How to Use YouTube Analytics to Get Better Results
In this post we’re going to look at how you can get better results with your video. We’ll use the YouTube Analytics section of your YouTube channel.
As you read the post, you can follow along with this Youtube Analytics video.
Once you’re inside of your YouTube channel, come into your Creator Studio and come down to where it says Analytics and then when you click on that, the thing you want to look for is Audience Retention.
You can get a load of really cool data inside of the Analytics
One of the most important things to find is Audience Retention.
This is really, really key because what you’re going to find out here is when people are dropping off of your videos.
This is coming up to, I think it’s a quarter of a million views and in the last few days, the last 28 days we’ve got just under 4,000 views, which is great but unfortunately the average person is only watching this for 29 percent of the total video, or one minute and 42 seconds.
What I should do is I should go into this video and maybe ten seconds before, so about one and a half minutes. Then, I should add an annotation and that should either encourage people to watch the rest of the video. Or it should have a call to action getting people off of the video because they were going to drop off anyway and perhaps offer them a free gift in exchange for an email.
That way I’ll build my list. This is a great method that you can use so that you actually know when to put your annotations on. Now of course you don’t know this until you start getting traffic to your videos.
That’s why a lot of people, I think, make mistakes and they create videos that are too long. Three minutes is an ideal length for your video, but still even then people have short attention spans and they’re not going to watch the whole thing.
Go into your analytics, check your most watched videos and see where people are dropping off and add an annotation ten seconds before that point and encourage people to perhaps opt in for a free gift or take another action. You’ll find that you’ll get much better results with your video marketing.
Grow Your YouTube Channel: Ok, so you have a YouTube channel. You have even optimized the heck out of it and added some fancy channel art. Cool.
So now what? Well, let’s take a step back before we learn how to move forward.
About a month ago, I surveyed my email list. Maybe you got it? I asked them questions all about YouTube and what struggles they had.
One of the main themes that popped up was that there was no course that fully and properly covered how to set up, and really optimize a YouTube channel.
So I got to work and created a course. 35 videos in all (yep, there are really that many and they are all about YouTube Channel set up and optimization). Nearly 400 people bought it at $27. It is now $47 and still way under-priced in my opinion. But heck, it is what it is.
Shameless plug: If you want access, then you can click the image and grab it.
Got it? Cool.
So if you followed my training s to the tee, you’d now have a fully set up YouTube channel ready to go. But of course the foundations are just the first step. We need to actually build the channel subscriber base which in turn will increase your bottom line.
Also, once you hit 500 subs, you are then entitled to a vanity URL ( used to be easy in the old days).
The top one has my brand name. The bottom, which is made up of random numbers and letters is what all new channels look like now.
Back to how to Grow Your YouTube Channel
3 Concrete Steps on How to Grow Your YouTube Channel
1. Grow your YouTube Channel by uploading videos consistently
What this means is that you need to treat your YouTube channel like a TV show. If your favourite program was not on at the day and time it was usually broadcast, you would be confused, perhaps even angry.
Be like a TV program. Commit to uploading videos on a schedule. Say every Tuesday at 9pm your time. Of course, you are not a TV program, so do not beat yourself up if you are an hour late or even a day late, but you get the idea. Also, commit to something that is sustainable. Not these silly 30 day challenges that you can never really keep up with, let alone maintain once they are over.
Your viewers will come to expect your videos, even look forward to them. And before you say anything, I know this one strategy is my own downfall. But the really huge channels have this down! Aspire to be like them.
2. Grow your YouTube Channel with a special link
For people to subscribe, they do of course need to know about your channel. So hare your link and actually ask people to subscribe. But a little hack is to use a special link. Not the link to your channel as most people would do. But a link like this:
And if you are not a subscriber of my channel, watch what happens:
Here is a little outro I made but in hindsight it’s not the best as my channel info does not stay up long enough for anyone to actually be able to read it. But nonetheless, having a 7-20 second outro telling folk to subscribe to your channel at the end of your videos will help.
So, there you have 3 concrete tips to get more subs and grow your channel. Over time, this will increase your fan base, list and bottom line. Get to work.
PS…If you liked this post on how to Grow Your YouTube Channel, then please like, leave a comment and of course, subscribe to my channel. Thanks
YouTube Remarketing is something rarely talked about or taught. Why is that? Here is my take.
No-one knows how to do it. Or, no-one thinks it will work for them. You see, not only are YouTube ads rarely taught. For the most of us, when we see YouTube Ads we see big corporations and we imagine big budgets must be needed. Not true.
