In today’s tutorial, I want to talk to you about the new End Screen and Annotations feature that YouTube has just taken out of beta. It’s been on certain people’s accounts for a while, but now it’s available to everybody.
Where it would normally have said Annotations, it says End Screen and Annotations.
If you want to go back to the original method of just having Annotations, you can click the Annotations link and it will take you to the old one.
What basically this means is it allows you to add stuff at the end of your video, and only the last twenty seconds. If you want to use the End Screen and Annotations method, you need to make sure that the last twenty seconds of your video is not something important you’re trying to teach.
If you’re doing an on-screen video or a screen share video, you want to make sure that for the last twenty seconds, you’re not sharing vital stuff. If it’s your face talking, a talking head video, you want to make sure that you finish saying what you got to say and maybe have just a blank canvas at the end.
YouTube End Cards – Add Element
Once you open up the option, you can click ‘add element’. There you have 4 choices, one of which is subscribe to your channel.
That will bring up the profile picture of your channel, which you can then drag and drop anywhere that you want, so let’s leave that there.
You can then add a video or a playlist, these are the two things that we’ll use most of the time. You get three choices. I would recommend best for viewer and most recent upload.
If I click most recent upload, that’s obvious what it is. Create element and it will take your most recent video and then you can drag and drop that. You can make it a little bit bigger or a little bit smaller.
Next choose best for viewer. What this does, it goes through all of your public videos and it picks out the best video for that particular viewer based on their history, which is really, really cool because it’s going to show them the most interesting one for them. Therefor, there’s a higher chance they are going to watch it, even if it’s an old one. It’s still cool. You’re only allowed four of these. Four could be a bit overkill, but if you wanted to add a link to an approved website, you could.
Note: Great for E-com stores or affiliate stuff.
For the last twenty seconds of my video, these would be clickable both on desktop and on mobile, which is very, very big because a lot of traffic on YouTube is mobile. The longer you can keep people on your channel or get them to subscribe or even direct them off of YouTube the better.
That’s it. That is the End Screen function. Hope you found this post useful.
And Why is it a BAD business Model for Low end products
In this post, I’m going to talk about why the concept of launchjacking is, in my opinion, a bad strategy and definitely not a long-term business concept that you should take seriously.
I know there are many products out there that teach launchjacking. There are many video-related products that advocate the concept of launchjacking but I don’t think it’s a good idea. It’s not one that people should really take seriously. But let’s first go through what launchjacking is, in case you don’t know.
There are products being launched consistently in various niches, but especially in making money online. There are products being released every single day. Usually, three or four or five a day. Sometimes more.
So what people will tend to do is they will make review videos and too do the same thing. But they’ll make videos reviewing these products, trying to rank them on youtube or trying to rank their websites on Google.
People employ this strategy in the hope that people will come on to Youtube or Google, type in the search term, product name review, or product name, or product name bonus and they will come across their video. Then, they hope a viewer will click on the buy button and that person will make an affiliate commission.
In theory, that sounds like it’s a great idea because you know, these products get a little bit search volume. The trouble is: the short… the shelf life of these products is very, very short.
Most products, you know, it’s like for two or three days, they get searched for and after that, they get completely forgotten about and the next one’s up there. Again, two or three days later, they’ve gone and the next one’s up there.
A Bad Idea
So this is why I think it’s a bad idea. It’s very difficult to rank your video for a new product quickly but it is easy to rank it long term.
When I review a product and I make my review video I upload it to Youtube. But I’m not worried about getting a hundred percent optimized or you know, getting my SEO down clearly because there are a lot of people out there that do these review videos, that do a lot of underhand black hat stuff. This is because they know their videos will rank very quickly and stay there for a day or two and then you know, two weeks later, they will disappear.
They don’t care. And rightly so because two weeks later, no one’s looking for that product. No one in the real world’s ever heard of the actual product creator either. It’s a very short term thing so there are a lot of people out there doing black hat stuff and stuff that might get them in trouble. They don’t care because the video ranked…it ranked for two or three days and disappears.
