Adam Payne, Author at Adam Payne
Posts By :

Adam Payne

YouTube Analytics

How to get better results with YouTube Analytics

How to Use YouTube Analytics to Get Better Results

In this post we’re going to look at how you can get better results with your video. We’ll use the YouTube Analytics section of your YouTube channel.

As you read the post, you can follow along with this Youtube Analytics video.

Once you’re inside of your YouTube channel, come into your Creator Studio and come down to where it says Analytics and then when you click on that, the thing you want to look for is Audience Retention.

You can get a load of really cool data inside of the Analytics

One of the most important things to find is Audience Retention.

This is really, really key because what you’re going to find out here is when people are dropping off of your videos.

In the above video I talk about this video on my channel:  How To Add a Clickable Link To a YouTube Video and Redirect Anywhere Online.

This is coming up to, I think it’s a quarter of a million views and in the last few days, the last 28 days we’ve got just under 4,000 views, which is great but unfortunately the average person is only watching this for 29 percent of the total video, or one minute and 42 seconds.

What I should do is I should go into this video and maybe ten seconds before, so about one and a half minutes. Then, I should add an annotation and that  should either encourage people to watch the rest of the video. Or it should have a call to action getting people off of the video because they were going to drop off anyway and perhaps offer them a free gift in exchange for an email.

That way I’ll build my list. This is a great method that you can use so that you actually know when to put your annotations on. Now of course you don’t know this until you start getting traffic to your videos.

That’s why a lot of people, I think, make mistakes and they create videos that are too long. Three minutes is an ideal length for your video, but still even then people have short attention spans and they’re not going to watch the whole thing.

Go into your analytics, check your most watched videos and see where people are dropping off and add an annotation ten seconds before that point and encourage people to perhaps opt in for a free gift or take another action. You’ll find that you’ll get much better results with your video marketing.

I have decided that YouTube Cards are just not doing it. Though they could still be used for SEO purposes.

Hope you enjoyed this YouTube Analytics tip. If you did, please subscribe to my channel and leave a like and a comment below. Cheers and I’ll speak to you soon.

How to Use YouTube End Cards

How to Use YouTube End Cards Tutorial

How to Use YouTube End Cards – Mobile Annotations

In today’s tutorial, I want to talk to you about the new End Screen and Annotations feature that YouTube has just taken out of beta. It’s been on certain people’s accounts for a while, but now it’s available to everybody.

Where it would normally have said Annotations, it says End Screen and Annotations.

Like here:

End Cards

Or here:

How to Use End Cards

If you want to go back to the original method of just having Annotations, you can click the Annotations link and it will take you to the old one.

What basically this means is it allows you to add stuff at the end of your video, and only the last twenty seconds. If you want to use the End Screen and Annotations method, you need to make sure that the last twenty seconds of your video is not something important you’re trying to teach.

If you’re doing an on-screen video or a screen share video, you want to make sure that for the last twenty seconds, you’re not sharing vital stuff. If it’s your face talking, a talking head video, you want to make sure that you finish saying what you got to say and maybe have just a blank canvas at the end.

YouTube End Cards – Add Element

Once you open up the option, you can click ‘add element’. There you have 4 choices, one of which is subscribe to your channel.

That will bring up the profile picture of your channel, which you can then drag and drop anywhere that you want, so let’s leave that there.

You can then add a video or a playlist, these are the two things that we’ll use most of the time. You get three choices. I would recommend best for viewer and most recent upload.

If I click most recent upload, that’s obvious what it is. Create element and it will take your most recent video and then you can drag and drop that. You can make it a little bit bigger or a little bit smaller.

Next choose best for viewer. What this does, it goes through all of your public videos and it picks out the best video for that particular viewer based on their history, which is really, really cool because it’s going to show them the most interesting one for them. Therefor, there’s a higher chance they are going to watch it, even if it’s an old one. It’s still cool. You’re only allowed four of these. Four could be a bit overkill, but if you wanted to add a link to an approved website, you could.

Note: Great for E-com stores or affiliate stuff.

For the last twenty seconds of my video, these would be clickable both on desktop and on mobile, which is very, very big because a lot of traffic on YouTube is mobile. The longer you can keep people on your channel or get them to subscribe or even direct them off of YouTube the better.

That’s it. That is the End Screen function. Hope you found this post useful.

How to Use YouTube End Cards Tutorial Video

Launchjacking

What is Launchjacking?

And Why is it a BAD business Model for Low end products

In this post, I’m going to talk about why the concept of launchjacking is, in my opinion, a bad strategy and definitely not a long-term business concept that you should take seriously.

I know there are many products out there that teach launchjacking. There are many video-related products that advocate the concept of launchjacking but I don’t think it’s a good idea. It’s not one that people should really take seriously. But let’s first go through what launchjacking is, in case you don’t know.

There are products being launched consistently in various niches, but especially in making money online. There are products being released every single day. Usually, three or four or five a day. Sometimes more.

So what people will tend to do is they will make review videos and too do the same thing. But they’ll make videos reviewing these products, trying to rank them on youtube or trying to rank their websites on Google.

People employ this strategy in the hope that people will come on to Youtube or Google, type in the search term, product name review, or product name, or product name bonus and they will come across their video. Then, they hope a viewer will click on the buy button and that person will make an affiliate commission.

