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How to Achieve Success in 2016 – And What NOT to do…

2016 is here and already going quickly. With the Internet ever evolving and countless people venturing online, how are YOU going to make sure you have the success you want this year?

Well, I hope to help with some tips as well as some things to watch out for. Let’s kick on.

Obstacles to Success in 2016

This right here is the most fundamental problem that a large majority of marketers have:

Symptom: Buy anything and everything that looks like it will make you $$ easily and quickly

Cause(s): Being way too opportunistic and marketers taking advantage of that.

This right here is the Shiny Object Syndrome you’ve probably heard of.

As someone who emails a lot, it is my job and ultimate goal to become your trusted fiduciary. That is something I admit to have failed in before. But as I personally evolve, I truly want to provide tips and product recommendations that will help you, and not just promote the latest new thing.

But YOU have to meet me halfway too, and not be that opportunistic buyer and be a more strategic buyer ( to quote Rich Shefren).

How to Achieve Success in 2016 – Process Vs. Result

 

How to How to Achieve Success in 2016

 

One tip I can give you here for 2016 is to fall in love with the process, not the result.

What does this mean?

Think of the last time you went to a restaurant and had a fantastic meal.

The result is the meal itself.

The process is the sweat and tears the chef put into to cooking not only your meal, but the training they went through, the countless hours of study…etc.

It was that process that produced the amazing result.

Process Vs Result in 3 minutes:


PS…I hope you have enjoyed this post on ‘How to Achieve Success in 2016’. Please leave me a comment below and tell me your plans for 2016.

Get A Better Conversion Rate

5 Tips to Get A Better Conversion Rate – AKA Make More Money

How to get a better conversion rate is a question that many people have. After all, ranking top of Google or YouTube, getting a ton of clicks on your ads, or building a massive Facebook Fan Page is all kinda pointless if you are unable to get conversions, which basically means make more money.

So here are some tips for you as well as a little introductory video on how to get a better conversion rate.

 

 

1. You don’t know your Avatar

When I got started, I bought a product called AutoResponder Madness by Andre Chaperon. I learnt this avatar stuff from his teachings so while I don;t take credit for the below info, I applied it and think you should too.

Think about this for a minute. You have 4 folk looking at your offer; a new SEO tool.

James and Jane

The last time James bought a similar tool 2 years ago, he got screwed. His worldview is going to be very different from Jane who regularly buys the latests tools to enhance her online blogging platform and has had some top-notch experiences.

Fred and Luke

If Fred sees his job as an innovator and is encouraged to try new alternatives, he will have a different worldview to Luke who is told to avoid risks and cut costs where he can.

Different people, same product they are looking at, completely different worldview. And therefore the same people will make a different decision based on this worldview that they have.

So what should you do? Change their world view?

No!

Identify a group of folk with a worldview, frame your story in terms of that world view, and reap the benefits.

Does the below sound familiar?

a) Get an offer

b) Drive traffic to that offer

c) Build a relationship via Email

d) Convert and get sales

W-R-O-N-G! Big time. But that is the methodology most people are told, so that is what they do. Perhaps you too? I did it back in the day. We all knew no better.

But something was wrong. A and B went well, we tried C and D just didn’t materialize at all.

One of the most overlooked items when designing a marketing campaign is also one of the most important and should never be skipped:

Identifying your target population.

It sounds so basic, yet it is so regularly skipped.

If you want to attract more of YOUR target population, then you must identify them with laser-like proficiency. One of the best ways to do this is to be able to visualize your target market. I recommend using an Avatar approach. This way you can envision exactly what your target looks like. Once you can see them in your minds eye, it’s much easier to attract them.

An Example:

If you are selling weight loss products for instance, who exactly are you trying to attract??

“anyone who is overweight”====>>>> Nope!

That is just way too broad a spectrum of people to effectively attract. You must get much more specific as to who they are.

The lesson here is to be more specific and don’t try to attract absolutely everyone. As the old story goes “He who chases two rabbits catches none”.

You must get specific for each campaign. You should note that you can have multiple “ideal prospects” and their related Avatars, however, each campaign must be addressed to a specific population to be able to appeal to their specific needs, challenges and other emotional triggers.

The importance of understanding your audience.

It is important not to try to market to everyone.

A creative way to get this process rolling is to create what is known as an Empathy Map

You may need to change it, add to it, alter it…but you DO need to start it.

Put simply, an empathy map is the world from someone else’s Point of View. It is what THEY see, do, think, feel and hear. Their ‘worldview’

It is THEIR world perspective. Not yours.

It is more than a demographic of your ideal customer; you are getting inside their head and writing down their aspirations, fears, dreams, environment and concerns.

Write all this down, and you have an empathy map. It can be hard at first, but just get started.