Other people, who are in this more long term, they have a lot of follows. So they could make a review video and send it out to their lists and that video will get a lot of views in a very short period of time. People will watch the majority of that video and therefore, they will rank more easily.
So the average person is gonna really really struggle.
Facebook Ads that convert: I know many people have a love hate relationship with Facebook. I’ve done very well with video ads but I know that there are a ton of folk out there who have no results, poor results, or are very hesitant to try them. So this post is for these people.
Let’s cut the fluff and get straight to it.
Facebook Ads that convert – 5 Steps
You must get a business account for Facebook.
This is just to minimize the risk of getting into trouble. You also get real access to a support staff in your area who is more than happy to call you if you have a question.
The reasoning behind this is that if people are actively paying money for a print publication, then they will be more likely to follow and buy what it is you are selling (If done correctly that is).
Here is a tutorial on Media Kits if you had not heard of them before:
b) Who are the celebrities and thought leaders in your field?
c) What are the top makers and brands?
d) Are there any top books in your area?
e) Are there any authority websites, Facebook group and/or organizations?
Now, note down all of the data that you have accrued into a spreadsheet or document. Do whatever works best for you so that it is all organized and understandable to you.
Note: Facebook’s very own audience insights tool is great for research and gathering data too.
Facebook Ads that convert
3. Learn How to use the Power Editor
Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns. To access Power Editor, you’ll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser.
From there you can pretty much do everything regarding setting up your campaigns. This post is not about the ‘ho to’ of that. But I will give you a short run down.
There are 3 main sections:
Your campaign basically should correspond to a single objective. This may be lead capture. For you r campaign you need to know the offer and the objective. What are you promoting will mean that everything connected to that will be in the same campaign.
If you own the page, you can do website conversions. If you do not, you should run click to website ads. Page Post Engagement works well too.
So your campaign maybe named something like: Dog Training Offer
Your Ad Sets. Each ad set should be named clearly to you. Copy + Image + Target + Placement. Something like ‘Dog question+blue pic+poodle Lovers+Mobile (that way you know all about this ad set).
I have heard you should start each Ad set to run from the morning and on a weekday.
Your Ads are your specific images and copy that you are using.
The above is just for organization purposes.
Here is a free tutorial on how to get going with the Power Editor itself
(Not my video, but does a good enough job. Power Editor does change its layout from time to time)
4. Focus on the Ad (Image and copy- the words you use)
The image is the single most important aspect of a good ad in my opinion. It is the first thing that your prospect will see.
Canva.com is a great free resource that you can use to make simple designs.
Make sure to use power verbs. You need to grab your prospects attention and the copy and the image variation ill do that.
Each ad should have a clear CTA ( Call to Action). Tell people what they should do.
Rather than try and reinvent the wheel
5. Test and Tweak
I know everyone says that but that is because it’s true. You are probably not going to hit a home-run the first few times (actually, most of the time). A lot of it is down to persistence as we never really know what will work and what won’t at first.
One tip to do this the right way is to create 3 identical ads in all ways apart from the image. See what is working best after 72 hours and kill the 2 non performers. You now have a good image.
Next, use that image in 3 NEW ads, but this time, 3 different headlines. Kill the 2 that are not working as well. You now have a winning headline AND image.
You can then do the same for copy, destination, call to action button..etc. Get as granular as you like. Sure it takes time and money but all the time, you need the mindset that you are not losing money, you are learning, and getting data about what works and what doesn’t.
In short, Facebook ads, while not hard from a technical standpoint, do require patience and logical application. A well as the mindset of data gathering when you are losing money at first.
As for stuff like pixels and retargeting and reading the data, these are all important but you need to get the basics first.
