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YouTube Remarketing

YouTube Remarketing Mastery – Why This is Huge

YouTube Remarketing is something rarely talked about or taught. Why is that? Here is my take.

No-one knows how to do it. Or, no-one thinks it will work for them. You see, not only are YouTube ads rarely taught. For the most of us, when we see YouTube Ads we see big corporations and we imagine big budgets must be needed. Not true.

YouTube ads are actually really cheap but that is just the start. It is not just YouTube Ads, but YouTube remarketing that is key.

Retargeting and remarketing are the same thing by the way.

When people visit your website or see your videos for the first time, they are cold traffic. They do not know you and at that time, there is no KLT factor (Know, Like, Trust). As such, the large majority do not take the action you hope for.

They do not buy, opt-in..etc

BUT…If you have your YouTube Remarketing set up, then you can follow them all over the web and all over YouTube. Bit like a stalker but less scary and creepy.

Even better. You can follow them over YouTube depending on the actual search term they type in. Your Remarketing videos can be hyper- targeted.

Now there are basically 3 main types of traffic:

1) COLD TRAFFIC: People who have no idea who you are.

2) WARM TRAFFIC: People who know you, but have never taken action.

3) HOT TRAFFIC. People know you, have taken action and are engaged. They know, like, and trust you.

Source: https://www.act-on.com/blog/2016/06/how-to-get-results-from-youtube-ads-hint-its-not-advertising/

Youtube Remarketing allows you to turn cold to warm to hot…

As the above article mentions, it can take many times of folks seeing your videos before they take action. That is what remarketing allows you to do.

Watch more to learn..

YouTube Remarketing Video

Whether you are list building, selling stuff on your E-commerce site, driving traffic to a blog or affiliate site, this is a vital part of your strategy. Or at least it should be.

To learn more about Youtube Remarketing you have several choices

a) Wait unit July 24th when I have a course and then buy it.

b) Get it for free (details how are here)

YouTube ads

Regardless, you should read up on this subject and get stuck in and begin to apply it bit by bit. You won’t regret it.

If you want to learn more about the basics of Youtube Ads, then this post I wrote  a while back will help you.

PS…If you liked this post on YouTube Remarketing, then please leave a comment and like it 🙂 Thanks

 

How to improve YouTube Channel authority

How to Improve YouTube Channel Authority

One of  the things that I get emailed about most is this: Adam, you are my hero (ok….I lied)

What a lot of folk ask me is why their videos aren’t ranking and getting tons of traffic and views especially after they have fully optimized their YouTube channel as per my training.

Patience! A fully optimized channel is very important (especially if you plan to do YouTube Ads) but you still have some work to do.

Your channel needs backlinks from different domains to help build its Trust Flow and Citation flow.

How to Improve YouTube Channel Authority Video

To take advantage of the tips in the video, you simply need to this:

Create an account here: http://market.source-wave.com/

Then get this gig:: http://beerswithadam.com/YT-Authority

The above link is to a gig on Market Source that will improve your trust flow and citation on Majestic SEO.

You will need a fully optimized channel and your trailer video ready. It will cost $35 one time.

So, once you are fully optimized and have a few videos and a trailer, work on getting your numbers up. That will help.

OR…

You could do it yourself. That will take time and effort but if you know how and have the time, then go for it. For me, my time is worth way more than $35.

YouTube should be treated like a website. It needs to have content uploaded regularly to build it up and in time, and after some effort, your videos will gradually begin to rank automatically on upload.

I hope you got a bit of value from this post on How to Improve YouTube Channel Authority Video. Would appreciate a comment and share..etc! Cheers!

How to build a list with YouTube

How to build a list with YouTube part 1 Finding Problems via Research

Building a List is something that EVERYONE should be doing and while a lot of folk struggle, it is not really that hard.

That said, there are some steps that you need to undertake to do it correctly. The way I do it is NOT about getting as many folk as possible. My list is not huge. But it does convert coz I do it the right way.

How to build a list with YouTube – Niche & Problem Research

So as you can see, identify the problems people are having by using forums. It was also allow you to learn the vernacular of your target audience to use in future copy. Read more about copy here ( for YouTube that is).

Let me know if this was useful in the comments section.

Cheers!

PS…Please LIKE this post if you are cool with that!

silo videos into playlists

How to silo videos into playlists

silo videos into playlists>> Video Creation can be a laborious process at times. Especially when we are required to create content on a regular basis.