YouTube ads are actually really cheap but that is just the start. It is not just YouTube Ads, but YouTube remarketing that is key.
Retargeting and remarketing are the same thing by the way.
When people visit your website or see your videos for the first time, they are cold traffic. They do not know you and at that time, there is no KLT factor (Know, Like, Trust). As such, the large majority do not take the action you hope for.
They do not buy, opt-in..etc
BUT…If you have your YouTube Remarketing set up, then you can follow them all over the web and all over YouTube. Bit like a stalker but less scary and creepy.
Even better. You can follow them over YouTube depending on the actual search term they type in. Your Remarketing videos can be hyper- targeted.
Now there are basically 3 main types of traffic:
1) COLD TRAFFIC: People who have no idea who you are.
2) WARM TRAFFIC: People who know you, but have never taken action.
3) HOT TRAFFIC. People know you, have taken action and are engaged. They know, like, and trust you.
The above link is to a gig on Market Source that will improve your trust flow and citation on Majestic SEO.
You will need a fully optimized channel and your trailer video ready. It will cost $35 one time.
So, once you are fully optimized and have a few videos and a trailer, work on getting your numbers up. That will help.
You could do it yourself. That will take time and effort but if you know how and have the time, then go for it. For me, my time is worth way more than $35.
YouTube should be treated like a website. It needs to have content uploaded regularly to build it up and in time, and after some effort, your videos will gradually begin to rank automatically on upload.
I hope you got a bit of value from this post on How to Improve YouTube Channel Authority Video. Would appreciate a comment and share..etc! Cheers!
Building a List is something that EVERYONE should be doing and while a lot of folk struggle, it is not really that hard.
That said, there are some steps that you need to undertake to do it correctly. The way I do it is NOT about getting as many folk as possible. My list is not huge. But it does convert coz I do it the right way.
How to build a list with YouTube – Niche & Problem Research
So as you can see, identify the problems people are having by using forums. It was also allow you to learn the vernacular of your target audience to use in future copy. Read more about copy here ( for YouTube that is).
Let me know if this was useful in the comments section.
PS…Please LIKE this post if you are cool with that!
YouTube Video Titles >> With everyone focussed on rankings and how to game the system, a lot of people forget one simple thing when creating their YouTube videos. The TITLE!
Now, I know you are thinking that no-one forgets to add a title, but that’s not exactly what I meant.
Here are some practical ideas for your titles that have attractive copy and yet you can weave your keyword in there:
YouTube Video Titles – Ideas that Work!
How to __________________
Did you know __________________?
Learn How to ________________
The ultimate Guide to______________
Who wants to _______________?
A little known Secret to ________________
4 ideas for ______________
Of course, you MUST get your keyword in there but you can go for a title like the above then add the keyword.
Example: You wanna rank for ‘the best way to lose tummy fat’
Possible title: Discover the best way to lose tummy fat
I know some of the titles may come across as spammy but they work to attract attention. The title, like the thumbnail is designed to do ONE thing. Get the click. The click means a view.
How to create a Custom Thumbnail that Works
Thumbnails play the same role. They tell the viewer exactly what the video is about and the graphic entices them to click. Luckily, ugly works well. Plain backgrounds with the video keyword in the text (large and readable).
You do not need to be a photoshop expert to make thumbnails that get clicks thankfully
Is it a good idea to buy YouTube views? Back in the old days I would have said that buying views had benefits and the case ‘could’ still be made today but I ma working on a better way.
YouTube views do a couple of things.
They make your video appear to be more popular. A viewer who sees 2 videos will probably be more likely to watch the one with 1000 views as opposed to the one with 5.
They can help in terms of rankings if the views are high retention
Should you Buy YouTube Views – How to do it if you must
Once you have uploaded and shared a fully optimized video, buying views can give you that little boost. But here’s where many people make a simple mistake. They buy 1,000, 2000 or more. Even if these are high retention views, the majority of the time you are basically screaming to YouTube, ‘I wanna be caught!”
Say you have a video and are trying to rank for a search term that has 800 monthly searches. If you then go out and buy 800 or more views…you are asking fro trouble.
YouTube/Google aren’t stupid. They know that not every single person who enters that search phrase will watch your video.
Now if you go even crazier, and buy 10,000, well you are asking for it.
Also, these views are in no way shape nor form targeted and will destroy your analytics.
Buying YouTube Views – My Way in 2015 and beyond
I still advocate buying views. But these must be laser targeted.
They must also be super cheap and quick. how can you buy YouTube views like this? Well, this video explains all (and no, this is not about YouTube Ads).
So, If you’d like to grab the case study, you need to do one of 2 things: