Paid Ads Archives - Adam Payne

Paid Ads

YouTube Ads

How to get Better YouTube Ads Results

Ranking Tip: Get Better YouTube Ads Results

YouTube Discovery Ads are great as they get you more really targeted views which in turn leads to higher rankings.

But many folks run into the problem of setting up their ads and then getting NO traffic. Let me solve that here.

What some people say is that they set up their discovery ad, their ad goes to eligible, and they receive absolutely no traffic, no views, nothing.

What often is the case here is that your bid is too low, and there are other people within the system who are bidding higher than you, so of course it goes without saying that the ad words system is going to get more power to those videos because they bid more money.

What you could do is bid high and budget low.

By that I mean keep your daily budget into something that you can actually afford. If you can only afford to spend 15, $20 a day per video, then don’t budget over that because you won’t go over that budget on a daily basis. What you can do is go to your bid and really increase it.

I’ll give you an example. I’m running 1 video ad to a very high-competition keyword. If I was to bid the usual 3 cents, 4 cents, 5 cents, even 30, 40 cents, I wouldn’t get any traffic whatsoever.

That is actually what’s happened to 1 of my videos. Rather than worry or panic or complain about it, I’m going to go into the ad group for that video, and I’m just going to up the bid to something like $1.50, maybe even $2 per view. While that might seem a little bit extreme, that’s the maximum that you will pay.

It’s not the realistic number that you will pay. What I mean by that is you’re telling YouTube that you are to prepared to pay more than $2 per view, for example, but YouTube still won’t charge you that.

I have 1 video that I’m bidding $1.50 on because it’s a high-competition keyword, but I’m still actually only paying 20 cents per view. By putting my bid up higher, basically that’s my way of telling YouTube that I’m serious, and somebody to be reckoned with, so please drive traffic to that video.

You’re going to have to play around with your bid, gradually increase it, if it’s already eligible, give it 12 to 24 hours, and if you still don’t get in the traffic, increase it again. You may have to increase it quite a lot, but if you keep your budget within a realistic affordable amount, you won’t have to worry.

Hope that makes sense. Any questions, leave them in the comments, and please subscribe to my channel if you haven’t done so already. Thanks for reading and if you want to learn more about YouTube ads, I have a FREE video here.

YouTube Ads

Facebook Ads that convert

5 Steps to Great Facebook Ads that convert

Facebook Ads that convert: I know many people have a love hate relationship with Facebook. I’ve done very well with video ads but I know that there are a ton of folk out there who have no results, poor results, or are very hesitant to try them. So this post is for these people.

Let’s cut the fluff and get straight to it.

Facebook Ads that convert – 5 Steps

  1. You must get a business account for Facebook.

This is just to minimize the risk of getting into trouble. You also get real access to a support staff in your area who is more than happy to call you if you have a question.

You can sign up here and follow the steps: http://Business.facebook.com

To make life easier before you start the process, you will need an email address and website that is separate from your main Facebook account. In short, do not use your main Facebook email address.

There are plenty of simple tutorials on YouTube if you need it but just follow the instructions and you’ll be fine.

2. Research Your Target market

Before you even consider setting up an actual campaign, open up a notepad and an Excel spreadsheet.

Next, ask yourself these questions:

a) What are the top magazines in your industry?

You can use resources that are readily available online for your research:

Media Kits: http://justmediakits.com/

Magazines: https://www.magazines.com/

The reasoning behind this is that if people are actively paying money for a print publication, then they will be more likely to follow and buy what it is you are selling (If done correctly that is).

Here is a tutorial on Media Kits if you had not heard of them before:


b) Who are the celebrities and thought leaders in your field?

c) What are the top makers and brands?

d) Are there any top books in your area?

e) Are there any authority websites, Facebook group and/or organizations?

Now, note down all of the data that you have accrued into a spreadsheet or document. Do whatever works best for you so that it is all organized and understandable to you.

Note: Facebook’s very own audience insights tool is great for research and gathering data too.

Facebook Ads that convert

3. Learn How to use the Power Editor

Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns. To access Power Editor, you’ll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser.

From there you can pretty much do everything regarding setting up your campaigns. This post is not about the ‘ho to’ of that. But I will give you a short run down.

There are 3 main sections:

  1. Campaign
  2. Ad set
  3. Ad

 

Your campaign basically should correspond to a single objective. This may be lead capture. For you r campaign you need to know the offer and the objective. What are you promoting will mean that everything connected to that will be in the same campaign.

If you own the page, you can do website conversions. If you do not, you should run click to website ads. Page Post Engagement works well too.

So your campaign maybe named something like: Dog Training Offer

Your Ad Sets. Each ad set should be named clearly to you. Copy + Image + Target + Placement. Something like ‘Dog question+blue pic+poodle Lovers+Mobile (that way you know all about this ad set).

I have heard you should start each Ad set to run from the morning and on a weekday.

Your Ads are your specific images and copy that you are using.

The above is just for organization purposes.

Here is a free tutorial on how to get going with the Power Editor itself

(Not my video, but does a good enough job. Power Editor does change its layout from time to time)

4. Focus on the Ad (Image and copy- the words you use)

The image is the single most important aspect of a good ad in my opinion. It is the first thing that your prospect will see.

Canva.com is a great free resource that you can use to make simple designs.

Make sure to use power verbs. You need to grab your prospects attention and the copy and the image variation ill do that.

Each ad should have a clear CTA ( Call to Action). Tell people what they should do.

Rather than try and reinvent the wheel

5. Test and Tweak

I know everyone says that but that is because it’s true. You are probably not going to hit a home-run the first few times (actually, most of the time). A lot of it is down to persistence as we never really know what will work and what won’t at first.

