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Adam Payne

Facebook Ads that convert

5 Steps to Great Facebook Ads that convert

Facebook Ads that convert: I know many people have a love hate relationship with Facebook. I’ve done very well with video ads but I know that there are a ton of folk out there who have no results, poor results, or are very hesitant to try them. So this post is for these people.

Let’s cut the fluff and get straight to it.

Facebook Ads that convert – 5 Steps

  1. You must get a business account for Facebook.

This is just to minimize the risk of getting into trouble. You also get real access to a support staff in your area who is more than happy to call you if you have a question.

You can sign up here and follow the steps: http://Business.facebook.com

To make life easier before you start the process, you will need an email address and website that is separate from your main Facebook account. In short, do not use your main Facebook email address.

There are plenty of simple tutorials on YouTube if you need it but just follow the instructions and you’ll be fine.

2. Research Your Target market

Before you even consider setting up an actual campaign, open up a notepad and an Excel spreadsheet.

Next, ask yourself these questions:

a) What are the top magazines in your industry?

You can use resources that are readily available online for your research:

Media Kits: http://justmediakits.com/

Magazines: https://www.magazines.com/

The reasoning behind this is that if people are actively paying money for a print publication, then they will be more likely to follow and buy what it is you are selling (If done correctly that is).

Here is a tutorial on Media Kits if you had not heard of them before:


b) Who are the celebrities and thought leaders in your field?

c) What are the top makers and brands?

d) Are there any top books in your area?

e) Are there any authority websites, Facebook group and/or organizations?

Now, note down all of the data that you have accrued into a spreadsheet or document. Do whatever works best for you so that it is all organized and understandable to you.

Note: Facebook’s very own audience insights tool is great for research and gathering data too.

Facebook Ads that convert

3. Learn How to use the Power Editor

Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns. To access Power Editor, you’ll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser.

From there you can pretty much do everything regarding setting up your campaigns. This post is not about the ‘ho to’ of that. But I will give you a short run down.

There are 3 main sections:

  1. Campaign
  2. Ad set
  3. Ad

 

Your campaign basically should correspond to a single objective. This may be lead capture. For you r campaign you need to know the offer and the objective. What are you promoting will mean that everything connected to that will be in the same campaign.

If you own the page, you can do website conversions. If you do not, you should run click to website ads. Page Post Engagement works well too.

So your campaign maybe named something like: Dog Training Offer

Your Ad Sets. Each ad set should be named clearly to you. Copy + Image + Target + Placement. Something like ‘Dog question+blue pic+poodle Lovers+Mobile (that way you know all about this ad set).

I have heard you should start each Ad set to run from the morning and on a weekday.

Your Ads are your specific images and copy that you are using.

The above is just for organization purposes.

Here is a free tutorial on how to get going with the Power Editor itself

(Not my video, but does a good enough job. Power Editor does change its layout from time to time)

4. Focus on the Ad (Image and copy- the words you use)

The image is the single most important aspect of a good ad in my opinion. It is the first thing that your prospect will see.

Canva.com is a great free resource that you can use to make simple designs.

Make sure to use power verbs. You need to grab your prospects attention and the copy and the image variation ill do that.

Each ad should have a clear CTA ( Call to Action). Tell people what they should do.

Rather than try and reinvent the wheel

5. Test and Tweak

I know everyone says that but that is because it’s true. You are probably not going to hit a home-run the first few times (actually, most of the time). A lot of it is down to persistence as we never really know what will work and what won’t at first.

One tip to do this the right way is to create 3 identical ads in all ways apart from the image. See what is working best after 72 hours and kill the 2 non performers. You now have a good image.

Next, use that image in 3 NEW ads, but this time, 3 different headlines. Kill the 2 that are not working as well. You now have a winning headline AND image.

You can then do the same for copy, destination, call to action button..etc.  Get as granular as you like. Sure it takes time and money but all the time, you need the mindset that you are not losing money, you are learning, and getting data about what works and what doesn’t.

In short, Facebook ads, while not hard from a technical standpoint, do require patience and logical application. A well as the mindset of data gathering when you are losing money at first.

As for stuff like pixels and retargeting and reading the data, these are all important but you need to get the basics first.

Some Extra Training on Facebook Ads That Convert

If you are a beginner, then this is a great course.

For non beginners, then check this out:

This is a GREAT course on using Facebook Ads and Dark Posts (the best kind).

