Is it a good idea to buy YouTube views? Back in the old days I would have said that buying views had benefits and the case ‘could’ still be made today but I ma working on a better way.
YouTube views do a couple of things.
They make your video appear to be more popular. A viewer who sees 2 videos will probably be more likely to watch the one with 1000 views as opposed to the one with 5.
They can help in terms of rankings if the views are high retention
Should you Buy YouTube Views – How to do it if you must
Once you have uploaded and shared a fully optimized video, buying views can give you that little boost. But here’s where many people make a simple mistake. They buy 1,000, 2000 or more. Even if these are high retention views, the majority of the time you are basically screaming to YouTube, ‘I wanna be caught!”
Say you have a video and are trying to rank for a search term that has 800 monthly searches. If you then go out and buy 800 or more views…you are asking fro trouble.
YouTube/Google aren’t stupid. They know that not every single person who enters that search phrase will watch your video.
Now if you go even crazier, and buy 10,000, well you are asking for it.
Also, these views are in no way shape nor form targeted and will destroy your analytics.
Buying YouTube Views – My Way in 2015 and beyond
I still advocate buying views. But these must be laser targeted.
They must also be super cheap and quick. how can you buy YouTube views like this? Well, this video explains all (and no, this is not about YouTube Ads).
So, If you’d like to grab the case study, you need to do one of 2 things:
After chatting to a lot of people, it seems there are 2 misconceptions about YouTube Ads:
1. They are difficult
2. They are this year’s in thing
In this post, I will dispell both of the above concepts and my goal is to provide you all with a blueprint to creating a Youtube Ad even if you are completely clueless about the whole deal. So, How do YouTube Ads work?
How do YouTube Ads Work? The First Step
Before you even get started with a YouTube Ad ( and we will get into different types of ads in a minute), you’ll need a Google Adwords Account. To get one simply go here: www.google.com/adwords. Follow the on-screen instructions.
Make sure you enter the correct credit card and billing information as you won’t be able to move forward after this.
The next step is to link your YouTube Channel.
1. Log in to YouTube as usual and go to Creator Studio.
2. Hit the Channel tab and then the advanced tab.
3. From here, hit the ‘Link Adwords Account’ and then paste your Google Adwords ID number (Found in your Adwords account).
4. Name the account, check the 3 boxes and then job is done. you just need to wait for approval.
Now you are ready and able to create your First YouTube Ad. But this post is more to explain How YouTube…
How do YouTube Ads Work? – The Three Main Types
First let’s look at in-Search Ads.
These are the best ones for the beginner as you do not need to actually create a new video. You just use one of your existing ones.
These appear at the top of the search results after someone types in a search query
As you can see, they are related to my original search. A click on the Rosetta Stone Ad takes me here:
This is great, as it is their CHANNEL. More branding and teaches me about them and what they have to offer.
If I click the annotation, I go here:
A landing page that is congruent and uses similar coloring…
Not only will this Ad attract clicks, but if the video does a good job, it will re-redirect the traffic to a place of the advertiser’s choosing.
Oh, and it will also increase views which in turn will lead to better rankings. Who said buying views was bad?
These are best for beginners. In short you are paying for the top spots on the RIGHT of the video you are watching
The funny thing here is that this takes me to YouTube’s ads platform. Perhaps they want me to take out an ad?
Now, let’s look at in-stream Ads.
In-stream ads are what most people think of when it comes to YouTube Ads. Now, most people think they are annoying as hell, and that’s fine. But…They work IF done the right way.
In-stream ads are small videos that play before the video that you are hoping to watch. Often, you have the option to click away after 5 seconds.
These appear ‘before’ the video you are looking for plays.
These ads need to catch the viewers’ eye and take them away from the content they had just chosen to view.
In doing so, targeting is incredibly crucial, as you want to keep your advertising as “on topic” as possible to the video your viewer just made clear they wanted to watch…
You only pay if 30 seconds are watched. If the viewer skips before the 30 secs are up, you don’t pay anything. However if a viewer watches 30 seconds of your ad you will still be charged for that whether they click the ad or not. Then of course if somebody actually does click on your ad you will be charged.
A huge difference with these ads is that when clicked viewers get sent to a website of your choice instead of your video.
This one took me here:
More congruency and non-threatening.
So these are CPV ads (Cost per view). Even if someone skips the ad, it is still FREE branding for you or your company.
Make a 60 Sec Video. Qualify them to click away early to stop wasting money. You can do this by making a simple script.
“Are you interested in using a super powerful traffic source to get more leads for your business? If not, then please click away now. But if so, let me introduce myself……
Of course, there is more to YouTube Ads. You need to know about conversions, analytics, targeting and so on, but I hope this post has given you an insight into what Youtube Ads are and how they work.
Once you have something to offer, you know your ideal customer and have a place to send them, then you really should delve into this untapped and misunderstood market.
It’s been a while now since YouTube rolled out YouTube Cards. They came out right about the time of the lesser known autoplay function. And while they are super simple and super effective, I still see a ton of videos that are either without cards, or they do not employ them properly. So, I decided to create this YouTube Cards tutorial post to help you out 🙂
YouTube cards act a little bit like annotations in that they appear inside of your video and can be clickable. Let’s say they are a kind of Annotation evolution.
How they differ is this:
They are mobile responsive which means that people can, unlike the old annotations, see them on their phone and click on them. As a ton of traffic is via mobile these days, it’s imperative that you employ cards on all your videos.
Old annotations were text only on a colored background. YouTube cards allow you to add a small graphic making them aesthetically pleasing to the eye and overall appear more professional
So let’s look at what YouTube cards are and how you can use them to drive more traffic to your website.
YouTube Cards Tutorial Video
At the moment, you can choose from six types of cards: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding. You can find a new “Cards” tab in your Video Editor to create and edit them at any time.
To ensure you make the most out of YouTube cards, you need to have your website verified with your channel.
Once you know how to do this, it really is super simple.
You can download Filezilla here if you have yet to.
If you use YouTube in your business, you may have noticed a new feature recently. When a video stops playing, a new video, determined by YouTube will begin to auto play.
If this is not a video of yours, this could be seen as a real problem.
New YouTube Feature Autoplays Their Video Recommendation
YouTube’s New Autoplay feature – This is Good for YouTube
Of course this keeps people on YouTube itself, which is their ultimate goal. Trouble is, your goal should be to get them off of YouTube and into your sales funnel.
Now if you look closely at my image, you can see a little checkbox on the top right that does allow the viewer to uncheck this function, but let’s be honest, most folk will not even be aware of it.
Another issue is that unlike the old ‘grid-style’ recommended videos, there is no option for the viewer to choose what video plays next.
It’s all down to the YouTube algorithm.
If the new autoplay recommendation hasn’t rolled out for your account yet, don’t worry. It is a matter of time.
So, What can you do?
This will benefit those channels that have a bunch of targeted and related videos inside their channel. I mean, you should be creating theme related channels and on each of these channels, you should have an abundance of related videos.
Never put a weight loss video on a dating channel. Goes without saying, but hey, some people do this.
Create multiple related videos for each keyword you want to rank for.
Of course, you must include the usual:
tags of all of your videos
Create videos in a numbered series like “Part 1, Part 2, and so on. You should keep everything else in the file the same.
YouTube’s algorithm is pretty likely to show the next progression in the video series.
Now, if your channel is not an authority, this will really help you.
YouTube’s New Autoplay feature In Summary
Don’t worry too much, but do ensure you have a bunch of related videos on your channel and connect them as much as possible.