One of the biggest problems for a lot of video marketers is the ability to create pro looking videos. For me personally, I’d say this is the hardest thing. Sure there are tons of whiteboard video style makers out there but they have long learning curves and can be quite time-consuming.
Regarding video, did you know that 92% of the top Clickbank products use VSLs? VSLs ( Video Sales Letters) are immensely powerful, regardless of whether you like them or not.
I use them for my on products and am a paying user of EASY VSL 2.0. In fact, that was one of the best products I ever bought and have used it to create YouTube videos, VSLs and bonus videos to name a few.
It works on MAC and PC, is slick, and so so easy to use. Here is a VSL I made with Easy VSL 2:
All I did was write the script. My friend Lenny spoke and recorded and MP3 with Audacity ( FREE) and then I used the software to sync. If I were better at graphics, it would have looked sexier but the point it, it’s very easy to use.
Version 3 is even better with some great functions:
[+] Kinetic Animation: Create “kinetic-style” or animation typography videos using one of the 10 pre-designed kinetic themes.
[+] Import Keynote/Powerpoint: Import any existing keynote or powerpoint presentation into EasyVSL.
[+] Image Library/YouZign Integration: Now you can search over 1,000,000 royalty free images/graphics to add directly into your EasyVSL videos.
[+] Sound Effect Transitions: You can add sounds effects to your slide and text transitions to help grab the viewers attention.
[+] Speech Recognition: You don’t have to manually sync your slides with your voice. Just push the button and watch EasyVSL sync your voice with your slides.
Enhancements have been made to the features you already if you are an EASY VSL 2 user:
[+] Easy Script to Slide Creation
[+] More Slide Templates
[+] More Fonts (use your local PC/Mac fonts)
[+] Drag and Drop Existing Video Clips
[+] More Accurate Speech-to-Text Detection
[+] Additional Text-to-Speech Voices/Languages
[+] 30+ Languages to Translate Your Videos
[+] Additional Quick Key Shortcuts
Here is Mark’s Demo of Easy VSL 3:
Easy VSL 3 Funnel and Pricing:
How you COULD use this ( not limited to just these methods of course)
+ For my own Products and VSLs
+ For reviews when I didn’t ant to get on camera
+ To create VSLs for others and charge them. Provide a service
In today’s tutorial, I want to talk to you about the new End Screen and Annotations feature that YouTube has just taken out of beta. It’s been on certain people’s accounts for a while, but now it’s available to everybody.
Where it would normally have said Annotations, it says End Screen and Annotations.
If you want to go back to the original method of just having Annotations, you can click the Annotations link and it will take you to the old one.
What basically this means is it allows you to add stuff at the end of your video, and only the last twenty seconds. If you want to use the End Screen and Annotations method, you need to make sure that the last twenty seconds of your video is not something important you’re trying to teach.
If you’re doing an on-screen video or a screen share video, you want to make sure that for the last twenty seconds, you’re not sharing vital stuff. If it’s your face talking, a talking head video, you want to make sure that you finish saying what you got to say and maybe have just a blank canvas at the end.
YouTube End Cards – Add Element
Once you open up the option, you can click ‘add element’. There you have 4 choices, one of which is subscribe to your channel.
That will bring up the profile picture of your channel, which you can then drag and drop anywhere that you want, so let’s leave that there.
You can then add a video or a playlist, these are the two things that we’ll use most of the time. You get three choices. I would recommend best for viewer and most recent upload.
If I click most recent upload, that’s obvious what it is. Create element and it will take your most recent video and then you can drag and drop that. You can make it a little bit bigger or a little bit smaller.
Next choose best for viewer. What this does, it goes through all of your public videos and it picks out the best video for that particular viewer based on their history, which is really, really cool because it’s going to show them the most interesting one for them. Therefor, there’s a higher chance they are going to watch it, even if it’s an old one. It’s still cool. You’re only allowed four of these. Four could be a bit overkill, but if you wanted to add a link to an approved website, you could.
Note: Great for E-com stores or affiliate stuff.
For the last twenty seconds of my video, these would be clickable both on desktop and on mobile, which is very, very big because a lot of traffic on YouTube is mobile. The longer you can keep people on your channel or get them to subscribe or even direct them off of YouTube the better.
That’s it. That is the End Screen function. Hope you found this post useful.
And Why is it a BAD business Model for Low end products
In this post, I’m going to talk about why the concept of launchjacking is, in my opinion, a bad strategy and definitely not a long-term business concept that you should take seriously.
I know there are many products out there that teach launchjacking. There are many video-related products that advocate the concept of launchjacking but I don’t think it’s a good idea. It’s not one that people should really take seriously. But let’s first go through what launchjacking is, in case you don’t know.
There are products being launched consistently in various niches, but especially in making money online. There are products being released every single day. Usually, three or four or five a day. Sometimes more.
