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How do YouTube Ads Work? – A Step-by-Step Beginners Guide

 

 

After chatting to a lot of people, it seems there are 2 misconceptions about YouTube Ads:

1. They are difficult

2. They are this year’s in thing

In this post, I will dispell both of the above concepts and my goal is to provide you all with a blueprint to creating a Youtube Ad even if  you are completely clueless about the whole deal. So, How do YouTube Ads work?

How do YouTube Ads Work?  The First Step

 

Before you even get started with a YouTube Ad ( and we will get into different types of ads in a minute), you’ll need a Google Adwords Account. To get one simply go here: www.google.com/adwords. Follow the on-screen instructions.

Make sure you enter the correct credit card and billing information as you won’t be able to move forward after this.

The next step is to link your YouTube Channel.

1. Log in to YouTube as usual and go to Creator Studio.

2. Hit the Channel tab and then the advanced tab.

3. From here, hit the ‘Link Adwords Account’ and then paste your Google Adwords ID number (Found in your Adwords account).

4. Name the account, check the 3 boxes and then job is done. you just need to wait for approval.

 

Now you are ready and able to create your First YouTube Ad. But this post is more to explain How YouTube…

How do YouTube Ads Work? – The Three Main Types

 

First let’s look at in-Search Ads.

These are the best ones for the beginner as you do not need to actually create a new video. You just use one of your existing ones.

These appear at the top of the search results after someone types in a search query

in-Search-Ads

 

 

As you can see, they are related to my original search. A click on the Rosetta Stone Ad takes me here:

In-search-2-1024x563

 

This is great, as it is their CHANNEL. More branding and teaches me about them and what they have to offer.

If I click the annotation, I go here:

In-Search-3-1024x599

A landing page that is congruent and uses similar coloring…

Not only will this Ad attract clicks, but if the video does a good job, it will re-redirect the traffic to a place of the advertiser’s choosing.

Oh, and it will also increase views which in turn will lead to better rankings. Who said buying views was bad?

If you want to simplify the whole YouTube Ads Process, then this is what you should do.

Next, let’s look at in display ads.

These are best for beginners. In short you are paying for the top spots on the RIGHT of the video you are watching

In-Display-1024x476

 

The funny thing here is that this takes me to YouTube’s ads platform. Perhaps they want me to take out an ad?

Now, let’s look at in-stream Ads.

In-stream ads are what most people think of when it comes to YouTube Ads. Now, most people think they are annoying as hell, and that’s fine. But…They work IF done the right way.

In-stream ads are small videos that play before the video that you are hoping to watch. Often, you have the option to click away after 5 seconds.

These appear ‘before’ the video you are looking for plays.

These ads need to catch the viewers’ eye and take them away from the content they had just chosen to view.

In doing so, targeting is incredibly crucial, as you want to keep your advertising as “on topic” as possible to the video your viewer just made clear they wanted to watch…

In-stream-1

You only pay if 30 seconds are watched. If the viewer skips before the 30 secs are up, you don’t pay anything. However if a viewer watches 30 seconds of your ad you will still be charged for that whether they click the ad or not. Then of course if somebody actually does click on your ad you will be charged.

A huge difference with these ads is that when clicked viewers get sent to a website of your choice instead of your video.

This one took me here:

In-stream-2-1024x386

 

More congruency and non-threatening.

So these are CPV ads (Cost per view). Even if someone skips the ad, it is still FREE branding for you or your company.

Best Practice:

Make a 60 Sec Video. Qualify them to click away early to stop wasting money. You can do this by making a simple script.

“Are you interested in using a super powerful traffic source to get more leads for your business? If not, then please click away now. But if so, let me introduce myself……

Of course, there is more to YouTube Ads. You need to know about conversions, analytics, targeting and so on, but I hope this post has given you an insight into what Youtube Ads are and how they work.

Once you have something to offer, you know your ideal customer and have a place to send them, then you really should delve into this untapped and misunderstood market.

