Uncategorized Archives - Adam Payne

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Tube Buddy Review

Tube Buddy Review – The Ultimate YouTube Management Tool

Tube Buddy Review Video

Tube Buddy Review – In this video review post, I look at Tube Buddy. Tube Buddy is YouTube certified which means it integrates directly and there are no worries about it suddenly not working or falling foul of YouTube itself.

So move forward with no worries.

I’ve used it for a while as do many Youtubers.

Here is an overview of what it does and it’s many plus points ( and one minus).

 

Tube Buddy Review

 

PS…Any questions aboutTubeBuddy or it’s features, let me know below. Cheers.

Funnel Creation for Affiliate Marketing

Simple Funnel Creation for Affiliate Marketing

Funnel Creation for Affiliate Marketing

The money is in the list…. No it’s not, the money is in the relationship with their lists.

Bet you’ve heard these two lines trotted out on more than one occasion. And as ‘yawn yawn’ as they may be, they are kinda true…especially the 2nd one.

But too many folk struggle to build their lists.

Yet, it’s not hard at all if you follow these small steps.

And as for following, you have 2 choices.

a) Read the steps below the video

b) Watch and follow along. Please

Funnel Creation for Affiliate Marketing Over-The-Shoulder- Unedited Raw

Resources mentioned:

Aweber

Clickfunnels

Clickbank

  1. Go to any affilaite network. Find an offer you feel comfortable promoting.
  2. Ask for a review or buy it to see hat it is all about for sure.
  3. Read the sales page. Find a hook that you can lift from the sales page. Could be anything.
  4. Go yo your page builder. I use Clickfunnels.
  5. Create an opt-in page and a thank you page.
  6. On the opt-in page, keep it clutter free. Remove the ‘name’ field.
  7. Paste you headline from the sales page you lifted. Edit as necessary.
  8. Add a privacy policy, contact us and terms of use. Ensure they are clickable.
  9. On the thank you page, mention that they will get an email in their in box.
  10. Add a welcome video to brand you.
  11. Add the buy link for the product you are promoting. you may get some sales then.
  12. Create a new list inside your autoresponder.
  13. Add the first email ( welcome, free gift if offered, encourage whitelisting and ask them to respond.
  14. Create your first form
  15. Go back to your page builder and connect it with your autoresponder
  16. Proof read everything.
  17. Test the pages work
  18. Get traffic

Now, I know that’s a simplified version. To get more sales from this simple funnel, you’ll need to learn about the pain points of the potential buyer. Use them in your email follow up, test to see if the page converts…etc

You’ll also need a RELEVANT traffic source. If you are promoting a haemorrhoid cure, then do not use Facebook. Folk are not on there talking about it.

And you’ll need to test and not quit when you don;t hit a home run with your first attempt.

If you’d like me to make this into a small course, let me know and If I have time, I may. Or I may not.

Anyhow…

Thanks for reading and/or watching this post on Funnel Creation for Affiliate Marketing. Please let me know in the comments if you liked it or have any questions.

 

website conversion optimization tips

Website Conversion Optimization Tips

Would you like to make more money from the internet and your promotions?

Then you may be interested to learn about this study by Neilsen in 2006.

They observed over 300 people use hundreds of different websites . They then produced a 355-page report  about how people read on the web, including scanning patterns.

In short, what they found has influenced some of the biggest and most famous websites in the world.

Amazon and Facebook for example.

Now compare them with most blogs ( including this one unfortunately) and what do you notice? Watch this short video to discover something that may cause you to completely change your blog layout.

Website Conversion Optimization Tips Video

So in short, people browse a website in an F shape fashion.

Facebook, Amazon et al. have their sidebars on the left.

Website Conversion Optimization Tips That You can Take….

So if you want to sell stuff, then perhaps you should try to have your advertisements/banners on the left. And I am learning that the less stuff you have, the more clicks you get.

Stuff it with junk, related posts…etc and people click less. At least from my experience. You may find it different.

You can embed an  opt-in box at the top so you don’t have to worry about pop ups.

So you can generate leads, get more clicks and if your copy is decent enough, more conversions from your content.

Copywriting tips:

Ask an obvious problem in the first sentence….

Agitate it perhaps.

Introduce a solution ( your offer) carefully.

Of course all of the above points need training and you’ll need to focus on how you write but it’s a basic start.

Traffic to Content

Once you have your site set up, you’ll need some traffic. Here are what I use:

+ YouTube (SEO + Ads)

+ Facebook Ads

+ Organic SEO ( tricky for an affilaite site though)

+ Twitter Ads

+ Reddit but only if you have some stellar stuff on your site.

