YouTube Archives - Adam Payne
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How to Use YouTube End Cards

How to Use YouTube End Cards Tutorial

How to Use YouTube End Cards – Mobile Annotations

In today’s tutorial, I want to talk to you about the new End Screen and Annotations feature that YouTube has just taken out of beta. It’s been on certain people’s accounts for a while, but now it’s available to everybody.

Where it would normally have said Annotations, it says End Screen and Annotations.

Like here:

End Cards

Or here:

How to Use End Cards

If you want to go back to the original method of just having Annotations, you can click the Annotations link and it will take you to the old one.

What basically this means is it allows you to add stuff at the end of your video, and only the last twenty seconds. If you want to use the End Screen and Annotations method, you need to make sure that the last twenty seconds of your video is not something important you’re trying to teach.

If you’re doing an on-screen video or a screen share video, you want to make sure that for the last twenty seconds, you’re not sharing vital stuff. If it’s your face talking, a talking head video, you want to make sure that you finish saying what you got to say and maybe have just a blank canvas at the end.

YouTube End Cards – Add Element

Once you open up the option, you can click ‘add element’. There you have 4 choices, one of which is subscribe to your channel.

That will bring up the profile picture of your channel, which you can then drag and drop anywhere that you want, so let’s leave that there.

You can then add a video or a playlist, these are the two things that we’ll use most of the time. You get three choices. I would recommend best for viewer and most recent upload.

If I click most recent upload, that’s obvious what it is. Create element and it will take your most recent video and then you can drag and drop that. You can make it a little bit bigger or a little bit smaller.

Next choose best for viewer. What this does, it goes through all of your public videos and it picks out the best video for that particular viewer based on their history, which is really, really cool because it’s going to show them the most interesting one for them. Therefor, there’s a higher chance they are going to watch it, even if it’s an old one. It’s still cool. You’re only allowed four of these. Four could be a bit overkill, but if you wanted to add a link to an approved website, you could.

Note: Great for E-com stores or affiliate stuff.

For the last twenty seconds of my video, these would be clickable both on desktop and on mobile, which is very, very big because a lot of traffic on YouTube is mobile. The longer you can keep people on your channel or get them to subscribe or even direct them off of YouTube the better.

That’s it. That is the End Screen function. Hope you found this post useful.

How to Use YouTube End Cards Tutorial Video

Launchjacking

What is Launchjacking?

And Why is it a BAD business Model for Low end products

In this post, I’m going to talk about why the concept of launchjacking is, in my opinion, a bad strategy and definitely not a long-term business concept that you should take seriously.

I know there are many products out there that teach launchjacking. There are many video-related products that advocate the concept of launchjacking but I don’t think it’s a good idea. It’s not one that people should really take seriously. But let’s first go through what launchjacking is, in case you don’t know.

There are products being launched consistently in various niches, but especially in making money online. There are products being released every single day. Usually, three or four or five a day. Sometimes more.

So what people will tend to do is they will make review videos and too do the same thing. But they’ll make videos reviewing these products, trying to rank them on youtube or trying to rank their websites on Google.

People employ this strategy in the hope that people will come on to Youtube or Google, type in the search term, product name review, or product name, or product name bonus and they will come across their video. Then, they hope a viewer will click on the buy button and that person will make an affiliate commission.

In theory, that sounds like it’s a great idea because you know, these products get a little bit search volume. The trouble is: the short… the shelf life of these products is very, very short.

Most products, you know, it’s like for two or three days, they get searched for and after that, they get completely forgotten about and the next one’s up there. Again, two or three days later, they’ve gone and the next one’s up there.

A Bad Idea

So this is why I think it’s a bad idea. It’s very difficult to rank your video for a new product quickly but it is easy to rank it long term.

When I review a product and I make my review video  I upload it to Youtube.  But I’m not worried about getting a hundred percent optimized or you know, getting my SEO down clearly because there are a lot of people out there that do these review videos, that do a lot of underhand black hat stuff. This is because they know their videos will rank very quickly and stay there for a day or two and then you know, two weeks later, they will disappear.

They don’t care. And rightly so because two weeks later, no one’s looking for that product. No one in the real world’s ever heard of the actual product creator either. It’s a very short term thing so there are a lot of people out there doing black hat stuff and stuff that might get them in trouble. They don’t care because the video ranked…it ranked for two or three days and disappears.

