How to get better results with YouTube Analytics - Adam Payne
YouTube Analytics

How to get better results with YouTube Analytics

How to Use YouTube Analytics to Get Better Results

In this post we’re going to look at how you can get better results with your video. We’ll use the YouTube Analytics section of your YouTube channel.

As you read the post, you can follow along with this Youtube Analytics video.

Once you’re inside of your YouTube channel, come into your Creator Studio and come down to where it says Analytics and then when you click on that, the thing you want to look for is Audience Retention.

You can get a load of really cool data inside of the Analytics

One of the most important things to find is Audience Retention.

This is really, really key because what you’re going to find out here is when people are dropping off of your videos.

In the above video I talk about this video on my channel:  How To Add a Clickable Link To a YouTube Video and Redirect Anywhere Online.

This is coming up to, I think it’s a quarter of a million views and in the last few days, the last 28 days we’ve got just under 4,000 views, which is great but unfortunately the average person is only watching this for 29 percent of the total video, or one minute and 42 seconds.

What I should do is I should go into this video and maybe ten seconds before, so about one and a half minutes. Then, I should add an annotation and that  should either encourage people to watch the rest of the video. Or it should have a call to action getting people off of the video because they were going to drop off anyway and perhaps offer them a free gift in exchange for an email.

That way I’ll build my list. This is a great method that you can use so that you actually know when to put your annotations on. Now of course you don’t know this until you start getting traffic to your videos.

That’s why a lot of people, I think, make mistakes and they create videos that are too long. Three minutes is an ideal length for your video, but still even then people have short attention spans and they’re not going to watch the whole thing.

Go into your analytics, check your most watched videos and see where people are dropping off and add an annotation ten seconds before that point and encourage people to perhaps opt in for a free gift or take another action. You’ll find that you’ll get much better results with your video marketing.

I have decided that YouTube Cards are just not doing it. Though they could still be used for SEO purposes.

Hope you enjoyed this YouTube Analytics tip. If you did, please subscribe to my channel and leave a like and a comment below. Cheers and I’ll speak to you soon.

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Adam Payne

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