+ Pinterest ( Very misunderstood but super powerful)

Hopefully you got a little value from this post on Website Conversion Optimization Tips and if so, please share, like, comment or any other goodness you can think of.

 

Easy VSL 3 review

Easy VSL 3.0 Review

Easy VSL 3 Review

Click Here FEBRUARY 21ST, 2017 @ 11AM EST

One of the biggest problems for a lot of video marketers is the ability to create pro looking videos. For me personally, I’d say this is the hardest thing. Sure there are tons of whiteboard video style makers out there but they have long learning curves and can be quite time-consuming.

Regarding video, did you know that 92% of the top Clickbank products use VSLs? VSLs ( Video Sales Letters) are immensely powerful, regardless of whether you like them or not.

I use them for my on products and am a paying user of EASY VSL 2.0. In fact, that was one of the best products I ever bought and have used it to create YouTube videos, VSLs and bonus videos to name a few.

It works on MAC and PC, is slick, and so so easy to use. Here is a VSL I made with Easy VSL 2:

All I did was write the script. My friend Lenny  spoke and recorded and MP3 with Audacity ( FREE) and then I used the software to sync. If I were better at graphics, it would have looked sexier but the point it, it’s very easy to use.

Version 3 is even better with some great functions:

[+] Kinetic Animation:  Create “kinetic-style” or animation typography videos using one of the 10 pre-designed kinetic themes.

[+] Import Keynote/Powerpoint:   Import any existing keynote or powerpoint presentation into EasyVSL.

[+] Image Library/YouZign Integration:  Now you can search over 1,000,000 royalty free images/graphics to add directly into your EasyVSL videos.

[+] Sound Effect Transitions:  You can add sounds effects to your slide and text transitions to help grab the viewers attention.

[+] Speech Recognition:  You don’t have to manually sync your slides with your voice.  Just push the button and watch EasyVSL sync your voice with your slides.

Enhancements have been made to the features you already if you are an EASY VSL 2 user:

[+] Easy Script to Slide Creation
[+] More Slide Templates
[+] More Fonts (use your local PC/Mac fonts)
[+] Drag and Drop Existing Video Clips
[+] More Accurate Speech-to-Text Detection
[+] Additional Text-to-Speech Voices/Languages
[+] 30+ Languages to Translate Your Videos
[+] Additional Quick Key Shortcuts

Here is Mark’s Demo of Easy VSL 3:

Easy VSL 3 Funnel and Pricing:

Easy VSL 3.0 Review

 

How you COULD use this ( not limited to just these methods of course)

+ For my own Products and VSLs

+ For reviews when I didn’t ant to get on camera

+ To create VSLs for others and charge them.  Provide a service

+ to create YouTube Ads

+ To Create Facebook Video Ads

My Easy VSL 3 Review Video


Video Spin Blaster Pro Plus

  1. Social Syndication Mastery Bonus

  2. Bonus arbitrage monetization method

Please send a receipt to adamp@beerswithadam.com

How to Add Captions to a Facebook Video

How to Add Captions to a Facebook Video SRT FILE

How to Add Captions to a Facebook Video SRT FILE

Adding captions to a Facebook video will yield much better results. But you do NOT want to use the free option that Facebook provides. You want to upload an SRT file.

How do you do that?

You get a pro to make them, add them automatically to your Youtube video and use the same SRT file and upload into Facebook directly when you upload a video.

Your Facebook Video Ads will have much better results.

Sound complicated? Not at all. Just follow the steps in the following 2 videos:

How to Add Captions to a Facebook Video Part 1

How to Add Captions to a Facebook Video Part 2

You can get the captions made here:

http://rev.com

Then just follow the instructions in the video.

If you liked the videos, then please let me know. Cheers.

Page 1 Rankings

How to Get Page One Rankings with White Hat Linkbuilding tips

How to Use YouTube End Cards

How to Use YouTube End Cards Tutorial

How to Use YouTube End Cards – Mobile Annotations

In today’s tutorial, I want to talk to you about the new End Screen and Annotations feature that YouTube has just taken out of beta. It’s been on certain people’s accounts for a while, but now it’s available to everybody.

Where it would normally have said Annotations, it says End Screen and Annotations.

Like here:

End Cards

Or here:

How to Use End Cards

If you want to go back to the original method of just having Annotations, you can click the Annotations link and it will take you to the old one.

