Tracking is a funny old thing. Everyone knows they should be doing it, but most don’t. Grown intelligent folk suddenly become quivering wrecks with the possibility that they have to get their hands dirty and do the boring stuff.
Don’t let that be you. This post is to serve as an introduction to tracking with CPV Labs, my tool of choice. There are others out there of course, but this is what I have studied and use now.
A while back I was clueless about tracking until I took a course that taught it and now I have an understanding of it. It showed me that paid traffic is all about knowing your numbers. Know them, and you know when to quit a campaign or to scale up. Without tracking, none of this is possible.
You can’t improve what you can’t measure
This is very true, but it’s no good unless you know what you are doing tracking wise so let’s start from the beginning with a tracking introduction.
SUBID tracking is one of the most basic ways to understand what works. Unfortunately, different affiliate networks use a slightly different system. Nothing we can do about it but you won’t need to learn too many.
ClickBank, JVZoo and most CPA networks let you add a text of your choosing to the end of affiliate links. This is called a Sub ID. Let’s look at an example with regards to Clickbank:
http://4bf0fc13sl5e0nc9n5vdrm61dq.hop.clickbank.net/ (raw link with no tracking)
To activate the Sub ID, the network will give you an extra bit to add to that, something like: ?tid=
Which gets you:
Now you add something of your choosing so that you can clearly identify where the click came from. If I had a link inside a blog post for example, I would have:
Now, if someone clicks on this link (and maybe buys) you can see so inside of Clickbank. If you were running traffic to this offer from more than one place and you made a sale, this will allow you to know where the sale came from.
Tracking with CPV Labs
CPVLab.com runs on your own server, is very powerful, and gives you complete control over how you want your sales funnel to function. You can have a 1-page landing sequence or a 5-page sequence. A squeeze, video, or article. Pretty much anything you can imagine.
It even allows you to test different sales funnels against each other, which is our favorite part. Here’s a quick demo of how it works…
Tracking with CPV Labs – Introduction
And here is how to use it withFacebook…
CPV Tracking and Facebook Tutorial
Granted, there is a learning curve but they have videos and good support and once you try it, you will wonder why you took so long to use it.
Want to learn more about real affiliate marketing? Not the usual stuff but the behind the scenes underground stuff that people don’t teach… but works?
What about Free Trackers?
Things like bit.ly are fine to an extent if you just want to see how many clicks a link gets. But you cannot now much more and they won’t suffice to check conversions, ROI and more important metrics. CPV Labs is what I recommend if you are serious.
So to summarize. You must track period. CPV Labs is worth it. Yes, it’s not super cheap but cheaper than wasting money doing nothing. You will need a domain to host it on, a VPS such as Beyond Hosting (they put CPV Labs on your domain for you) and an SSL certificate (Beyond Hosting do all that too).
The certificate is for security and changes the http to https. Beyond Hosting Discount here if you want to check it out.
That’s it 🙂
PS..If you enjoyed this post on an Introduction to tracking with CPV Labs, then please leave a comment ans share the post. Thanks