In the previous post, I talked about the getting started of List Building on Youtube. And it all begins with doing your research.
Once you have chosen your niche, and identified the problems that folk are having in that niche, you need to have something that solves ONE problem or PART of that problem. And this is something that you will create and will become your Lead Magnet.
Creating a Lead Magnet is not hard, it just takes a little bit of time. The video explains all about it.
Creating a Lead Magnet
As you can see, creating a Lead Magnet basically means writing a PDF or making a video. They key is to offer value and make the person who subscribes to receive it feel as if they have gotten a great deal.
What you do not cover you can include in follow up emails (that info is coming soon). The process is simple, you put your squeeze page in front of people who would be interested and offer your lead magnet in exchange for their email address.
With Youtube this is easy as people come to you. They have high user intent. So as long as your video ranks, and you have your video set up correctly, you WILL get leads.
I will be covering all the steps in later videos but this is all about creating a Lead Magnet.
Google Drive is free and great for PDFs
YouTube videos are awesome for free gifts. Screenshot tutorials for example
Building a List is something that EVERYONE should be doing and while a lot of folk struggle, it is not really that hard.
That said, there are some steps that you need to undertake to do it correctly. The way I do it is NOT about getting as many folk as possible. My list is not huge. But it does convert coz I do it the right way.
How to build a list with YouTube – Niche & Problem Research
So as you can see, identify the problems people are having by using forums. It was also allow you to learn the vernacular of your target audience to use in future copy. Read more about copy here ( for YouTube that is).
Let me know if this was useful in the comments section.
PS…Please LIKE this post if you are cool with that!
YouTube Video Titles >> With everyone focussed on rankings and how to game the system, a lot of people forget one simple thing when creating their YouTube videos. The TITLE!
Now, I know you are thinking that no-one forgets to add a title, but that’s not exactly what I meant.
Here are some practical ideas for your titles that have attractive copy and yet you can weave your keyword in there:
YouTube Video Titles – Ideas that Work!
How to __________________
Did you know __________________?
Learn How to ________________
The ultimate Guide to______________
Who wants to _______________?
A little known Secret to ________________
4 ideas for ______________
Of course, you MUST get your keyword in there but you can go for a title like the above then add the keyword.
Example: You wanna rank for ‘the best way to lose tummy fat’
Possible title: Discover the best way to lose tummy fat
I know some of the titles may come across as spammy but they work to attract attention. The title, like the thumbnail is designed to do ONE thing. Get the click. The click means a view.
How to create a Custom Thumbnail that Works
Thumbnails play the same role. They tell the viewer exactly what the video is about and the graphic entices them to click. Luckily, ugly works well. Plain backgrounds with the video keyword in the text (large and readable).
You do not need to be a photoshop expert to make thumbnails that get clicks thankfully
First of all, you should be using Google Chrome as your default browser. No ifs or buts on that one.
Oh, you are already? Smart.
Now as you probably know, Google has a ton of extensions that you can add (many of them free) to make your online affiliate marketing journey much easier.
They appear on the top right of your screen as so:
But with all the choices, which ones are really necessary? If you are an affiliate marketer, then I will identify the ones I feel are vital. There may be others but I’ll keep the list to 10.
My Top 10 Google Chrome Extensions
When you have more than one or two passwords, you need a safe and secure way of keeping them all in one place. Also, you can create folders that you can share with your VAs later on down the road if need be.
What stands for Web of Trust. It basically tells you how trustworthy a website is based on user feedback. It looks at trustworthiness and child safety.
While not always 100% accurate, it’s great for checking out affiliate offers because if they get a poor rating, chances are it’ll be difficult to direct link on places like Facebook.
Anyone writing or outsourcing articles, landers and so on needs to make sure they are well-written. No typos and so on. Grammarly allows you to do this and I am using Grammarly for this article( Now watch the spelling nazis point out an error).
If you want to run affiliate offers in other countries this is a great extension. You can simply switch to aproxy of that country and then check out some competition.
FB Pixel Helper
As you may expect, FB Pixel helper helps you validate your FB Conversion and Custom Audience Pixels.
Ever wanted to take a screenshot of the whole screen? With Awesome screenshot you can. Great for capturing sales pages and landers and then to send to VAs to copy or to go over yourself.
Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics and Google Tag Manager.
It helps you verify that you have installed various Google tags correctly on your page. Just navigate to any page and Tag Assistant will tell you which tags are present, report any errors and suggest improvements that can be made
When you browse the web, your data leaves a digital footprint. This footprint, connected by tracking technologies (called trackers), helps companies build a profile about you and how you interact with their sites and their competitors, allowing them to optimize their communications and site experience to reach you – and others like you – at the right place, at the right time.
User Agent Switcher
In simple terms, you can view your pages as they would be seen on any device. Great if you are affiliate marketing and want to see how your landing page looks on Android for example.
PS…Hope you enjoyed this post on my top 10 Google Chrome extensions. Please leave a comment and share and also tell me your choice for preferred extension.
Choice two is to enter your email onto the next page (not my page). The information you will get is worth the chance.
Choice three will arrive on the 12th of January. But only if you make the right choice at the start.