Extra Tip: Staying Out of Trouble

We have all heard the horror stories of accounts getting banned. I have had many ad disapproved for reasons I still do not know, but I have never been banned (touch wood). Just don’t do anything blackhat and follow their own guidelines. They are here in black and white. No excuses:

https://www.facebook.com/policies/ads/

So, there you go. Hope that post on Facebook Ads that convert was of some use to you.

PS…No stop reading and head over to Facebook and take out some ads. Just be sure to Like this post and leave a comment first. Cheers.

How to Grow Your YouTube Channel – Concrete Tips

Grow Your YouTube Channel: Ok, so you have a YouTube channel. You have even optimized the heck out of it and added some fancy channel art. Cool.

So now what? Well, let’s take a step back before we learn how to move forward.

About a month ago, I surveyed my email list. Maybe you got it? I asked them questions all about YouTube and what struggles they had.

One of the main themes that popped up was that there was no course that fully and properly covered how to set up, and really optimize a YouTube channel.

So I got to work and created a course. 35 videos in all (yep, there are really that many and they are all about YouTube Channel set up and optimization). Nearly 400 people bought it at $27. It is now $47 and still way under-priced in my opinion. But heck, it is what it is.

Shameless plug: If you want access, then you can click the image and grab it.

Grow Your YouTube Channel Got it? Cool.

So if you followed my training s to the tee, you’d now have a fully set up YouTube channel ready to go. But of course the foundations are just the first step. We need to actually build the channel subscriber base which in turn will increase your bottom line.

Also, once you hit 500 subs, you are then entitled to a vanity URL ( used to be easy in the old days).

Compare:

a) https://www.youtube.com/user/adampayne75

b) https://www.youtube.com/user/fdgagrewyhrh352

The top one has my brand name. The bottom, which is made up of random numbers and letters is what all new channels look like now.

Anyhow…

Back to how to Grow Your YouTube Channel

3 Concrete Steps on How to Grow Your YouTube Channel

1. Grow your YouTube Channel by uploading videos consistently

What this means is that you need to treat your YouTube channel like a TV show. If your favourite program was not on at the day and time it was usually broadcast, you would be confused, perhaps even angry.

Be like a TV program. Commit to uploading videos on a schedule. Say every Tuesday at 9pm your time. Of course, you are not a TV program, so do not beat yourself up if you are an hour late or even a day late, but you get the idea. Also, commit to something that is sustainable. Not these silly 30 day challenges that you can never really keep up with, let alone maintain once they are over.

Your viewers will come to expect your videos, even look forward to them. And before you say anything, I know this one strategy is my own downfall. But the really huge channels have this down! Aspire to be like them.

2. Grow your YouTube Channel with a special link

For people to subscribe, they do of course need to know about your channel. So hare your link and actually ask people to subscribe. But a little hack is to use a special link. Not the link to your channel as most people would do. But a link like this:

And if you are not a subscriber of my channel, watch what happens:

https://www.youtube.com/user/adampayne75?sub_confirmation=1

So for you just share this link:

https://www.youtube.com/user/YOURCHANNELID?sub_confirmation=1

Bingo, nice little hack there.

3. Grow your YouTube Channel with an Outro

Here is a little outro I made but in hindsight it’s not the best as my channel info does not stay up long enough for anyone to actually be able to read it. But nonetheless, having a 7-20 second outro telling folk to subscribe to your channel at the end of your videos will help.

So, there you have 3 concrete tips to get more subs and grow your channel. Over time, this will increase your fan base, list and bottom line. Get to work.

PS…If you liked this post on how to Grow Your YouTube Channel, then please like, leave a comment and of course, subscribe to my channel. Thanks

recurring income

Recurring Income – A Step By Step Guide

In the quest to make money on the old Internet, there is one model that stands head and shoulders above the others, and that is recurring income. The idea that you sell something once, and get paid over and over again for your efforts.

Sound too easy? Well, that is because it is. You just need a few parts of the puzzle to come together and take action.

I have several membership sites that pay the bills, pay my marketing expenses and give me a little bit of money each month to play around with.

I’m not a techie at all. I just use Clickfunnels, create content each month and then shoot a quick email to a particular list when it is done. Simple.

Before I go on, this model is based on a $4.95- $9.95 price point but there is no real reason you cannot charge more.

Recurring Income In 5 Steps

Step 1: Niche

One thing that stops people is over thinking this. You do not have to be an expert, you just need to be better than someone else. Throw your perfectionist hat out of the window.

The one tip i will give you is to niche down. Not just a ‘lose weight’ newsletter, but  a ‘ Lose weight for new moms’ Newsletter. Not only will it make it easier to create targeted content, it will allow you to stand out in one small sub niche.