So what people will tend to do is they will make review videos and too do the same thing. But they’ll make videos reviewing these products, trying to rank them on youtube or trying to rank their websites on Google.
People employ this strategy in the hope that people will come on to Youtube or Google, type in the search term, product name review, or product name, or product name bonus and they will come across their video. Then, they hope a viewer will click on the buy button and that person will make an affiliate commission.
In theory, that sounds like it’s a great idea because you know, these products get a little bit search volume. The trouble is: the short… the shelf life of these products is very, very short.
Most products, you know, it’s like for two or three days, they get searched for and after that, they get completely forgotten about and the next one’s up there. Again, two or three days later, they’ve gone and the next one’s up there.
A Bad Idea
So this is why I think it’s a bad idea. It’s very difficult to rank your video for a new product quickly but it is easy to rank it long term.
When I review a product and I make my review video I upload it to Youtube. But I’m not worried about getting a hundred percent optimized or you know, getting my SEO down clearly because there are a lot of people out there that do these review videos, that do a lot of underhand black hat stuff. This is because they know their videos will rank very quickly and stay there for a day or two and then you know, two weeks later, they will disappear.
They don’t care. And rightly so because two weeks later, no one’s looking for that product. No one in the real world’s ever heard of the actual product creator either. It’s a very short term thing so there are a lot of people out there doing black hat stuff and stuff that might get them in trouble. They don’t care because the video ranked…it ranked for two or three days and disappears.
Other people, who are in this more long term, they have a lot of follows. So they could make a review video and send it out to their lists and that video will get a lot of views in a very short period of time. People will watch the majority of that video and therefore, they will rank more easily.
So the average person is gonna really really struggle.
Facebook Ads that convert: I know many people have a love hate relationship with Facebook. I’ve done very well with video ads but I know that there are a ton of folk out there who have no results, poor results, or are very hesitant to try them. So this post is for these people.
Let’s cut the fluff and get straight to it.
Facebook Ads that convert – 5 Steps
You must get a business account for Facebook.
This is just to minimize the risk of getting into trouble. You also get real access to a support staff in your area who is more than happy to call you if you have a question.
The reasoning behind this is that if people are actively paying money for a print publication, then they will be more likely to follow and buy what it is you are selling (If done correctly that is).
Here is a tutorial on Media Kits if you had not heard of them before:
b) Who are the celebrities and thought leaders in your field?
c) What are the top makers and brands?
d) Are there any top books in your area?
e) Are there any authority websites, Facebook group and/or organizations?
Now, note down all of the data that you have accrued into a spreadsheet or document. Do whatever works best for you so that it is all organized and understandable to you.
Note: Facebook’s very own audience insights tool is great for research and gathering data too.
Facebook Ads that convert
3. Learn How to use the Power Editor
Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns. To access Power Editor, you’ll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser.
From there you can pretty much do everything regarding setting up your campaigns. This post is not about the ‘ho to’ of that. But I will give you a short run down.
There are 3 main sections:
Your campaign basically should correspond to a single objective. This may be lead capture. For you r campaign you need to know the offer and the objective. What are you promoting will mean that everything connected to that will be in the same campaign.
If you own the page, you can do website conversions. If you do not, you should run click to website ads. Page Post Engagement works well too.
So your campaign maybe named something like: Dog Training Offer
Your Ad Sets. Each ad set should be named clearly to you. Copy + Image + Target + Placement. Something like ‘Dog question+blue pic+poodle Lovers+Mobile (that way you know all about this ad set).
I have heard you should start each Ad set to run from the morning and on a weekday.
Your Ads are your specific images and copy that you are using.
The above is just for organization purposes.
Here is a free tutorial on how to get going with the Power Editor itself
(Not my video, but does a good enough job. Power Editor does change its layout from time to time)
4. Focus on the Ad (Image and copy- the words you use)
The image is the single most important aspect of a good ad in my opinion. It is the first thing that your prospect will see.
Canva.com is a great free resource that you can use to make simple designs.
Make sure to use power verbs. You need to grab your prospects attention and the copy and the image variation ill do that.
Each ad should have a clear CTA ( Call to Action). Tell people what they should do.
Rather than try and reinvent the wheel
5. Test and Tweak
I know everyone says that but that is because it’s true. You are probably not going to hit a home-run the first few times (actually, most of the time). A lot of it is down to persistence as we never really know what will work and what won’t at first.
One tip to do this the right way is to create 3 identical ads in all ways apart from the image. See what is working best after 72 hours and kill the 2 non performers. You now have a good image.
Next, use that image in 3 NEW ads, but this time, 3 different headlines. Kill the 2 that are not working as well. You now have a winning headline AND image.
You can then do the same for copy, destination, call to action button..etc. Get as granular as you like. Sure it takes time and money but all the time, you need the mindset that you are not losing money, you are learning, and getting data about what works and what doesn’t.