You only have something to lose by NOT clicking.
Make the right choice to educate yourself and then perhaps get something that will elevate your business.
Ok…I guess I am not being fair am I? I mean, you have no idea what you are clicking on.
So let me tell you.
On the next page there is video ( long and covers one of the most misunderstood aspects of marketing). This information will, if you market anyting online propel you forward regardless of any other actions you take.
BUT…There is also another place to enter your email. If you make the choice to do so, you’ll get access FREE to 2015 3C Conference Recordings ($997 Real Value!). Nothing to lose.
What is Smart Member 2.0?
In a Nutshell, Smart Member is similar to Udemy, by allowing you to create and launch your own courses, and build your own membership sites. But unlike Udemy, Smart Member gives YOU more control, allowing you to keep your leads, use your own sales pages, collect money directly, pay affiliates instant commissions, and integrate with 3rd party platforms like JVzoo.
NO OTHER membership platform comes close to Smart Member, Period.
As an aside…Dark Post Profits 3.0 will be launching in February, and as a special fast-action bonus, everyone that gets a lifetime account with Smart Member will be given FREE access to Dark Post Profits 3.0 the following month during the official launch!
2016 is here and already going quickly. With the Internet ever evolving and countless people venturing online, how are YOU going to make sure you have the success you want this year?
Well, I hope to help with some tips as well as some things to watch out for. Let’s kick on.
Obstacles to Success in 2016
This right here is the most fundamental problem that a large majority of marketers have:
Symptom: Buy anything and everything that looks like it will make you $$ easily and quickly
Cause(s): Being way too opportunistic and marketers taking advantage of that.
This right here is the Shiny Object Syndrome you’ve probably heard of.
As someone who emails a lot, it is my job and ultimate goal to become your trusted fiduciary. That is something I admit to have failed in before. But as I personally evolve, I truly want to provide tips and product recommendations that will help you, and not just promote the latest new thing.
But YOU have to meet me halfway too, and not be that opportunistic buyer and be a more strategic buyer ( to quote Rich Shefren).
How to Achieve Success in 2016 – Process Vs. Result
As I type this, 2016 is 12 days away and why wait till New Years Eve to write out my goals for 2016. There is no time like the present.
While I was compiling them, I looked back at my goals for 2015. They made me chuckle.
Some were set way too low. Others, now, seem really unimportant.
And, alas, I missed a few too.
So, here’s a little Video on my old goals:
As you saw, some of my goals were rather silly, some I missed, and some I achieved.
My Goals for 2016
So, what are my goals for 2016? Here they are in no particular order: + Spend more time with my daughters. I spent far too much time glued to my laptop in 2015.
+ Build up my affiliate marketing Oracle membership site and build at least 2 more membership sites. Passive income is great. I highly recommend them as they can cover ALL your marketing costs (worst case) and be a full-time income (best case). The key here though is to GIVE more in terms of quality to my members.
+ Get more quality clients and help them build THEIR YouTube and Social Media Presence. Let me know if this interests you (I prefer individuals or small businesses).
+ Have at least 4 $100,000 plus launches. To do this, it’s all about strategic partnerships. I now know who I want to do this with.
+ Bring my annual revenue up to or exceeding $1,000,000. When I got started, this was a pie in the sky figure. Now I KNOW it’s not hard to do.
+ Improve my reviews. Reviews on my Beers With Adam site are hard work (as I do them properly). BUT, that’s imperative to provide people with the truth. Now, I am not (probably) gonna call out the fakes and liars. Others do that well enough. But I may ruffle a few feathers. Less reviews, more quality ones.
+ Help at least 2 people launch their own products. Why only 2? Well, to do 1-1 training and mentorship is hard and 99% of the people I’ve spoken too have the WRONG attitude. Nice folk, but wrong attitude full of excuses why they cannot do things. I used to be that person, so not hating but I don’t want to work with someone like that. I also know MANY folk who will help you make and sell rubbish. Not for me.
+ Become a top Affiliate for my new CPA Network. I recently joined a new program $5K buy-in (A steal). I will become one of their top affiliates by the end of the year (Will, not I hope).
Have I set my hopes to LOW? Maybe. The point is not really the goals, but the reason for setting them:
The real value of setting goals is not the recognition or rewards, it’s the person we become by finding the discipline, courage or commitment to achieve them.
PS…Please let me know if you liked this post by sharing it on Twitter and tell me your goals below.
How to get a better conversion rate is a question that many people have. After all, ranking top of Google or YouTube, getting a ton of clicks on your ads, or building a massive Facebook Fan Page is all kinda pointless if you are unable to get conversions, which basically means make more money.
So here are some tips for you as well as a little introductory video on how to get a better conversion rate.
1. You don’t know your Avatar
When I got started, I bought a product called AutoResponder Madness by Andre Chaperon. I learnt this avatar stuff from his teachings so while I don;t take credit for the below info, I applied it and think you should too.
Think about this for a minute. You have 4 folk looking at your offer; a new SEO tool.
James and Jane
The last time James bought a similar tool 2 years ago, he got screwed. His worldview is going to be very different from Jane who regularly buys the latests tools to enhance her online blogging platform and has had some top-notch experiences.