We have all heard the horror stories of accounts getting banned. I have had many ad disapproved for reasons I still do not know, but I have never been banned (touch wood). Just don’t do anything blackhat and follow their own guidelines. They are here in black and white. No excuses:
In the quest to make money on the old Internet, there is one model that stands head and shoulders above the others, and that is recurring income. The idea that you sell something once, and get paid over and over again for your efforts.
Sound too easy? Well, that is because it is. You just need a few parts of the puzzle to come together and take action.
I have several membership sites that pay the bills, pay my marketing expenses and give me a little bit of money each month to play around with.
I’m not a techie at all. I just use Clickfunnels, create content each month and then shoot a quick email to a particular list when it is done. Simple.
Before I go on, this model is based on a $4.95- $9.95 price point but there is no real reason you cannot charge more.
Recurring Income In 5 Steps
Step 1: Niche
One thing that stops people is over thinking this. You do not have to be an expert, you just need to be better than someone else. Throw your perfectionist hat out of the window.
The one tip i will give you is to niche down. Not just a ‘lose weight’ newsletter, but a ‘ Lose weight for new moms’ Newsletter. Not only will it make it easier to create targeted content, it will allow you to stand out in one small sub niche.
Do not be afraid of competition, and get started.
You only need to come up with new content once a month. Enough to write a 4-7 page newsletter. Or ONE video. That is it.
Newsletters can be written on a Word document and changed into a PDF. Add a logo and you are good to go. Forums are a great place to get ideas for content.
Step 2: Delivery
There are a lot of different ways to deliver your content automatically. It does not matter which membership site/script you use.
Just choose one and go with it. Heck, Gumroad allows you to get started without having to set up a site yourself.
Personally, I use Clickfunnels due to it being so so easy and flexible. I love it. Here is my review on that:
Clickfunnels Review * Why clickfunnels Changed My business *
Email your list 3-4 times a week with value and entertainment and among all that suggest your newsletter. Anyone that buys needs to get moved off of that lit on to your ‘buyers’ list.
Step 4: Traffic
Depending on your niche, your audience will be hanging out in different places. They may be on Facebook, YouTube, Instagram… You need to research this and use the right medium to direct people to your landing page.
Get them on an email list in exchange for a related free gift and promote your newsletter/course to them.
Step 5: Track and Tweak
Most people give up when they do not get instant success. Suits me fine, more money for me but it is also a shame. Your success is right around the corner, you just need to test and tweak what you are doing until you find the winning combination.
Their name was Charity. Really nice person from my first impression. Hit me up on Facebook and said they were on my list and if I could help them. And my reply got me my first $100 online.
The cry for help was in relation to a service I had offered. Basically, I was offering to create anyone who wanted it a professional looking capture page and connect it to an auto-responder of their choice. This was before Lead Pages, Clickfunnels (best investment I have made in a long while) and so on and to be honest, I was fairly green at that time myself. But I was keen and an action taker.
I had also bought a product called 10-minute pages. I no longer have it nor endorse it. That allowed me to use a whole bunch of templates. I would have no idea how to create one from scratch. Still cannot do that. I’m no coder.
Anyway, Charity wanted me to create a page and connect it to Aweber so a Bizz Opp could be promoted. I used one of the templates, edited it and connected it to Aweber. charged $97 (okay, not $100 but near enough).
They were happy as I was super quick, helpful and delivered over what THEY had expected. And I did something that they could not do at that time themself. Everyone was a winner.
It took me 10 mins max. Maybe less. Easy money. Now some of you maybe think I overcharged, should have done it for free..etc. But I disagree.
This was providing a service. And at that time, I’d not heard of Fiverr and I presume neither had they.
I just took action.
If you are struggling, think, what can YOU do? What can YOU create that others cannot yet need? Then get the word out and charge for it. if you do not so it, someone else will.
Certain softwares or programs can aid the process of course. At that time, I made the most of 10-minute funnels. Soon, I’ll be getting Viddyoze 2.0 and offering services via my VA to people who did not grab it but need help making their videos look snazzy.