Do not be afraid of competition, and get started.

You only need to come up with new content once a month. Enough to write a 4-7 page newsletter. Or ONE video. That is it.

Newsletters can be written on a Word document and changed into a PDF. Add a logo and you are good to go. Forums are a great place to get ideas for content.

Step 2: Delivery

There are a lot of different ways to deliver your content automatically. It does not matter which membership site/script you use.

Just choose one and go with it. Heck, Gumroad allows you to get started without having to set up a site yourself.

Personally, I use Clickfunnels due to it being so so easy and flexible. I love it. Here is my review on that:

Clickfunnels Review * Why clickfunnels Changed My business *

Grab your free 14 day trial of Clickfunnels here.

Step 3: Build Your List First

Rather than going for the home run right away, you need to warm your prospects up. So direct people to your landing page and build your list in exchange for a free gift.

Email your list 3-4 times a week with value and entertainment and among all that suggest your newsletter. Anyone that buys needs to get moved off of that lit on to your ‘buyers’ list.

Step 4: Traffic

Depending on your niche, your audience will be hanging out in different places. They may be on Facebook, YouTube, Instagram… You need to research this and use the right medium to direct people to your landing page.

Get them on an email list in exchange for a related free gift and promote your newsletter/course to them.

Step 5: Track and Tweak

Most people give up when they do not get instant success. Suits me fine, more money for me but it is also a shame. Your success is right around the corner, you just need to test and tweak what you are doing until you find the winning combination.

There are plenty of tracking options:

Improvely

Clickmagik

CPV Lab

You just need one. Even Google Analytics can help you monitor recurring income.

People tend to over think and over-complicate everything. Just get started and reach out to me if you get stuck!

 

PS…I hope you enjoyed this post. IF you have any questions about recurring income, let me know in the comments.

YouTube Remarketing

YouTube Remarketing Mastery – Why This is Huge

YouTube Remarketing is something rarely talked about or taught. Why is that? Here is my take.

No-one knows how to do it. Or, no-one thinks it will work for them. You see, not only are YouTube ads rarely taught. For the most of us, when we see YouTube Ads we see big corporations and we imagine big budgets must be needed. Not true.

YouTube ads are actually really cheap but that is just the start. It is not just YouTube Ads, but YouTube remarketing that is key.

Retargeting and remarketing are the same thing by the way.

When people visit your website or see your videos for the first time, they are cold traffic. They do not know you and at that time, there is no KLT factor (Know, Like, Trust). As such, the large majority do not take the action you hope for.

They do not buy, opt-in..etc

BUT…If you have your YouTube Remarketing set up, then you can follow them all over the web and all over YouTube. Bit like a stalker but less scary and creepy.

Even better. You can follow them over YouTube depending on the actual search term they type in. Your Remarketing videos can be hyper- targeted.

Now there are basically 3 main types of traffic:

1) COLD TRAFFIC: People who have no idea who you are.

2) WARM TRAFFIC: People who know you, but have never taken action.

3) HOT TRAFFIC. People know you, have taken action and are engaged. They know, like, and trust you.

Source: https://www.act-on.com/blog/2016/06/how-to-get-results-from-youtube-ads-hint-its-not-advertising/

Youtube Remarketing allows you to turn cold to warm to hot…

As the above article mentions, it can take many times of folks seeing your videos before they take action. That is what remarketing allows you to do.

Watch more to learn..

YouTube Remarketing Video

Whether you are list building, selling stuff on your E-commerce site, driving traffic to a blog or affiliate site, this is a vital part of your strategy. Or at least it should be.

To learn more about Youtube Remarketing you have several choices

a) Wait unit July 24th when I have a course and then buy it.

b) Get it for free (details how are here)

YouTube ads

Regardless, you should read up on this subject and get stuck in and begin to apply it bit by bit. You won’t regret it.

If you want to learn more about the basics of Youtube Ads, then this post I wrote  a while back will help you.

PS…If you liked this post on YouTube Remarketing, then please leave a comment and like it 🙂 Thanks

 

first $100 online

How I made my first $100 online

By doing something I did not know how to do….

Before You think it sounds dodgy, let me explain.

Their name was Charity. Really nice person from my first impression. Hit me up on Facebook and said they were on my list and if I could help them. And my reply got me my first $100 online.

The cry for help was in relation to a service I had offered. Basically, I was offering to create anyone who wanted it a professional looking capture page and connect it to an auto-responder of their choice. This was before Lead Pages, Clickfunnels (best investment I have made in a long while) and so on and to be honest, I was fairly green at that time myself. But I was keen and an action taker.