What basically this means is it allows you to add stuff at the end of your video, and only the last twenty seconds. If you want to use the End Screen and Annotations method, you need to make sure that the last twenty seconds of your video is not something important you’re trying to teach.

If you’re doing an on-screen video or a screen share video, you want to make sure that for the last twenty seconds, you’re not sharing vital stuff. If it’s your face talking, a talking head video, you want to make sure that you finish saying what you got to say and maybe have just a blank canvas at the end.

YouTube End Cards – Add Element

Once you open up the option, you can click ‘add element’. There you have 4 choices, one of which is subscribe to your channel.

That will bring up the profile picture of your channel, which you can then drag and drop anywhere that you want, so let’s leave that there.

You can then add a video or a playlist, these are the two things that we’ll use most of the time. You get three choices. I would recommend best for viewer and most recent upload.

If I click most recent upload, that’s obvious what it is. Create element and it will take your most recent video and then you can drag and drop that. You can make it a little bit bigger or a little bit smaller.

Next choose best for viewer. What this does, it goes through all of your public videos and it picks out the best video for that particular viewer based on their history, which is really, really cool because it’s going to show them the most interesting one for them. Therefor, there’s a higher chance they are going to watch it, even if it’s an old one. It’s still cool. You’re only allowed four of these. Four could be a bit overkill, but if you wanted to add a link to an approved website, you could.

Note: Great for E-com stores or affiliate stuff.

For the last twenty seconds of my video, these would be clickable both on desktop and on mobile, which is very, very big because a lot of traffic on YouTube is mobile. The longer you can keep people on your channel or get them to subscribe or even direct them off of YouTube the better.

That’s it. That is the End Screen function. Hope you found this post useful.

How to Use YouTube End Cards Tutorial Video

Launchjacking

What is Launchjacking?

And Why is it a BAD business Model for Low end products

In this post, I’m going to talk about why the concept of launchjacking is, in my opinion, a bad strategy and definitely not a long-term business concept that you should take seriously.

I know there are many products out there that teach launchjacking. There are many video-related products that advocate the concept of launchjacking but I don’t think it’s a good idea. It’s not one that people should really take seriously. But let’s first go through what launchjacking is, in case you don’t know.

There are products being launched consistently in various niches, but especially in making money online. There are products being released every single day. Usually, three or four or five a day. Sometimes more.

So what people will tend to do is they will make review videos and too do the same thing. But they’ll make videos reviewing these products, trying to rank them on youtube or trying to rank their websites on Google.

People employ this strategy in the hope that people will come on to Youtube or Google, type in the search term, product name review, or product name, or product name bonus and they will come across their video. Then, they hope a viewer will click on the buy button and that person will make an affiliate commission.

In theory, that sounds like it’s a great idea because you know, these products get a little bit search volume. The trouble is: the short… the shelf life of these products is very, very short.

Most products, you know, it’s like for two or three days, they get searched for and after that, they get completely forgotten about and the next one’s up there. Again, two or three days later, they’ve gone and the next one’s up there.

A Bad Idea

So this is why I think it’s a bad idea. It’s very difficult to rank your video for a new product quickly but it is easy to rank it long term.

When I review a product and I make my review video  I upload it to Youtube.  But I’m not worried about getting a hundred percent optimized or you know, getting my SEO down clearly because there are a lot of people out there that do these review videos, that do a lot of underhand black hat stuff. This is because they know their videos will rank very quickly and stay there for a day or two and then you know, two weeks later, they will disappear.

They don’t care. And rightly so because two weeks later, no one’s looking for that product. No one in the real world’s ever heard of the actual product creator either. It’s a very short term thing so there are a lot of people out there doing black hat stuff and stuff that might get them in trouble. They don’t care because the video ranked…it ranked for two or three days and disappears.

Other people, who are in this more long term, they have a lot of follows. So they could make a review video and send it out to their lists and that video will get a lot of views in a very short period of time. People will watch the majority of that video and therefore, they will rank more easily.

So the average person is gonna really really struggle.

One tip in all of this is to learn first how to build and optimize your channel.

Here I talk about launchjacking and give an example:

Hope you enjoyed the product, if so, I’d love a comment or tweet 🙂

Facebook Ads that convert

5 Steps to Great Facebook Ads that convert

Facebook Ads that convert: I know many people have a love hate relationship with Facebook. I’ve done very well with video ads but I know that there are a ton of folk out there who have no results, poor results, or are very hesitant to try them. So this post is for these people.

Let’s cut the fluff and get straight to it.