While I would never ask anyone to skip on quality, sometimes, the ability to create a large number of videos quickly has its perks, even if the videos are not the best in terms of quality.

Once way you can do this is to follow these steps:

+ Log into the keyword planner and enter a search term or URL

+ Check a little known box to only highlight VERY closely related terms

+ Make videos for each of these term ( so long as the search volume is sufficient)

+ link up to a money video and out to a website you have.

 How to silo videos into playlists  and Video Tutorial

(apologies for the quality of the video)

To learn more about Video Spinn, you can go here: http://beerswithadam.com/video-spinn-review/ but you can still use this method if you missed the boat.

Enjoy

PS…If you liked this playlist method, then let me know in the comments section

 

 

YouTube Video titles

YouTube Video Titles that Work

Get The Click

YouTube Video Titles >> With everyone focussed on rankings and how to game the system, a lot of people forget one simple thing when creating their YouTube videos. The TITLE!

Now, I know you are thinking that no-one forgets to add a title, but that’s not exactly what I meant.

YouTube Video Titles

Here are some practical ideas for your titles that have attractive copy and yet you can weave your keyword in  there:

YouTube Video Titles –  Ideas that Work!

  • How to __________________
  • Did you know __________________?
  • Learn How to ________________
  • The ultimate Guide to______________
  • Discover __________________
  • Who wants to _______________?
  • A little known Secret to ________________
  • 4 ideas for ______________

Of course, you MUST get your keyword in there but you can go for a title like the above then add the keyword.

Example: You wanna rank for ‘the best way to lose tummy fat’

Possible title: Discover the best way to lose tummy fat

I know some of the titles may come across as spammy but they work to attract attention. The title, like the thumbnail is designed to do ONE thing. Get the click. The click means a view.

How to create a Custom Thumbnail that Works

Thumbnails play the same role. They tell the viewer exactly what the video is about and the graphic entices them to click. Luckily, ugly works well. Plain backgrounds with the video keyword in the text (large and readable).

You do not need to be a photoshop expert to make thumbnails that get clicks thankfully

And Oldie but a Goodie

If you would like to learn more about how to utilize YouTube to build an authority channel, then please go here.

PS… I hope you found this little tip on how to create a YouTube Video Title helpful. Please leave a comment or share this post.

pond5 review

Pond5 Review – Get The Best Stock Videos for Your Facebook Ads

Whether you are using YouTube or Facebook, there’s no denying the power of video. It’s huge right now and for good reason.

People enjoy videos and can relate to them.

They make you come across professional and are fantastic for branding.

But there’s a problem. Creating high-quality ones is either very expensive or requires a lot of equipment or expertise.

OR…

You can use Pond5.

Pond5 Review Video

As you can see, Pon5 is an awesome resource and there are a ton of videos you can use.

 

Royalty-Free Stock Video at Pond5

Pond5 is free to register with, but the videos are mainly not free. You can filter for duration and price range.

Click the banner above to check it out and I think you’ll enjoy using this secret weapon.

PS…Please like and comment on this Pond5 review post if you got some value from it.

 

Should You Buy YouTube Views? Or is There a Better Way?

Buy YouTube Views

Is it a good idea to buy YouTube views? Back in the old days I would have said that buying views had benefits and the case ‘could’ still be made today but I ma working on a better way.

YouTube views do a couple of things.

  • They make your video appear to be more popular. A viewer who sees 2 videos will probably be more likely to watch the one with 1000 views as opposed to the one with 5.
  • They can help in terms  of rankings if the views are high retention

Should you Buy YouTube Views – How to do it if you must

Once you have uploaded and shared a fully optimized video, buying views can give you that little boost. But here’s where many people make a simple mistake. They buy 1,000, 2000 or more. Even if these are high retention views, the majority of the time you are basically screaming to YouTube, ‘I wanna be caught!”

YouTube viewsSay you have a video and are trying to rank for a search term that has 800 monthly searches. If you then go out and buy 800 or more views…you are asking fro trouble.

YouTube/Google aren’t stupid. They know that not every single person who enters that search phrase will watch your video.

Now if you go even crazier, and buy 10,000, well you are asking for it.

Also, these views are in no way shape nor form targeted and will destroy your analytics.