Here are some examples of intros I made up using Viddyoze 2.0:
It really is just a case of getting yourself out there and getting some money coming in. When you are new, or if you are struggling, never be afraid to big up yourself.
Now, of course you absolutely must over-deliver and do it in a timely manner. That goes without saying.
Even if you only got ONE $100 in a whole month, that would pay your phone bill or cover some expenses as you grow.
Do it! And get your first $100 online (if you haven’t already).
PS..How do you make your first $100 online? Let me know in the comments below.
I recently got an email from one lady who as worried about her monthly expenses in building her online business. She as worried that she was spending too much and that, I presume, as borne out of not making enough income to justify her expenses.
What with everyone posting their income shots all over social media, I thought I would do the opposite and post my expenses.
Before I do, I made a decision early on NEVER to post my income shots. For one, they are meaningless to anyone but me. Also, if someone feels the need to see what someone else is doing before they make a choice, then than person is NOT someone I want to work with.
Mini rant aside, here are my monthly expenses all expose 🙂
Aweber, despite getting a bad rep by people who mail everyday a different of to their list, works fine for me. Treat people with respect, do not send them offers everyday and abracadabra, it works fine.
AW PRO Tools $29
This is an automation tool that works with Aweber. It allows me to automatically move people from list to list to better serve them and it also allows me to tag people who click certain links as someone who is interested in a certain topic.
Beyond Hosting VPS with Lite Speed $80
Hosting. This VPS is made for affilaite marketers. They have AMAZING support and installed my CPV Lab for me too. No problems with them.
Noble Samurai $47
I use this to create some videos and also do a little research. Very easy to use.
FTP Facebook Poster $10
Little tool that allows me to search for images and then schedule them to my groups. Big time saver and if done consistently, can gradually get engagement back up.
Pro Rank Tracker $39
Accurately checks my rankings which is important as Google Incognito is now less accurate.
Bing Ads Spy Tool.
TubeMaster Pro $67
A video Research tool. Only for those doing lots of YT ads but helps.
Power Ranker $17
Part of a high ticket program I bought and this is for use of their software.
Obvious what this is for.
Adobe Photoshop $20
I pay monthly for this.
I have one full time VA who creates content for niche sites and makes little videos for niche channels plus a few simple tasks that come up
Paid Traffic – Case by Case
Varies every month. This month I did not do so much as I had a launch. I spent about $2,000 on YT Ads overall this month.
I am also thinking of adding: Lead Pages. I have Click funnels but Lead Pages is also so easy to use I may add that to my arsenal for ease of use.
I hope I have not forgotten anything but that is what I spend on a monthly basis.
I also have annual tools, still buy the odd product or high end training and service.
The Infrastructure of list building >> If you have not yet done so, please go back and read part one and part two on how to build a list with YouTube. This will make more sense then.
Done that? Cool, let’s move on.
In this post, we are going to talk about the infrastructure or tools that you need to get the job done. Now there are a million different options for each part of the process. The majority of them work and they all have their own unique pros and cons.
Don’t stress it too much. Just pick something and roll with it. Whatever you choose there are lots of tutorials on both the product’s help pages as well as on youtube or Google. This is YOUR responsibility to learn this stuff.
The Infrastructure of list building
While we could get really advanced, this series of posts i all about the basics. We are going to need:
I did think about making a full on step-by-step live tutorial but I think once this video series is complete, I’ll make a bonus video of me setting up a whole opt-in funnel over the shoulder so make sure you keep an eye out for that.
I will use Clickfunnels and Aweber in that video as well and it will be in the make money online niche OR something completely different. not decided yet. Anyhow, it will be made 🙂 PS…I hope you liked this post on the Infrastructure of list building. Please leave me a comment below and tweet it.
In the previous post, I talked about the getting started of List Building on Youtube. And it all begins with doing your research.
Once you have chosen your niche, and identified the problems that folk are having in that niche, you need to have something that solves ONE problem or PART of that problem. And this is something that you will create and will become your Lead Magnet.
