How to get Better YouTube Ads Results - Adam Payne
YouTube Ads

How to get Better YouTube Ads Results

Ranking Tip: Get Better YouTube Ads Results

YouTube Discovery Ads are great as they get you more really targeted views which in turn leads to higher rankings.

But many folks run into the problem of setting up their ads and then getting NO traffic. Let me solve that here.

What some people say is that they set up their discovery ad, their ad goes to eligible, and they receive absolutely no traffic, no views, nothing.

What often is the case here is that your bid is too low, and there are other people within the system who are bidding higher than you, so of course it goes without saying that the ad words system is going to get more power to those videos because they bid more money.

What you could do is bid high and budget low.

By that I mean keep your daily budget into something that you can actually afford. If you can only afford to spend 15, $20 a day per video, then don’t budget over that because you won’t go over that budget on a daily basis. What you can do is go to your bid and really increase it.

I’ll give you an example. I’m running 1 video ad to a very high-competition keyword. If I was to bid the usual 3 cents, 4 cents, 5 cents, even 30, 40 cents, I wouldn’t get any traffic whatsoever.

That is actually what’s happened to 1 of my videos. Rather than worry or panic or complain about it, I’m going to go into the ad group for that video, and I’m just going to up the bid to something like $1.50, maybe even $2 per view. While that might seem a little bit extreme, that’s the maximum that you will pay.

It’s not the realistic number that you will pay. What I mean by that is you’re telling YouTube that you are to prepared to pay more than $2 per view, for example, but YouTube still won’t charge you that.

I have 1 video that I’m bidding $1.50 on because it’s a high-competition keyword, but I’m still actually only paying 20 cents per view. By putting my bid up higher, basically that’s my way of telling YouTube that I’m serious, and somebody to be reckoned with, so please drive traffic to that video.

You’re going to have to play around with your bid, gradually increase it, if it’s already eligible, give it 12 to 24 hours, and if you still don’t get in the traffic, increase it again. You may have to increase it quite a lot, but if you keep your budget within a realistic affordable amount, you won’t have to worry.

Hope that makes sense. Any questions, leave them in the comments, and please subscribe to my channel if you haven’t done so already. Thanks for reading and if you want to learn more about YouTube ads, I have a FREE video here.

YouTube Ads

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Adam Payne

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