 

Buying YouTube Views – My Way in 2015 and beyond

I still advocate buying views. But these must be laser targeted.

They must also be super cheap and quick. how can you buy YouTube views like this? Well, this video explains all (and no, this is not about YouTube Ads).

So, If you’d like to grab the case study, you need to do one of 2 things:

Pick up the OTO of my own product, Social Traffic Alchemy on the 11th

OR

Pick up Tube Caller on the 12th
PS…If you liked this post on if you should buy YouTube Views, then please share it and tweet the like button. 

PPS… Any comments, please leave them below.

How do YouTube Ads Work? – A Step-by-Step Beginners Guide

 

 

After chatting to a lot of people, it seems there are 2 misconceptions about YouTube Ads:

1. They are difficult

2. They are this year’s in thing

In this post, I will dispell both of the above concepts and my goal is to provide you all with a blueprint to creating a Youtube Ad even if  you are completely clueless about the whole deal. So, How do YouTube Ads work?

How do YouTube Ads Work?  The First Step

 

Before you even get started with a YouTube Ad ( and we will get into different types of ads in a minute), you’ll need a Google Adwords Account. To get one simply go here: www.google.com/adwords. Follow the on-screen instructions.

Make sure you enter the correct credit card and billing information as you won’t be able to move forward after this.

The next step is to link your YouTube Channel.

1. Log in to YouTube as usual and go to Creator Studio.

2. Hit the Channel tab and then the advanced tab.

3. From here, hit the ‘Link Adwords Account’ and then paste your Google Adwords ID number (Found in your Adwords account).

4. Name the account, check the 3 boxes and then job is done. you just need to wait for approval.

 

Now you are ready and able to create your First YouTube Ad. But this post is more to explain How YouTube…

How do YouTube Ads Work? – The Three Main Types

 

First let’s look at in-Search Ads.

These are the best ones for the beginner as you do not need to actually create a new video. You just use one of your existing ones.

These appear at the top of the search results after someone types in a search query

in-Search-Ads

 

 

As you can see, they are related to my original search. A click on the Rosetta Stone Ad takes me here:

In-search-2-1024x563

 

This is great, as it is their CHANNEL. More branding and teaches me about them and what they have to offer.

If I click the annotation, I go here:

In-Search-3-1024x599

A landing page that is congruent and uses similar coloring…

Not only will this Ad attract clicks, but if the video does a good job, it will re-redirect the traffic to a place of the advertiser’s choosing.

Oh, and it will also increase views which in turn will lead to better rankings. Who said buying views was bad?

If you want to simplify the whole YouTube Ads Process, then this is what you should do.

Next, let’s look at in display ads.

These are best for beginners. In short you are paying for the top spots on the RIGHT of the video you are watching

In-Display-1024x476

 

The funny thing here is that this takes me to YouTube’s ads platform. Perhaps they want me to take out an ad?

Now, let’s look at in-stream Ads.

In-stream ads are what most people think of when it comes to YouTube Ads. Now, most people think they are annoying as hell, and that’s fine. But…They work IF done the right way.

In-stream ads are small videos that play before the video that you are hoping to watch. Often, you have the option to click away after 5 seconds.

These appear ‘before’ the video you are looking for plays.

These ads need to catch the viewers’ eye and take them away from the content they had just chosen to view.

In doing so, targeting is incredibly crucial, as you want to keep your advertising as “on topic” as possible to the video your viewer just made clear they wanted to watch…

In-stream-1

You only pay if 30 seconds are watched. If the viewer skips before the 30 secs are up, you don’t pay anything. However if a viewer watches 30 seconds of your ad you will still be charged for that whether they click the ad or not. Then of course if somebody actually does click on your ad you will be charged.

A huge difference with these ads is that when clicked viewers get sent to a website of your choice instead of your video.

This one took me here:

In-stream-2-1024x386

 

More congruency and non-threatening.

So these are CPV ads (Cost per view). Even if someone skips the ad, it is still FREE branding for you or your company.

Best Practice:

Make a 60 Sec Video. Qualify them to click away early to stop wasting money. You can do this by making a simple script.

“Are you interested in using a super powerful traffic source to get more leads for your business? If not, then please click away now. But if so, let me introduce myself……

Of course, there is more to YouTube Ads. You need to know about conversions, analytics, targeting and so on, but I hope this post has given you an insight into what Youtube Ads are and how they work.