Creating a Lead Magnet is not hard, it just takes a little bit of time. The video explains all about it.
Creating a Lead Magnet
As you can see, creating a Lead Magnet basically means writing a PDF or making a video. They key is to offer value and make the person who subscribes to receive it feel as if they have gotten a great deal.
What you do not cover you can include in follow up emails (that info is coming soon). The process is simple, you put your squeeze page in front of people who would be interested and offer your lead magnet in exchange for their email address.
With Youtube this is easy as people come to you. They have high user intent. So as long as your video ranks, and you have your video set up correctly, you WILL get leads.
I will be covering all the steps in later videos but this is all about creating a Lead Magnet.
Google Drive is free and great for PDFs
YouTube videos are awesome for free gifts. Screenshot tutorials for example
First of all, you should be using Google Chrome as your default browser. No ifs or buts on that one.
Oh, you are already? Smart.
Now as you probably know, Google has a ton of extensions that you can add (many of them free) to make your online affiliate marketing journey much easier.
They appear on the top right of your screen as so:
But with all the choices, which ones are really necessary? If you are an affiliate marketer, then I will identify the ones I feel are vital. There may be others but I’ll keep the list to 10.
My Top 10 Google Chrome Extensions
When you have more than one or two passwords, you need a safe and secure way of keeping them all in one place. Also, you can create folders that you can share with your VAs later on down the road if need be.
What stands for Web of Trust. It basically tells you how trustworthy a website is based on user feedback. It looks at trustworthiness and child safety.
While not always 100% accurate, it’s great for checking out affiliate offers because if they get a poor rating, chances are it’ll be difficult to direct link on places like Facebook.
Anyone writing or outsourcing articles, landers and so on needs to make sure they are well-written. No typos and so on. Grammarly allows you to do this and I am using Grammarly for this article( Now watch the spelling nazis point out an error).
If you want to run affiliate offers in other countries this is a great extension. You can simply switch to aproxy of that country and then check out some competition.
FB Pixel Helper
As you may expect, FB Pixel helper helps you validate your FB Conversion and Custom Audience Pixels.
Ever wanted to take a screenshot of the whole screen? With Awesome screenshot you can. Great for capturing sales pages and landers and then to send to VAs to copy or to go over yourself.
Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics and Google Tag Manager.
It helps you verify that you have installed various Google tags correctly on your page. Just navigate to any page and Tag Assistant will tell you which tags are present, report any errors and suggest improvements that can be made
When you browse the web, your data leaves a digital footprint. This footprint, connected by tracking technologies (called trackers), helps companies build a profile about you and how you interact with their sites and their competitors, allowing them to optimize their communications and site experience to reach you – and others like you – at the right place, at the right time.
User Agent Switcher
In simple terms, you can view your pages as they would be seen on any device. Great if you are affiliate marketing and want to see how your landing page looks on Android for example.
PS…Hope you enjoyed this post on my top 10 Google Chrome extensions. Please leave a comment and share and also tell me your choice for preferred extension.
2016 is here and already going quickly. With the Internet ever evolving and countless people venturing online, how are YOU going to make sure you have the success you want this year?
Well, I hope to help with some tips as well as some things to watch out for. Let’s kick on.
Obstacles to Success in 2016
This right here is the most fundamental problem that a large majority of marketers have:
Symptom: Buy anything and everything that looks like it will make you $$ easily and quickly
Cause(s): Being way too opportunistic and marketers taking advantage of that.
This right here is the Shiny Object Syndrome you’ve probably heard of.
As someone who emails a lot, it is my job and ultimate goal to become your trusted fiduciary. That is something I admit to have failed in before. But as I personally evolve, I truly want to provide tips and product recommendations that will help you, and not just promote the latest new thing.
But YOU have to meet me halfway too, and not be that opportunistic buyer and be a more strategic buyer ( to quote Rich Shefren).
How to Achieve Success in 2016 – Process Vs. Result