I had also bought a product called 10-minute pages. I no longer have it nor endorse it. That allowed me to use a whole bunch of templates. I would have no idea how to create one from scratch. Still cannot do that. I’m no coder.

Anyway, Charity wanted me to create a page and connect it to Aweber so a Bizz Opp could be promoted. I used one of the templates, edited it and connected it to Aweber. charged $97 (okay, not $100 but near enough).

They were happy as I was super quick, helpful and delivered over what THEY had expected. And I did something that they could not do at that time themself. Everyone was a winner.

It took me 10 mins max. Maybe less. Easy money. Now some of you maybe think I overcharged, should have done it for free..etc. But I disagree.

This was providing a service. And at that time, I’d not heard of Fiverr and I presume neither had they.

I just took action.

first $100 online

If you are struggling, think, what can YOU do? What can YOU create that others cannot yet need? Then get the word out and charge for it. if you do not so it, someone else will.

Certain softwares or programs can aid the process of course. At that time, I made the most of 10-minute funnels. Soon, I’ll be getting Viddyoze 2.0 and offering services via my VA to people who did not grab it but need help making their videos look snazzy.

Here are some examples of intros I made up using Viddyoze 2.0:

It really is just a case of getting yourself out there and getting some money coming in. When you are new, or if you are struggling, never be afraid to big up yourself.

Now, of course you absolutely must over-deliver and do it in a timely manner. That goes without saying.

Even if you only got ONE $100 in a whole month, that would pay your phone bill or cover some expenses as you grow.

Do it! And get your first $100 online (if you haven’t already).

PS..How do you make your first $100 online? Let me know in the comments below.

 

 

 

Monthly Expenses

Expenses Report – What I spend Each Month on Tools/Services

My Monthly Expenses

I recently got an email from one lady who as worried about her monthly expenses in building her online business. She as worried that she was spending too much and that, I presume, as borne out of not making enough income to justify her expenses.

What with everyone posting their income shots all over social media, I thought I would do the opposite and post my expenses.

Before I do, I made a decision early on NEVER to post my income shots. For one, they are meaningless to anyone but me. Also, if someone feels the need to see what someone else is doing before they make a choice, then than person is NOT someone I want to work with.

Mini rant aside, here are my monthly expenses all expose 🙂

Aweber: $69

Aweber, despite getting a bad rep by people who mail everyday a different of to their list, works fine for me. Treat people with respect, do not send them offers everyday and abracadabra, it works fine.

AW PRO Tools $29

This is an automation tool that works with Aweber. It allows me to automatically move people from list to list to better serve them and it also allows me to tag people who click certain links as someone who is interested in a certain topic.

Beyond Hosting VPS with Lite Speed $80

Hosting. This VPS is made for affilaite marketers. They have AMAZING support and installed my CPV Lab for me too. No problems with them.

Noble Samurai $47

I use this to create some videos and also do a little research. Very easy to use.

FTP Facebook Poster $10

Little tool that allows me to search for images and then schedule them to my groups. Big time saver and if done consistently, can gradually get engagement back up.

Pro Rank Tracker $39

Accurately checks my rankings which is important as Google Incognito is now less accurate.

Monthly Expenses

Ispionage $59

Bing Ads Spy Tool.

TubeMaster Pro $67

A video Research tool. Only for those doing lots of YT ads but helps.

Power Ranker $17

Part of a high ticket program I bought and this is for use of their software.

Skype $15

Obvious what this is for.

Adobe Photoshop $20 

I pay monthly for this.

VA- $400

I have one full time VA who creates content for niche sites and makes little videos for niche channels plus a few simple tasks that come up

Paid Traffic – Case by Case

Varies every month. This month I did not do so much as I had a launch. I spent about $2,000 on YT Ads overall this month.

I am also thinking of adding: Lead Pages. I have Click funnels but Lead Pages is also so easy to use I may add that to my arsenal for ease of use.

I hope I have not forgotten anything but that is what I spend on a monthly basis.

I also have annual tools, still buy the odd product or high end training and service.

Do you spend more? Less? Kind of the same?

Let me know in the comments.

How to improve YouTube Channel authority

How to Improve YouTube Channel Authority

One of  the things that I get emailed about most is this: Adam, you are my hero (ok….I lied)

What a lot of folk ask me is why their videos aren’t ranking and getting tons of traffic and views especially after they have fully optimized their YouTube channel as per my training.

