I recently got an email from one lady who as worried about her monthly expenses in building her online business. She as worried that she was spending too much and that, I presume, as borne out of not making enough income to justify her expenses.
What with everyone posting their income shots all over social media, I thought I would do the opposite and post my expenses.
Before I do, I made a decision early on NEVER to post my income shots. For one, they are meaningless to anyone but me. Also, if someone feels the need to see what someone else is doing before they make a choice, then than person is NOT someone I want to work with.
Mini rant aside, here are my monthly expenses all expose 🙂
Aweber, despite getting a bad rep by people who mail everyday a different of to their list, works fine for me. Treat people with respect, do not send them offers everyday and abracadabra, it works fine.
AW PRO Tools $29
This is an automation tool that works with Aweber. It allows me to automatically move people from list to list to better serve them and it also allows me to tag people who click certain links as someone who is interested in a certain topic.
Beyond Hosting VPS with Lite Speed $80
Hosting. This VPS is made for affilaite marketers. They have AMAZING support and installed my CPV Lab for me too. No problems with them.
Noble Samurai $47
I use this to create some videos and also do a little research. Very easy to use.
FTP Facebook Poster $10
Little tool that allows me to search for images and then schedule them to my groups. Big time saver and if done consistently, can gradually get engagement back up.
Pro Rank Tracker $39
Accurately checks my rankings which is important as Google Incognito is now less accurate.
Bing Ads Spy Tool.
TubeMaster Pro $67
A video Research tool. Only for those doing lots of YT ads but helps.
Power Ranker $17
Part of a high ticket program I bought and this is for use of their software.
Obvious what this is for.
Adobe Photoshop $20
I pay monthly for this.
I have one full time VA who creates content for niche sites and makes little videos for niche channels plus a few simple tasks that come up
Paid Traffic – Case by Case
Varies every month. This month I did not do so much as I had a launch. I spent about $2,000 on YT Ads overall this month.
I am also thinking of adding: Lead Pages. I have Click funnels but Lead Pages is also so easy to use I may add that to my arsenal for ease of use.
I hope I have not forgotten anything but that is what I spend on a monthly basis.
I also have annual tools, still buy the odd product or high end training and service.
The Infrastructure of list building >> If you have not yet done so, please go back and read part one and part two on how to build a list with YouTube. This will make more sense then.
Done that? Cool, let’s move on.
In this post, we are going to talk about the infrastructure or tools that you need to get the job done. Now there are a million different options for each part of the process. The majority of them work and they all have their own unique pros and cons.
Don’t stress it too much. Just pick something and roll with it. Whatever you choose there are lots of tutorials on both the product’s help pages as well as on youtube or Google. This is YOUR responsibility to learn this stuff.
The Infrastructure of list building
While we could get really advanced, this series of posts i all about the basics. We are going to need:
I did think about making a full on step-by-step live tutorial but I think once this video series is complete, I’ll make a bonus video of me setting up a whole opt-in funnel over the shoulder so make sure you keep an eye out for that.
I will use Clickfunnels and Aweber in that video as well and it will be in the make money online niche OR something completely different. not decided yet. Anyhow, it will be made 🙂 PS…I hope you liked this post on the Infrastructure of list building. Please leave me a comment below and tweet it.
In the previous post, I talked about the getting started of List Building on Youtube. And it all begins with doing your research.
Once you have chosen your niche, and identified the problems that folk are having in that niche, you need to have something that solves ONE problem or PART of that problem. And this is something that you will create and will become your Lead Magnet.
Creating a Lead Magnet is not hard, it just takes a little bit of time. The video explains all about it.
Creating a Lead Magnet
As you can see, creating a Lead Magnet basically means writing a PDF or making a video. They key is to offer value and make the person who subscribes to receive it feel as if they have gotten a great deal.
What you do not cover you can include in follow up emails (that info is coming soon). The process is simple, you put your squeeze page in front of people who would be interested and offer your lead magnet in exchange for their email address.
With Youtube this is easy as people come to you. They have high user intent. So as long as your video ranks, and you have your video set up correctly, you WILL get leads.
I will be covering all the steps in later videos but this is all about creating a Lead Magnet.
Google Drive is free and great for PDFs
YouTube videos are awesome for free gifts. Screenshot tutorials for example
First of all, you should be using Google Chrome as your default browser. No ifs or buts on that one.
Oh, you are already? Smart.
Now as you probably know, Google has a ton of extensions that you can add (many of them free) to make your online affiliate marketing journey much easier.
They appear on the top right of your screen as so:
But with all the choices, which ones are really necessary? If you are an affiliate marketer, then I will identify the ones I feel are vital. There may be others but I’ll keep the list to 10.
