And Why is it a BAD business Model for Low end products
In this post, I’m going to talk about why the concept of launchjacking is, in my opinion, a bad strategy and definitely not a long-term business concept that you should take seriously.
I know there are many products out there that teach launchjacking. There are many video-related products that advocate the concept of launchjacking but I don’t think it’s a good idea. It’s not one that people should really take seriously. But let’s first go through what launchjacking is, in case you don’t know.
There are products being launched consistently in various niches, but especially in making money online. There are products being released every single day. Usually, three or four or five a day. Sometimes more.
So what people will tend to do is they will make review videos and too do the same thing. But they’ll make videos reviewing these products, trying to rank them on youtube or trying to rank their websites on Google.
People employ this strategy in the hope that people will come on to Youtube or Google, type in the search term, product name review, or product name, or product name bonus and they will come across their video. Then, they hope a viewer will click on the buy button and that person will make an affiliate commission.
In theory, that sounds like it’s a great idea because you know, these products get a little bit search volume. The trouble is: the short… the shelf life of these products is very, very short.
Most products, you know, it’s like for two or three days, they get searched for and after that, they get completely forgotten about and the next one’s up there. Again, two or three days later, they’ve gone and the next one’s up there.
A Bad Idea
So this is why I think it’s a bad idea. It’s very difficult to rank your video for a new product quickly but it is easy to rank it long term.
When I review a product and I make my review video I upload it to Youtube. But I’m not worried about getting a hundred percent optimized or you know, getting my SEO down clearly because there are a lot of people out there that do these review videos, that do a lot of underhand black hat stuff. This is because they know their videos will rank very quickly and stay there for a day or two and then you know, two weeks later, they will disappear.
They don’t care. And rightly so because two weeks later, no one’s looking for that product. No one in the real world’s ever heard of the actual product creator either. It’s a very short term thing so there are a lot of people out there doing black hat stuff and stuff that might get them in trouble. They don’t care because the video ranked…it ranked for two or three days and disappears.
Other people, who are in this more long term, they have a lot of follows. So they could make a review video and send it out to their lists and that video will get a lot of views in a very short period of time. People will watch the majority of that video and therefore, they will rank more easily.
So the average person is gonna really really struggle.
One tip in all of this is to learn first how to build and optimize your channel.
Here I talk about launchjacking and give an example:
Hope you enjoyed the product, if so, I’d love a comment or tweet 🙂