 

YouTube Ads Explainer Video

YouTube Ads Scare a lot of folks, but no need. To get started with YouTube Ads, then this is what I and a lot of top YouTube Advertisers use. I think you’ll love it.

 

PS…Please comment Below if you enjoyed this post on how to do a YouTube Ad and hit the Google + button too. Thanks

YouTube Cards Tutorial – Make Your Videos More Interactive and How to Use Them Wisely.

It’s been a while now since YouTube rolled out YouTube Cards. They came out right about the time of the lesser known autoplay function. And while they are super simple and super effective, I still see a ton of videos that are either without cards, or they do not employ them properly. So, I decided to create this YouTube Cards tutorial post to help you out 🙂

YouTube cards act a little bit like annotations in that they appear inside of your video and can be clickable. Let’s say they are a kind of Annotation evolution.

How they differ is this:

  • They are mobile responsive which means that people can, unlike the old annotations, see them on their phone and click on them. As a ton of traffic is via mobile these days, it’s imperative that you employ cards on all your videos.
  • Old annotations were text only on a colored background. YouTube cards allow you to add a small graphic making them aesthetically pleasing to the eye and overall appear more professional

So let’s look at what YouTube cards are and how you can use them to drive more traffic to your website.

 

YouTube Cards Tutorial Video

At the moment, you can choose from six types of cards: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding. You can find a new “Cards” tab in your Video Editor to create and edit them at any time.

To ensure you make the most out of YouTube cards, you need to have your website verified with your channel.

Once you  know how to do this, it really is super simple.

You can download Filezilla here if you have yet to.

FileZilla: https://filezilla-project.org

YouTube Cards Tutorial – Learn More

Despite all of the benefits of YouTube cards, they should be used in conjunction with annotations. they are not meant to replace them.

As is always the case, the best place to get concrete advice about such things is to go to YouTube itself.

Usually, issues with any traffic platform arise simply because the user has not educated themselves about the policies of the said network. So, always familiarize yourself with the Terms Of Service.

The only thing left now for you to do is to actually go out there, verify your website with your channel and play around with YouTube Cards.

Once you have a bunch of them up, you can analyze the stats in your youTube analytics to see if they are having the desired effect and tweak as necessary.

PS…If you liked this YouTube cards tutorial post, then please share it on Facebook or Twitter and leave a comment below. Thanks

YouTube’s New Autoplay feature and What it Means for You

YouTube-Autoplay-feature-1024x423
If you use YouTube in your business, you may have noticed a new feature recently. When a video stops playing, a new video, determined by YouTube will begin to auto play.

If this is not a video  of yours, this could be seen as a real problem.

 

New YouTube Feature Autoplays Their Video Recommendation

 

 

 

 

YouTube’s New Autoplay feature – This is Good for YouTube

Of course this keeps people on YouTube itself, which is their ultimate goal. Trouble is, your goal should be to get them off of YouTube and into your sales funnel.

Now if you look closely at my image, you can see a little checkbox on the top right that does allow the viewer to uncheck this function, but let’s be honest, most folk will not even be aware of it.

Another issue is that unlike the old ‘grid-style’ recommended videos, there is no option for the viewer to choose what video plays next.

It’s all down to the YouTube algorithm.

If the new autoplay recommendation hasn’t rolled out for your account yet, don’t worry. It is a matter of time.

 

So, What can you do?

This will benefit those channels that have a bunch of targeted and related videos inside their channel. I mean, you should be creating theme related channels and on each of these channels, you should have an abundance of related videos.

Never put a weight loss video on a dating channel. Goes without saying, but hey, some people do this.

Create multiple related videos for each keyword you want to rank for.

Of course, you must include the usual:

  • file name
  • headline
  • description
  • tags of all of your videos

 

Create videos in a numbered series like “Part 1, Part 2, and so on. You should keep everything else in the file the same.

YouTube’s algorithm is pretty likely to show the next progression in the video series.

Now, if your channel is not an authority, this will really help you.

YouTube’s New Autoplay feature In Summary

Don’t worry too much, but do ensure you have a bunch of related videos on your channel and connect them as much as possible.

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