Get A Better Conversion Rate – Empathy Map Difficulties

The problem that you will face (I did too, believe me) is that your empathy map is not skewed by your OWN worldviews. In other words, it must be unbiased. That is hard….

You need to try to look through the lens of your ideal customer.

I recently read an article about how Daniel Day-Lewis prepares for his acting roles. It is extreme to say the least. He gets in character, sometimes for 8 months at a time.

He has had his ribs broken, lived in a real prison, gotten a boxing license. Heck, in his Oscar-winning performance of My Left Foot, it was reported he acted as if he could not walk for the duration of the filming, so much so that crew had to carry him around. But he won an oscar and it is viewed as THE model of how acting should be done.

Now you do not need to go to such extremes in creating your empathy map…but you get my drift.

Empathy Map

This is an Empathy Map Example

2. You don’t know your numbers

You cannot scale what you aren’t measuring. In short, you must be tracking and know your numbers so you can optimize and scale. Here is an introduction to tracking so that you can learn more on this score. Here  is an introduction to CPV LAB, the tracking platform I use myself. To grab it at a discount, you can use this coupon Code at the check out: ADAMPAYNE via this CPV LAB link.

3. You Have not Split-tested

If you have ONE landing page, ONE Facebook ad, ONE Image, then you are not marketing. You are praying that the ‘guess’ that you have made will be a success.

I was speaking to one of my mentors who was telling me that at his peak, they were running huge amounts of traffic to an offer and changing out the landing pages every 12 hours. New colors, new headlines, new images…

The thing is, that to do this, you must be tracking so that you can see how the changes affect the numbers.

Conversion Rate

4. You suck at telling stories

story telling for conversions

Stories create a connection with your audience.  Stories allow you to persuade your prospect to take certain steps over just throwing up data on them.

A story gives someone an emotional experience of action. The prospect will feel this experience so they will feel that they are taking the action of the main character.

Good stories are simple. Built on a very simple foundation of elements. Character, desire and conflict.

 

5. You are emotionally attached to a campaign

When I created my first ever Teespring campaign, I was sure it would be a home-run. After all, I had followed all the training of a great course I had bought. The campaign was designed by a VA and looked awesome. My targeting was spot on.

But, after $70 spent, I looked like this guy:

 

Emotianlly attached

 

The thing was, I couldn’t let go. I had put sweat and tears into this campaign and would not accept that it was a failure. The real reason it failed, I guess I’ll never know. But what I should have done was killed the campaign after 48 hours, and moved onto another one.

So, if stuff fails, so be it. Never get emotionally attached to a campaign

Summary:

I hope this post about how to Get A Better Conversion Rate has helped you. Making money online is NOT easy. If it were, everyone would be rich. It takes time, effort, education and a ton of mistakes (many of which will cost you money).

PS… I’d really appreciate it if you either left a comment or tweeted this post 🙂 Thanks.

Video Vibe Pro Review, Tutorial and Bonus Package

If you want the opinion of someone who knows Video Marketing extremely well, and you want to be able to make high-quality videos and rank them to get the sale or the opt-in, then you must read below.

I’ve just come back from speaking at the Netpreneur Summit in Tokyo with some 7 – 8 figure earners and what I learnt has transformed the way I will do business from here on in.

First, I’ll only be reviewing one offer per week as there are simply not enough quality offers out there. Promoting every day will mean selling my integrity and that’s not for sale at any price.

So with that said, please watch my Video Vibe Pro Review:

Click Here at 11am US EST Sep 14th To Get Video Vibe Pro + My Bonuses Below

Video Vibe Simple Tutorial

Click Here at 11am US EST Sep 14th To Get Video Vibe Pro + My Bonuses Below

 

FAQ:

  1. Can I use this on multiple channels? Yes.
  2. Does this involve any shady black hat stuff? No. And nor should it
  3. Will it be updated? Although it is not mine, these guys have good names and vouched that it will.
  4. Why get this over other video creation tools? This is an all-in-one suite and the wise person will use these videos to RANK and then PRESELL to direct to content. Other products this month were not up to par.
  5. Is it monthly? No. One time payment only

 

I have had reviews to review the other video offers this month. I chose this. Why? Because it is miles ahead of the others.

 

What are the OTOS in Video Vibe Pro?

  1. $67 500 + Social Sharing sites added
  2. $197-$997 – White Label Rights to sell the offer as your own.

Video Vibe Pro Review

 

PS…I hope you enjoyed the Video Vibe Pro Review. 

 

Video Vibe Pro Bonuses

(no PLR or worthless stuff like that)

  1. Million dollar Insights – My Top Secret Insights from the Tokyo Netpreneur Summit

  2. My Social Syndication Strategy Recipe

  3. My YouTube Channel Training Video – How to set up Your channel for Massive Success

  4. 15 Minute SKYPE Session. Ask me ANYTHING ( but not technical questions, that’s a waste of your time). My Skype add is on the Bonus page.

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