Patience! A fully optimized channel is very important (especially if you plan to do YouTube Ads) but you still have some work to do.

Your channel needs backlinks from different domains to help build its Trust Flow and Citation flow.

How to Improve YouTube Channel Authority Video

To take advantage of the tips in the video, you simply need to this:

Create an account here: http://market.source-wave.com/

Then get this gig:: http://beerswithadam.com/YT-Authority

The above link is to a gig on Market Source that will improve your trust flow and citation on Majestic SEO.

You will need a fully optimized channel and your trailer video ready. It will cost $35 one time.

So, once you are fully optimized and have a few videos and a trailer, work on getting your numbers up. That will help.

OR…

You could do it yourself. That will take time and effort but if you know how and have the time, then go for it. For me, my time is worth way more than $35.

YouTube should be treated like a website. It needs to have content uploaded regularly to build it up and in time, and after some effort, your videos will gradually begin to rank automatically on upload.

I hope you got a bit of value from this post on How to Improve YouTube Channel Authority Video. Would appreciate a comment and share..etc! Cheers!

The Infrastructure of list building

List Building & YouTube #3 – The Infrastructure of list building

The Infrastructure of list building >> If you have not yet done so, please go back and read part one and part two on how to build a list with YouTube. This will make more sense then.

Done that? Cool, let’s move on.

In this post, we are going to talk about the infrastructure or tools that you need to get the job done. Now there are a million different options for each part of the process. The majority of them work and they all have their own unique pros and cons.

Don’t stress it too much. Just pick something and roll with it. Whatever you choose there are lots of tutorials on both the product’s help pages as well as on youtube or Google. This is YOUR responsibility to learn this stuff.

The Infrastructure of list building

While we could get really advanced, this series of posts i all about the basics. We are going to need:

+ A way to create pages. I recommend Clickfunnels if you have the budget. 14 day free trial.

+ An Autoresponder. I recommend Aweber.

+ An Amazon s3 Account to host our report (if we go that route). Sign up for free here.

I did think about making a full on step-by-step live tutorial but I think once this video series is complete, I’ll make a bonus video of me setting up a whole opt-in funnel over the shoulder so make sure you keep an eye out for that.

I will use Clickfunnels and Aweber in that video as well and it will be in the make money online niche OR something completely different. not decided yet. Anyhow, it will be made 🙂
PS…I hope you liked this post on the Infrastructure of list building. Please leave me a comment below and tweet it.

 

Creating a Lead Magnet

How to build a list with YouTube part 2 – Creating a Lead Magnet

In the previous post, I talked about the getting started of List Building on Youtube. And it all begins with doing your research.

Once you have chosen your niche, and identified the problems that folk are having in that niche, you need to have something that solves ONE problem or PART of that problem. And this is something that you will create and will become your Lead Magnet.

Creating a Lead Magnet is not hard, it just takes a little bit of time. The video explains all about it.

Creating a Lead Magnet

As you can see, creating a Lead Magnet basically means writing a PDF or making a video. They key is to offer value and make the person who subscribes to receive it feel as if they have gotten a great deal.

What you do not cover you can include in follow up emails (that info is coming soon). The process is simple, you put your squeeze page in front of people who would be interested and offer your lead magnet in exchange for their email address.

With Youtube this is easy as people come to you. They have high user intent. So as long as your video ranks, and you have your video set up correctly, you WILL get leads.

I will be covering all the steps in later videos but this is all about creating a Lead Magnet.

In short:

  • Google Drive is free and great for PDFs
  • YouTube videos are awesome for free gifts. Screenshot tutorials for example
  • Reports can be as short as 3-4 pages or as long as you want.One of my reports can be gotten here: http://beerswithadam.com/YouTube-gift

Enjoy and I’ll be writing the next post very soon.

Any comments then please leave them below. Oh, a tweet or share would also be good too 🙂

 

How to build a list with YouTube

How to build a list with YouTube part 1 Finding Problems via Research

Building a List is something that EVERYONE should be doing and while a lot of folk struggle, it is not really that hard.

That said, there are some steps that you need to undertake to do it correctly. The way I do it is NOT about getting as many folk as possible. My list is not huge. But it does convert coz I do it the right way.

How to build a list with YouTube – Niche & Problem Research

So as you can see, identify the problems people are having by using forums. It was also allow you to learn the vernacular of your target audience to use in future copy. Read more about copy here ( for YouTube that is).

Let me know if this was useful in the comments section.

Cheers!

PS…Please LIKE this post if you are cool with that!

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