Other people, who are in this more long term, they have a lot of follows. So they could make a review video and send it out to their lists and that video will get a lot of views in a very short period of time. People will watch the majority of that video and therefore, they will rank more easily.

So the average person is gonna really really struggle.

One tip in all of this is to learn first how to build and optimize your channel.

Here I talk about launchjacking and give an example:

Hope you enjoyed the product, if so, I’d love a comment or tweet 🙂

YouTube Cards Tutorial – Make Your Videos More Interactive and How to Use Them Wisely.

It’s been a while now since YouTube rolled out YouTube Cards. They came out right about the time of the lesser known autoplay function. And while they are super simple and super effective, I still see a ton of videos that are either without cards, or they do not employ them properly. So, I decided to create this YouTube Cards tutorial post to help you out 🙂

YouTube cards act a little bit like annotations in that they appear inside of your video and can be clickable. Let’s say they are a kind of Annotation evolution.

How they differ is this:

  • They are mobile responsive which means that people can, unlike the old annotations, see them on their phone and click on them. As a ton of traffic is via mobile these days, it’s imperative that you employ cards on all your videos.
  • Old annotations were text only on a colored background. YouTube cards allow you to add a small graphic making them aesthetically pleasing to the eye and overall appear more professional

So let’s look at what YouTube cards are and how you can use them to drive more traffic to your website.

 

YouTube Cards Tutorial Video

At the moment, you can choose from six types of cards: Merchandise, Fundraising, Video, Playlist, Associated Website and Fan Funding. You can find a new “Cards” tab in your Video Editor to create and edit them at any time.

To ensure you make the most out of YouTube cards, you need to have your website verified with your channel.

Once you  know how to do this, it really is super simple.

You can download Filezilla here if you have yet to.

FileZilla: https://filezilla-project.org

YouTube Cards Tutorial – Learn More

Despite all of the benefits of YouTube cards, they should be used in conjunction with annotations. they are not meant to replace them.

As is always the case, the best place to get concrete advice about such things is to go to YouTube itself.

Usually, issues with any traffic platform arise simply because the user has not educated themselves about the policies of the said network. So, always familiarize yourself with the Terms Of Service.

The only thing left now for you to do is to actually go out there, verify your website with your channel and play around with YouTube Cards.

Once you have a bunch of them up, you can analyze the stats in your youTube analytics to see if they are having the desired effect and tweak as necessary.

PS…If you liked this YouTube cards tutorial post, then please share it on Facebook or Twitter and leave a comment below. Thanks

YouTube’s New Autoplay feature and What it Means for You

YouTube-Autoplay-feature-1024x423
If you use YouTube in your business, you may have noticed a new feature recently. When a video stops playing, a new video, determined by YouTube will begin to auto play.

If this is not a video  of yours, this could be seen as a real problem.

 

New YouTube Feature Autoplays Their Video Recommendation

 

 

 

 

YouTube’s New Autoplay feature – This is Good for YouTube

Of course this keeps people on YouTube itself, which is their ultimate goal. Trouble is, your goal should be to get them off of YouTube and into your sales funnel.

Now if you look closely at my image, you can see a little checkbox on the top right that does allow the viewer to uncheck this function, but let’s be honest, most folk will not even be aware of it.

Another issue is that unlike the old ‘grid-style’ recommended videos, there is no option for the viewer to choose what video plays next.

It’s all down to the YouTube algorithm.

If the new autoplay recommendation hasn’t rolled out for your account yet, don’t worry. It is a matter of time.

 

So, What can you do?

This will benefit those channels that have a bunch of targeted and related videos inside their channel. I mean, you should be creating theme related channels and on each of these channels, you should have an abundance of related videos.

Never put a weight loss video on a dating channel. Goes without saying, but hey, some people do this.

Create multiple related videos for each keyword you want to rank for.

Of course, you must include the usual:

  • file name
  • headline
  • description
  • tags of all of your videos

 

Create videos in a numbered series like “Part 1, Part 2, and so on. You should keep everything else in the file the same.

YouTube’s algorithm is pretty likely to show the next progression in the video series.

Now, if your channel is not an authority, this will really help you.

YouTube’s New Autoplay feature In Summary

Don’t worry too much, but do ensure you have a bunch of related videos on your channel and connect them as much as possible.

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