YouTube Remarketing is something rarely talked about or taught. Why is that? Here is my take.
No-one knows how to do it. Or, no-one thinks it will work for them. You see, not only are YouTube ads rarely taught. For the most of us, when we see YouTube Ads we see big corporations and we imagine big budgets must be needed. Not true.
YouTube ads are actually really cheap but that is just the start. It is not just YouTube Ads, but YouTube remarketing that is key.
Retargeting and remarketing are the same thing by the way.
When people visit your website or see your videos for the first time, they are cold traffic. They do not know you and at that time, there is no KLT factor (Know, Like, Trust). As such, the large majority do not take the action you hope for.
They do not buy, opt-in..etc
BUT…If you have your YouTube Remarketing set up, then you can follow them all over the web and all over YouTube. Bit like a stalker but less scary and creepy.
Even better. You can follow them over YouTube depending on the actual search term they type in. Your Remarketing videos can be hyper- targeted.
Now there are basically 3 main types of traffic:
1) COLD TRAFFIC: People who have no idea who you are.
2) WARM TRAFFIC: People who know you, but have never taken action.
3) HOT TRAFFIC. People know you, have taken action and are engaged. They know, like, and trust you.
Youtube Remarketing allows you to turn cold to warm to hot…
As the above article mentions, it can take many times of folks seeing your videos before they take action. That is what remarketing allows you to do.
Watch more to learn..
YouTube Remarketing Video
Whether you are list building, selling stuff on your E-commerce site, driving traffic to a blog or affiliate site, this is a vital part of your strategy. Or at least it should be.
To learn more about Youtube Remarketing you have several choices
a) Wait unit July 24th when I have a course and then buy it.
b) Get it for free (details how are here)
Regardless, you should read up on this subject and get stuck in and begin to apply it bit by bit. You won’t regret it.
If you want to learn more about the basics of Youtube Ads, then this post I wrote a while back will help you.
PS…If you liked this post on YouTube Remarketing, then please leave a comment and like it 🙂 Thanks