Facebook Ads that convert – 5 Steps

  1. You must get a business account for Facebook.

This is just to minimize the risk of getting into trouble. You also get real access to a support staff in your area who is more than happy to call you if you have a question.

You can sign up here and follow the steps: http://Business.facebook.com

To make life easier before you start the process, you will need an email address and website that is separate from your main Facebook account. In short, do not use your main Facebook email address.

There are plenty of simple tutorials on YouTube if you need it but just follow the instructions and you’ll be fine.

2. Research Your Target market

Before you even consider setting up an actual campaign, open up a notepad and an Excel spreadsheet.

Next, ask yourself these questions:

a) What are the top magazines in your industry?

You can use resources that are readily available online for your research:

Media Kits: http://justmediakits.com/

Magazines: https://www.magazines.com/

The reasoning behind this is that if people are actively paying money for a print publication, then they will be more likely to follow and buy what it is you are selling (If done correctly that is).

Here is a tutorial on Media Kits if you had not heard of them before:


b) Who are the celebrities and thought leaders in your field?

c) What are the top makers and brands?

d) Are there any top books in your area?

e) Are there any authority websites, Facebook group and/or organizations?

Now, note down all of the data that you have accrued into a spreadsheet or document. Do whatever works best for you so that it is all organized and understandable to you.

Note: Facebook’s very own audience insights tool is great for research and gathering data too.

Facebook Ads that convert

3. Learn How to use the Power Editor

Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns. To access Power Editor, you’ll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser.

From there you can pretty much do everything regarding setting up your campaigns. This post is not about the ‘ho to’ of that. But I will give you a short run down.

There are 3 main sections:

  1. Campaign
  2. Ad set
  3. Ad

 

Your campaign basically should correspond to a single objective. This may be lead capture. For you r campaign you need to know the offer and the objective. What are you promoting will mean that everything connected to that will be in the same campaign.

If you own the page, you can do website conversions. If you do not, you should run click to website ads. Page Post Engagement works well too.

So your campaign maybe named something like: Dog Training Offer

Your Ad Sets. Each ad set should be named clearly to you. Copy + Image + Target + Placement. Something like ‘Dog question+blue pic+poodle Lovers+Mobile (that way you know all about this ad set).

I have heard you should start each Ad set to run from the morning and on a weekday.

Your Ads are your specific images and copy that you are using.

The above is just for organization purposes.

Here is a free tutorial on how to get going with the Power Editor itself

(Not my video, but does a good enough job. Power Editor does change its layout from time to time)

4. Focus on the Ad (Image and copy- the words you use)

The image is the single most important aspect of a good ad in my opinion. It is the first thing that your prospect will see.

Canva.com is a great free resource that you can use to make simple designs.

Make sure to use power verbs. You need to grab your prospects attention and the copy and the image variation ill do that.

Each ad should have a clear CTA ( Call to Action). Tell people what they should do.

Rather than try and reinvent the wheel

5. Test and Tweak

I know everyone says that but that is because it’s true. You are probably not going to hit a home-run the first few times (actually, most of the time). A lot of it is down to persistence as we never really know what will work and what won’t at first.

One tip to do this the right way is to create 3 identical ads in all ways apart from the image. See what is working best after 72 hours and kill the 2 non performers. You now have a good image.

Next, use that image in 3 NEW ads, but this time, 3 different headlines. Kill the 2 that are not working as well. You now have a winning headline AND image.

You can then do the same for copy, destination, call to action button..etc.  Get as granular as you like. Sure it takes time and money but all the time, you need the mindset that you are not losing money, you are learning, and getting data about what works and what doesn’t.

In short, Facebook ads, while not hard from a technical standpoint, do require patience and logical application. A well as the mindset of data gathering when you are losing money at first.

As for stuff like pixels and retargeting and reading the data, these are all important but you need to get the basics first.

Some Extra Training on Facebook Ads That Convert

If you are a beginner, then this is a great course.

For non beginners, then check this out:

This is a GREAT course on using Facebook Ads and Dark Posts (the best kind).

Extra Tip: Staying Out of Trouble

We have all heard the horror stories of accounts getting banned. I have had many ad disapproved for reasons I still do not know, but I have never been banned (touch wood). Just don’t do anything blackhat and follow their own guidelines. They are here in black and white. No excuses:

https://www.facebook.com/policies/ads/

So, there you go. Hope that post on Facebook Ads that convert was of some use to you.

PS…No stop reading and head over to Facebook and take out some ads. Just be sure to Like this post and leave a comment first. Cheers.

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