One tip to do this the right way is to create 3 identical ads in all ways apart from the image. See what is working best after 72 hours and kill the 2 non performers. You now have a good image.

Next, use that image in 3 NEW ads, but this time, 3 different headlines. Kill the 2 that are not working as well. You now have a winning headline AND image.

You can then do the same for copy, destination, call to action button..etc.  Get as granular as you like. Sure it takes time and money but all the time, you need the mindset that you are not losing money, you are learning, and getting data about what works and what doesn’t.

In short, Facebook ads, while not hard from a technical standpoint, do require patience and logical application. A well as the mindset of data gathering when you are losing money at first.

As for stuff like pixels and retargeting and reading the data, these are all important but you need to get the basics first.

Some Extra Training on Facebook Ads That Convert

If you are a beginner, then this is a great course.

For non beginners, then check this out:

This is a GREAT course on using Facebook Ads and Dark Posts (the best kind).

Extra Tip: Staying Out of Trouble

We have all heard the horror stories of accounts getting banned. I have had many ad disapproved for reasons I still do not know, but I have never been banned (touch wood). Just don’t do anything blackhat and follow their own guidelines. They are here in black and white. No excuses:

https://www.facebook.com/policies/ads/

So, there you go. Hope that post on Facebook Ads that convert was of some use to you.

PS…No stop reading and head over to Facebook and take out some ads. Just be sure to Like this post and leave a comment first. Cheers.

How do YouTube Ads Work? – A Step-by-Step Beginners Guide

 

 

After chatting to a lot of people, it seems there are 2 misconceptions about YouTube Ads:

1. They are difficult

2. They are this year’s in thing

In this post, I will dispell both of the above concepts and my goal is to provide you all with a blueprint to creating a Youtube Ad even if  you are completely clueless about the whole deal. So, How do YouTube Ads work?

How do YouTube Ads Work?  The First Step

 

Before you even get started with a YouTube Ad ( and we will get into different types of ads in a minute), you’ll need a Google Adwords Account. To get one simply go here: www.google.com/adwords. Follow the on-screen instructions.

Make sure you enter the correct credit card and billing information as you won’t be able to move forward after this.

The next step is to link your YouTube Channel.

1. Log in to YouTube as usual and go to Creator Studio.

2. Hit the Channel tab and then the advanced tab.

3. From here, hit the ‘Link Adwords Account’ and then paste your Google Adwords ID number (Found in your Adwords account).

4. Name the account, check the 3 boxes and then job is done. you just need to wait for approval.

 

Now you are ready and able to create your First YouTube Ad. But this post is more to explain How YouTube…

How do YouTube Ads Work? – The Three Main Types

 

First let’s look at in-Search Ads.

These are the best ones for the beginner as you do not need to actually create a new video. You just use one of your existing ones.

These appear at the top of the search results after someone types in a search query

in-Search-Ads

 

 

As you can see, they are related to my original search. A click on the Rosetta Stone Ad takes me here:

In-search-2-1024x563

 

This is great, as it is their CHANNEL. More branding and teaches me about them and what they have to offer.

If I click the annotation, I go here:

In-Search-3-1024x599

A landing page that is congruent and uses similar coloring…

Not only will this Ad attract clicks, but if the video does a good job, it will re-redirect the traffic to a place of the advertiser’s choosing.

Oh, and it will also increase views which in turn will lead to better rankings. Who said buying views was bad?

If you want to simplify the whole YouTube Ads Process, then this is what you should do.

Next, let’s look at in display ads.

These are best for beginners. In short you are paying for the top spots on the RIGHT of the video you are watching

In-Display-1024x476

 

The funny thing here is that this takes me to YouTube’s ads platform. Perhaps they want me to take out an ad?

Now, let’s look at in-stream Ads.

In-stream ads are what most people think of when it comes to YouTube Ads. Now, most people think they are annoying as hell, and that’s fine. But…They work IF done the right way.

In-stream ads are small videos that play before the video that you are hoping to watch. Often, you have the option to click away after 5 seconds.

These appear ‘before’ the video you are looking for plays.

These ads need to catch the viewers’ eye and take them away from the content they had just chosen to view.

In doing so, targeting is incredibly crucial, as you want to keep your advertising as “on topic” as possible to the video your viewer just made clear they wanted to watch…

In-stream-1

You only pay if 30 seconds are watched. If the viewer skips before the 30 secs are up, you don’t pay anything. However if a viewer watches 30 seconds of your ad you will still be charged for that whether they click the ad or not. Then of course if somebody actually does click on your ad you will be charged.

A huge difference with these ads is that when clicked viewers get sent to a website of your choice instead of your video.

This one took me here:

In-stream-2-1024x386

 

More congruency and non-threatening.

So these are CPV ads (Cost per view). Even if someone skips the ad, it is still FREE branding for you or your company.

Best Practice:

Make a 60 Sec Video. Qualify them to click away early to stop wasting money. You can do this by making a simple script.

“Are you interested in using a super powerful traffic source to get more leads for your business? If not, then please click away now. But if so, let me introduce myself……

Of course, there is more to YouTube Ads. You need to know about conversions, analytics, targeting and so on, but I hope this post has given you an insight into what Youtube Ads are and how they work.

Once you have something to offer, you know your ideal customer and have a place to send them, then you really should delve into this untapped and misunderstood market.

 

YouTube Ads Explainer Video

YouTube Ads Scare a lot of folks, but no need. To get started with YouTube Ads, then this is what I and a lot of top YouTube Advertisers use. I think you’ll love it.

 

PS…Please comment Below if you enjoyed this post on how to do a YouTube Ad and hit the Google + button too. Thanks

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