Once you have something to offer, you know your ideal customer and have a place to send them, then you really should delve into this untapped and misunderstood market.

 

YouTube Ads Explainer Video

YouTube Ads Scare a lot of folks, but no need. To get started with YouTube Ads, then this is what I and a lot of top YouTube Advertisers use. I think you’ll love it.

 

PS…Please comment Below if you enjoyed this post on how to do a YouTube Ad and hit the Google + button too. Thanks

YouTube Cards Tutorial – Make Your Videos More Interactive and How to Use Them Wisely.

It’s been a while now since YouTube rolled out YouTube Cards. They came out right about the time of the lesser known autoplay function. And while they are super simple and super effective, I still see a ton of videos that are either without cards, or they do not employ them properly. So, I decided to create this YouTube Cards tutorial post to help you out 🙂

YouTube cards act a little bit like annotations in that they appear inside of your video and can be clickable. Let’s say they are a kind of Annotation evolution.

How they differ is this:

  • They are mobile responsive which means that people can, unlike the old annotations, see them on their phone and click on them. As a ton of traffic is via mobile these days, it’s imperative that you employ cards on all your videos.
  • Old annotations were text only on a colored background. YouTube cards allow you to add a small graphic making them aesthetically pleasing to the eye and overall appear more professional

So let’s look at what YouTube cards are and how you can use them to drive more traffic to your website.

 

YouTube Cards Tutorial Video

At the moment, you can choose from six types of cards: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding. You can find a new “Cards” tab in your Video Editor to create and edit them at any time.

To ensure you make the most out of YouTube cards, you need to have your website verified with your channel.

Once you  know how to do this, it really is super simple.

You can download Filezilla here if you have yet to.

FileZilla: https://filezilla-project.org

YouTube Cards Tutorial – Learn More

Despite all of the benefits of YouTube cards, they should be used in conjunction with annotations. they are not meant to replace them.

As is always the case, the best place to get concrete advice about such things is to go to YouTube itself.

Usually, issues with any traffic platform arise simply because the user has not educated themselves about the policies of the said network. So, always familiarize yourself with the Terms Of Service.

The only thing left now for you to do is to actually go out there, verify your website with your channel and play around with YouTube Cards.

Once you have a bunch of them up, you can analyze the stats in your youTube analytics to see if they are having the desired effect and tweak as necessary.

PS…If you liked this YouTube cards tutorial post, then please share it on Facebook or Twitter and leave a comment below. Thanks

YouTube’s New Autoplay feature and What it Means for You

YouTube-Autoplay-feature-1024x423
If you use YouTube in your business, you may have noticed a new feature recently. When a video stops playing, a new video, determined by YouTube will begin to auto play.

If this is not a video  of yours, this could be seen as a real problem.

 

New YouTube Feature Autoplays Their Video Recommendation

 

 

 

 

YouTube’s New Autoplay feature – This is Good for YouTube

Of course this keeps people on YouTube itself, which is their ultimate goal. Trouble is, your goal should be to get them off of YouTube and into your sales funnel.

Now if you look closely at my image, you can see a little checkbox on the top right that does allow the viewer to uncheck this function, but let’s be honest, most folk will not even be aware of it.

Another issue is that unlike the old ‘grid-style’ recommended videos, there is no option for the viewer to choose what video plays next.

It’s all down to the YouTube algorithm.

If the new autoplay recommendation hasn’t rolled out for your account yet, don’t worry. It is a matter of time.

 

So, What can you do?

This will benefit those channels that have a bunch of targeted and related videos inside their channel. I mean, you should be creating theme related channels and on each of these channels, you should have an abundance of related videos.

Never put a weight loss video on a dating channel. Goes without saying, but hey, some people do this.

Create multiple related videos for each keyword you want to rank for.

Of course, you must include the usual:

  • file name
  • headline
  • description
  • tags of all of your videos

 

Create videos in a numbered series like “Part 1, Part 2, and so on. You should keep everything else in the file the same.

YouTube’s algorithm is pretty likely to show the next progression in the video series.

Now, if your channel is not an authority, this will really help you.

YouTube’s New Autoplay feature In Summary

Don’t worry too much, but do ensure you have a bunch of related videos on your channel and connect them as much as possible.

For more video tips, Click Here to get your Cheat Sheet

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