Fred and Luke
If Fred sees his job as an innovator and is encouraged to try new alternatives, he will have a different worldview to Luke who is told to avoid risks and cut costs where he can.
Different people, same product they are looking at, completely different worldview. And therefore the same people will make a different decision based on this worldview that they have.
So what should you do? Change their world view?
Identify a group of folk with a worldview, frame your story in terms of that world view, and reap the benefits.
Does the below sound familiar?
a) Get an offer
b) Drive traffic to that offer
c) Build a relationship via Email
d) Convert and get sales
W-R-O-N-G! Big time. But that is the methodology most people are told, so that is what they do. Perhaps you too? I did it back in the day. We all knew no better.
But something was wrong. A and B went well, we tried C and D just didn’t materialize at all.
One of the most overlooked items when designing a marketing campaign is also one of the most important and should never be skipped:
Identifying your target population.
It sounds so basic, yet it is so regularly skipped.
If you want to attract more of YOUR target population, then you must identify them with laser-like proficiency. One of the best ways to do this is to be able to visualize your target market. I recommend using an Avatar approach. This way you can envision exactly what your target looks like. Once you can see them in your minds eye, it’s much easier to attract them.
If you are selling weight loss products for instance, who exactly are you trying to attract??
“anyone who is overweight”====>>>> Nope!
That is just way too broad a spectrum of people to effectively attract. You must get much more specific as to who they are.
The lesson here is to be more specific and don’t try to attract absolutely everyone. As the old story goes “He who chases two rabbits catches none”.
You must get specific for each campaign. You should note that you can have multiple “ideal prospects” and their related Avatars, however, each campaign must be addressed to a specific population to be able to appeal to their specific needs, challenges and other emotional triggers.
The importance of understanding your audience.
It is important not to try to market to everyone.
A creative way to get this process rolling is to create what is known as an Empathy Map
You may need to change it, add to it, alter it…but you DO need to start it.
Put simply, an empathy map is the world from someone else’s Point of View. It is what THEY see, do, think, feel and hear. Their ‘worldview’
It is THEIR world perspective. Not yours.
It is more than a demographic of your ideal customer; you are getting inside their head and writing down their aspirations, fears, dreams, environment and concerns.
Write all this down, and you have an empathy map. It can be hard at first, but just get started.
Get A Better Conversion Rate – Empathy Map Difficulties
The problem that you will face (I did too, believe me) is that your empathy map is not skewed by your OWN worldviews. In other words, it must be unbiased. That is hard….
You need to try to look through the lens of your ideal customer.
I recently read an article about how Daniel Day-Lewis prepares for his acting roles. It is extreme to say the least. He gets in character, sometimes for 8 months at a time.
He has had his ribs broken, lived in a real prison, gotten a boxing license. Heck, in his Oscar-winning performance of My Left Foot, it was reported he acted as if he could not walk for the duration of the filming, so much so that crew had to carry him around. But he won an oscar and it is viewed as THE model of how acting should be done.
Now you do not need to go to such extremes in creating your empathy map…but you get my drift.
This is an Empathy Map Example
2. You don’t know your numbers
You cannot scale what you aren’t measuring. In short, you must be tracking and know your numbers so you can optimize and scale. Here is an introduction to tracking so that you can learn more on this score. Here is an introduction to CPV LAB, the tracking platform I use myself. To grab it at a discount, you can use this coupon Code at the check out: ADAMPAYNE via this CPV LAB link.
3. You Have not Split-tested
If you have ONE landing page, ONE Facebook ad, ONE Image, then you are not marketing. You are praying that the ‘guess’ that you have made will be a success.
I was speaking to one of my mentors who was telling me that at his peak, they were running huge amounts of traffic to an offer and changing out the landing pages every 12 hours. New colors, new headlines, new images…
The thing is, that to do this, you must be tracking so that you can see how the changes affect the numbers.
4. You suck at telling stories
Stories create a connection with your audience. Stories allow you to persuade your prospect to take certain steps over just throwing up data on them.
A story gives someone an emotional experience of action. The prospect will feel this experience so they will feel that they are taking the action of the main character.
Good stories are simple. Built on a very simple foundation of elements. Character, desire and conflict.
5. You are emotionally attached to a campaign
When I created my first ever Teespring campaign, I was sure it would be a home-run. After all, I had followed all the training of a great course I had bought. The campaign was designed by a VA and looked awesome. My targeting was spot on.
But, after $70 spent, I looked like this guy:
The thing was, I couldn’t let go. I had put sweat and tears into this campaign and would not accept that it was a failure. The real reason it failed, I guess I’ll never know. But what I should have done was killed the campaign after 48 hours, and moved onto another one.
So, if stuff fails, so be it. Never get emotionally attached to a campaign
I hope this post about how to Get A Better Conversion Rate has helped you. Making money online is NOT easy. If it were, everyone would be rich. It takes time, effort, education and a ton of mistakes (many of which will cost you money).
PS… I’d really appreciate it if you either left a comment or tweeted this post 🙂 Thanks.