My Top 10 Google Chrome Extensions
When you have more than one or two passwords, you need a safe and secure way of keeping them all in one place. Also, you can create folders that you can share with your VAs later on down the road if need be.
What stands for Web of Trust. It basically tells you how trustworthy a website is based on user feedback. It looks at trustworthiness and child safety.
While not always 100% accurate, it’s great for checking out affiliate offers because if they get a poor rating, chances are it’ll be difficult to direct link on places like Facebook.
Anyone writing or outsourcing articles, landers and so on needs to make sure they are well-written. No typos and so on. Grammarly allows you to do this and I am using Grammarly for this article( Now watch the spelling nazis point out an error).
If you want to run affiliate offers in other countries this is a great extension. You can simply switch to aproxy of that country and then check out some competition.
FB Pixel Helper
As you may expect, FB Pixel helper helps you validate your FB Conversion and Custom Audience Pixels.
Ever wanted to take a screenshot of the whole screen? With Awesome screenshot you can. Great for capturing sales pages and landers and then to send to VAs to copy or to go over yourself.
Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics and Google Tag Manager.
It helps you verify that you have installed various Google tags correctly on your page. Just navigate to any page and Tag Assistant will tell you which tags are present, report any errors and suggest improvements that can be made
When you browse the web, your data leaves a digital footprint. This footprint, connected by tracking technologies (called trackers), helps companies build a profile about you and how you interact with their sites and their competitors, allowing them to optimize their communications and site experience to reach you – and others like you – at the right place, at the right time.
User Agent Switcher
In simple terms, you can view your pages as they would be seen on any device. Great if you are affiliate marketing and want to see how your landing page looks on Android for example.
PS…Hope you enjoyed this post on my top 10 Google Chrome extensions. Please leave a comment and share and also tell me your choice for preferred extension.
2016 is here and already going quickly. With the Internet ever evolving and countless people venturing online, how are YOU going to make sure you have the success you want this year?
Well, I hope to help with some tips as well as some things to watch out for. Let’s kick on.
Obstacles to Success in 2016
This right here is the most fundamental problem that a large majority of marketers have:
Symptom: Buy anything and everything that looks like it will make you $$ easily and quickly
Cause(s): Being way too opportunistic and marketers taking advantage of that.
This right here is the Shiny Object Syndrome you’ve probably heard of.
As someone who emails a lot, it is my job and ultimate goal to become your trusted fiduciary. That is something I admit to have failed in before. But as I personally evolve, I truly want to provide tips and product recommendations that will help you, and not just promote the latest new thing.
But YOU have to meet me halfway too, and not be that opportunistic buyer and be a more strategic buyer ( to quote Rich Shefren).
How to Achieve Success in 2016 – Process Vs. Result
How to get a better conversion rate is a question that many people have. After all, ranking top of Google or YouTube, getting a ton of clicks on your ads, or building a massive Facebook Fan Page is all kinda pointless if you are unable to get conversions, which basically means make more money.
So here are some tips for you as well as a little introductory video on how to get a better conversion rate.
1. You don’t know your Avatar
When I got started, I bought a product called AutoResponder Madness by Andre Chaperon. I learnt this avatar stuff from his teachings so while I don;t take credit for the below info, I applied it and think you should too.
Think about this for a minute. You have 4 folk looking at your offer; a new SEO tool.
James and Jane
The last time James bought a similar tool 2 years ago, he got screwed. His worldview is going to be very different from Jane who regularly buys the latests tools to enhance her online blogging platform and has had some top-notch experiences.
Fred and Luke
If Fred sees his job as an innovator and is encouraged to try new alternatives, he will have a different worldview to Luke who is told to avoid risks and cut costs where he can.
Different people, same product they are looking at, completely different worldview. And therefore the same people will make a different decision based on this worldview that they have.
So what should you do? Change their world view?
Identify a group of folk with a worldview, frame your story in terms of that world view, and reap the benefits.
Does the below sound familiar?
a) Get an offer
b) Drive traffic to that offer
c) Build a relationship via Email
d) Convert and get sales
W-R-O-N-G! Big time. But that is the methodology most people are told, so that is what they do. Perhaps you too? I did it back in the day. We all knew no better.
But something was wrong. A and B went well, we tried C and D just didn’t materialize at all.
One of the most overlooked items when designing a marketing campaign is also one of the most important and should never be skipped:
Identifying your target population.
It sounds so basic, yet it is so regularly skipped.
