How do YouTube Ads Work

How do YouTube Ads Work? – A Step-by-Step Beginners Guide

 

 

After chatting to a lot of people, it seems there are 2 misconceptions about YouTube Ads:

1. They are difficult

2. They are this year’s in thing

In this post, I will dispell both of the above concepts and my goal is to provide you all with a blueprint to creating a Youtube Ad even if  you are completely clueless about the whole deal. So, How do YouTube Ads work?

How do YouTube Ads Work?  The First Step

 

Before you even get started with a YouTube Ad ( and we will get into different types of ads in a minute), you’ll need a Google Adwords Account. To get one simply go here: www.google.com/adwords. Follow the on-screen instructions.

Make sure you enter the correct credit card and billing information as you won’t be able to move forward after this.

The next step is to link your YouTube Channel.

1. Log in to YouTube as usual and go to Creator Studio.

2. Hit the Channel tab and then the advanced tab.

3. From here, hit the ‘Link Adwords Account’ and then paste your Google Adwords ID number (Found in your Adwords account).

4. Name the account, check the 3 boxes and then job is done. you just need to wait for approval.

 

Now you are ready and able to create your First YouTube Ad. But this post is more to explain How YouTube…

How do YouTube Ads Work? – The Three Main Types

 

First let’s look at in-Search Ads.

These are the best ones for the beginner as you do not need to actually create a new video. You just use one of your existing ones.

These appear at the top of the search results after someone types in a search query

in-Search-Ads

 

 

As you can see, they are related to my original search. A click on the Rosetta Stone Ad takes me here:

In-search-2-1024x563

 

This is great, as it is their CHANNEL. More branding and teaches me about them and what they have to offer.

If I click the annotation, I go here:

In-Search-3-1024x599

A landing page that is congruent and uses similar coloring…

Not only will this Ad attract clicks, but if the video does a good job, it will re-redirect the traffic to a place of the advertiser’s choosing.

Oh, and it will also increase views which in turn will lead to better rankings. Who said buying views was bad?

If you want to simplify the whole YouTube Ads Process, then this is what you should do.

Next, let’s look at in display ads.

These are best for beginners. In short you are paying for the top spots on the RIGHT of the video you are watching

In-Display-1024x476

 

The funny thing here is that this takes me to YouTube’s ads platform. Perhaps they want me to take out an ad?

Now, let’s look at in-stream Ads.

In-stream ads are what most people think of when it comes to YouTube Ads. Now, most people think they are annoying as hell, and that’s fine. But…They work IF done the right way.

In-stream ads are small videos that play before the video that you are hoping to watch. Often, you have the option to click away after 5 seconds.

These appear ‘before’ the video you are looking for plays.

These ads need to catch the viewers’ eye and take them away from the content they had just chosen to view.

In doing so, targeting is incredibly crucial, as you want to keep your advertising as “on topic” as possible to the video your viewer just made clear they wanted to watch…

In-stream-1

You only pay if 30 seconds are watched. If the viewer skips before the 30 secs are up, you don’t pay anything. However if a viewer watches 30 seconds of your ad you will still be charged for that whether they click the ad or not. Then of course if somebody actually does click on your ad you will be charged.

A huge difference with these ads is that when clicked viewers get sent to a website of your choice instead of your video.

This one took me here:

In-stream-2-1024x386

 

More congruency and non-threatening.

So these are CPV ads (Cost per view). Even if someone skips the ad, it is still FREE branding for you or your company.

Best Practice:

Make a 60 Sec Video. Qualify them to click away early to stop wasting money. You can do this by making a simple script.

“Are you interested in using a super powerful traffic source to get more leads for your business? If not, then please click away now. But if so, let me introduce myself……

Of course, there is more to YouTube Ads. You need to know about conversions, analytics, targeting and so on, but I hope this post has given you an insight into what Youtube Ads are and how they work.

Once you have something to offer, you know your ideal customer and have a place to send them, then you really should delve into this untapped and misunderstood market.

 

YouTube Ads Explainer Video

YouTube Ads Scare a lot of folks, but no need. To get started with YouTube Ads, then this is what I and a lot of top YouTube Advertisers use. I think you’ll love it.

 

PS…Please comment Below if you enjoyed this post on how to do a YouTube Ad and hit the Google + button too. Thanks

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Adam Payne

All stories by: Adam Payne
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