it, even if it’s an old one. It’s still cool. You’re only allowed four of these. Four could be a bit overkill, but if you wanted to add a link to an approved website, you could.
Note: Great for E-com stores or affiliate stuff.
For the last twenty seconds of my video, these would be clickable both on desktop and on mobile, which is very, very big because a lot of traffic on YouTube is mobile. The longer you can keep people on your channel or get them to subscribe or even direct them off of YouTube the better.
That’s it. That is the End Screen function. Hope you found this post useful.