If you want to attract more of YOUR target population, then you must identify them with laser-like proficiency. One of the best ways to do this is to be able to visualize your target market. I recommend using an Avatar approach. This way you can envision exactly what your target looks like. Once you can see them in your minds eye, it’s much easier to attract them.
If you are selling weight loss products for instance, who exactly are you trying to attract??
“anyone who is overweight”====>>>> Nope!
That is just way too broad a spectrum of people to effectively attract. You must get much more specific as to who they are.
The lesson here is to be more specific and don’t try to attract absolutely everyone. As the old story goes “He who chases two rabbits catches none”.
You must get specific for each campaign. You should note that you can have multiple “ideal prospects” and their related Avatars, however, each campaign must be addressed to a specific population to be able to appeal to their specific needs, challenges and other emotional triggers.
The importance of understanding your audience.
It is important not to try to market to everyone.
A creative way to get this process rolling is to create what is known as an Empathy Map
You may need to change it, add to it, alter it…but you DO need to start it.
Put simply, an empathy map is the world from someone else’s Point of View. It is what THEY see, do, think, feel and hear. Their ‘worldview’
It is THEIR world perspective. Not yours.
It is more than a demographic of your ideal customer; you are getting inside their head and writing down their aspirations, fears, dreams, environment and concerns.
Write all this down, and you have an empathy map. It can be hard at first, but just get started.
Get A Better Conversion Rate – Empathy Map Difficulties
The problem that you will face (I did too, believe me) is that your empathy map is not skewed by your OWN worldviews. In other words, it must be unbiased. That is hard….
You need to try to look through the lens of your ideal customer.
I recently read an article about how Daniel Day-Lewis prepares for his acting roles. It is extreme to say the least. He gets in character, sometimes for 8 months at a time.
He has had his ribs broken, lived in a real prison, gotten a boxing license. Heck, in his Oscar-winning performance of My Left Foot, it was reported he acted as if he could not walk for the duration of the filming, so much so that crew had to carry him around. But he won an oscar and it is viewed as THE model of how acting should be done.
Now you do not need to go to such extremes in creating your empathy map…but you get my drift.
This is an Empathy Map Example
2. You don’t know your numbers
You cannot scale what you aren’t measuring. In short, you must be tracking and know your numbers so you can optimize and scale. Here is an introduction to tracking so that you can learn more on this score. Here is an introduction to CPV LAB, the tracking platform I use myself. To grab it at a discount, you can use this coupon Code at the check out: ADAMPAYNE via this CPV LAB link.
3. You Have not Split-tested
If you have ONE landing page, ONE Facebook ad, ONE Image, then you are not marketing. You are praying that the ‘guess’ that you have made will be a success.
I was speaking to one of my mentors who was telling me that at his peak, they were running huge amounts of traffic to an offer and changing out the landing pages every 12 hours. New colors, new headlines, new images…
The thing is, that to do this, you must be tracking so that you can see how the changes affect the numbers.
4. You suck at telling stories
Stories create a connection with your audience. Stories allow you to persuade your prospect to take certain steps over just throwing up data on them.
A story gives someone an emotional experience of action. The prospect will feel this experience so they will feel that they are taking the action of the main character.
Good stories are simple. Built on a very simple foundation of elements. Character, desire and conflict.
5. You are emotionally attached to a campaign
When I created my first ever Teespring campaign, I was sure it would be a home-run. After all, I had followed all the training of a great course I had bought. The campaign was designed by a VA and looked awesome. My targeting was spot on.
But, after $70 spent, I looked like this guy:
The thing was, I couldn’t let go. I had put sweat and tears into this campaign and would not accept that it was a failure. The real reason it failed, I guess I’ll never know. But what I should have done was killed the campaign after 48 hours, and moved onto another one.
So, if stuff fails, so be it. Never get emotionally attached to a campaign
I hope this post about how to Get A Better Conversion Rate has helped you. Making money online is NOT easy. If it were, everyone would be rich. It takes time, effort, education and a ton of mistakes (many of which will cost you money).
PS… I’d really appreciate it if you either left a comment or tweeted this post 🙂 Thanks.
Does this involve any shady black hat stuff? No. And nor should it
Will it be updated? Although it is not mine, these guys have good names and vouched that it will.
Why get this over other video creation tools? This is an all-in-one suite and the wise person will use these videos to RANK and then PRESELL to direct to content. Other products this month were not up to par.
Is it monthly? No. One time payment only
I have had reviews to review the other video offers this month. I chose this. Why? Because it is miles ahead of the others.
What are the OTOS in Video Vibe Pro?
$67 500 + Social Sharing sites added
$197-$997 – White Label Rights to sell the offer as your own.