In short, Facebook ads, while not hard from a technical standpoint, do require patience and logical application. A well as the mindset of data gathering when you are losing money at first.
As for stuff like pixels and retargeting and reading the data, these are all important but you need to get the basics first.
We have all heard the horror stories of accounts getting banned. I have had many ad disapproved for reasons I still do not know, but I have never been banned (touch wood). Just don’t do anything blackhat and follow their own guidelines. They are here in black and white. No excuses:
In the quest to make money on the old Internet, there is one model that stands head and shoulders above the others, and that is recurring income. The idea that you sell something once, and get paid over and over again for your efforts.
Sound too easy? Well, that is because it is. You just need a few parts of the puzzle to come together and take action.
I have several membership sites that pay the bills, pay my marketing expenses and give me a little bit of money each month to play around with.
I’m not a techie at all. I just use Clickfunnels, create content each month and then shoot a quick email to a particular list when it is done. Simple.
Before I go on, this model is based on a $4.95- $9.95 price point but there is no real reason you cannot charge more.
Recurring Income In 5 Steps
Step 1: Niche
One thing that stops people is over thinking this. You do not have to be an expert, you just need to be better than someone else. Throw your perfectionist hat out of the window.
The one tip i will give you is to niche down. Not just a ‘lose weight’ newsletter, but a ‘ Lose weight for new moms’ Newsletter. Not only will it make it easier to create targeted content, it will allow you to stand out in one small sub niche.
Do not be afraid of competition, and get started.
You only need to come up with new content once a month. Enough to write a 4-7 page newsletter. Or ONE video. That is it.
Newsletters can be written on a Word document and changed into a PDF. Add a logo and you are good to go. Forums are a great place to get ideas for content.
Step 2: Delivery
There are a lot of different ways to deliver your content automatically. It does not matter which membership site/script you use.
Just choose one and go with it. Heck, Gumroad allows you to get started without having to set up a site yourself.
Personally, I use Clickfunnels due to it being so so easy and flexible. I love it. Here is my review on that:
Clickfunnels Review * Why clickfunnels Changed My business *
Email your list 3-4 times a week with value and entertainment and among all that suggest your newsletter. Anyone that buys needs to get moved off of that lit on to your ‘buyers’ list.
Step 4: Traffic
Depending on your niche, your audience will be hanging out in different places. They may be on Facebook, YouTube, Instagram… You need to research this and use the right medium to direct people to your landing page.
Get them on an email list in exchange for a related free gift and promote your newsletter/course to them.
Step 5: Track and Tweak
Most people give up when they do not get instant success. Suits me fine, more money for me but it is also a shame. Your success is right around the corner, you just need to test and tweak what you are doing until you find the winning combination.
Their name was Charity. Really nice person from my first impression. Hit me up on Facebook and said they were on my list and if I could help them. And my reply got me my first $100 online.
The cry for help was in relation to a service I had offered. Basically, I was offering to create anyone who wanted it a professional looking capture page and connect it to an auto-responder of their choice. This was before Lead Pages, Clickfunnels (best investment I have made in a long while) and so on and to be honest, I was fairly green at that time myself. But I was keen and an action taker.
I had also bought a product called 10-minute pages. I no longer have it nor endorse it. That allowed me to use a whole bunch of templates. I would have no idea how to create one from scratch. Still cannot do that. I’m no coder.
Anyway, Charity wanted me to create a page and connect it to Aweber so a Bizz Opp could be promoted. I used one of the templates, edited it and connected it to Aweber. charged $97 (okay, not $100 but near enough).
They were happy as I was super quick, helpful and delivered over what THEY had expected. And I did something that they could not do at that time themself. Everyone was a winner.
It took me 10 mins max. Maybe less. Easy money. Now some of you maybe think I overcharged, should have done it for free..etc. But I disagree.
This was providing a service. And at that time, I’d not heard of Fiverr and I presume neither had they.
I just took action.
If you are struggling, think, what can YOU do? What can YOU create that others cannot yet need? Then get the word out and charge for it. if you do not so it, someone else will.
Certain softwares or programs can aid the process of course. At that time, I made the most of 10-minute funnels. Soon, I’ll be getting Viddyoze 2.0 and offering services via my VA to people who did not grab it but need help making their videos look snazzy.
Here are some examples of intros I made up using Viddyoze 2.0:
It really is just a case of getting yourself out there and getting some money coming in. When you are new, or if you are struggling, never be afraid to big up yourself.
Now, of course you absolutely must over-deliver and do it in a timely manner. That goes without saying.
Even if you only got ONE $100 in a whole month, that would pay your phone bill or cover some expenses as you grow.
Do it! And get your first $100 online (if you haven’t already).
PS..How do you make your first $100 online? Let me know in the comments below.