In theory, that sounds like it’s a great idea because you know, these products get a little bit search volume. The trouble is: the short… the shelf life of these products is very, very short.

Most products, you know, it’s like for two or three days, they get searched for and after that, they get completely forgotten about and the next one’s up there. Again, two or three days later, they’ve gone and the next one’s up there.

A Bad Idea

So this is why I think it’s a bad idea. It’s very difficult to rank your video for a new product quickly but it is easy to rank it long term.

When I review a product and I make my review video  I upload it to Youtube.  But I’m not worried about getting a hundred percent optimized or you know, getting my SEO down clearly because there are a lot of people out there that do these review videos, that do a lot of underhand black hat stuff. This is because they know their videos will rank very quickly and stay there for a day or two and then you know, two weeks later, they will disappear.

They don’t care. And rightly so because two weeks later, no one’s looking for that product. No one in the real world’s ever heard of the actual product creator either. It’s a very short term thing so there are a lot of people out there doing black hat stuff and stuff that might get them in trouble. They don’t care because the video ranked…it ranked for two or three days and disappears.

Other people, who are in this more long term, they have a lot of follows. So they could make a review video and send it out to their lists and that video will get a lot of views in a very short period of time. People will watch the majority of that video and therefore, they will rank more easily.

So the average person is gonna really really struggle.

One tip in all of this is to learn first how to build and optimize your channel.

Here I talk about launchjacking and give an example:

Hope you enjoyed the product, if so, I’d love a comment or tweet 🙂

YouTube Ads

How to get Better YouTube Ads Results

Ranking Tip: Get Better YouTube Ads Results

YouTube Discovery Ads are great as they get you more really targeted views which in turn leads to higher rankings.

But many folks run into the problem of setting up their ads and then getting NO traffic. Let me solve that here.

What some people say is that they set up their discovery ad, their ad goes to eligible, and they receive absolutely no traffic, no views, nothing.

What often is the case here is that your bid is too low, and there are other people within the system who are bidding higher than you, so of course it goes without saying that the ad words system is going to get more power to those videos because they bid more money.

What you could do is bid high and budget low.

By that I mean keep your daily budget into something that you can actually afford. If you can only afford to spend 15, $20 a day per video, then don’t budget over that because you won’t go over that budget on a daily basis. What you can do is go to your bid and really increase it.

I’ll give you an example. I’m running 1 video ad to a very high-competition keyword. If I was to bid the usual 3 cents, 4 cents, 5 cents, even 30, 40 cents, I wouldn’t get any traffic whatsoever.

That is actually what’s happened to 1 of my videos. Rather than worry or panic or complain about it, I’m going to go into the ad group for that video, and I’m just going to up the bid to something like $1.50, maybe even $2 per view. While that might seem a little bit extreme, that’s the maximum that you will pay.

It’s not the realistic number that you will pay. What I mean by that is you’re telling YouTube that you are to prepared to pay more than $2 per view, for example, but YouTube still won’t charge you that.

I have 1 video that I’m bidding $1.50 on because it’s a high-competition keyword, but I’m still actually only paying 20 cents per view. By putting my bid up higher, basically that’s my way of telling YouTube that I’m serious, and somebody to be reckoned with, so please drive traffic to that video.

You’re going to have to play around with your bid, gradually increase it, if it’s already eligible, give it 12 to 24 hours, and if you still don’t get in the traffic, increase it again. You may have to increase it quite a lot, but if you keep your budget within a realistic affordable amount, you won’t have to worry.

Hope that makes sense. Any questions, leave them in the comments, and please subscribe to my channel if you haven’t done so already. Thanks for reading and if you want to learn more about YouTube ads, I have a FREE video here.

YouTube Ads

Do I need a Website?

Yes, You DO need a Website

Rant or Advice – Let’s See How This Pans Out

After speaking with quite a few folk recently over Skype, it has become apparent, to me at least, that some folk are just not ready to make any form of income online.

And before I go on, let me say that I am no smarter than anyone else. What I do is take action, and work my arse off.

Ok, back to the main topic of this blog post.

On my Skype chats I have met some great people who have become clients, some that just simply needed a few pointers, as well as a few who have listened to my advice, and decided to continue to do what it was that was getting them nowhere.

But what really gets me is that I get asked some pretty crazy questions:

+ Do I need a website?

+ How long until I can make money?

+ I want to make $2000 per month. Can I?

All of these questions are the wrong thing to ask. The last two come more out of a desperation to make money, so I can understand them, even if they are impossible to answer. Too many variables on the questioners work ethic.

But it is this question that gets me…

Do I need a Website?

Hello…

This is the Internet! So of course you need a website.

That is like trying to drive but asking if you need a car.

Or wanting to be a great Golfer but asking if you need any clubs!

Yes…

You need a website. And not just any old thing you slap up. But something decent. Your website will be the place where you send all your eyeballs, in the hope they become a subscriber or buy a product you own/recommend.

And each website should be in a particular niche and have a particular avatar.

Let’s look at niche selection…

Niche Selection 101

If you want to create a niche site for affiliate marketing, then here are some basic tips to follow:

Now, as you may know, I do a lot of YouTube marketing. For YouTube, there are a different et of criteria hen choosing a niche and I explain all in this expensive PDF guide called the YouTube Money Map. Click the image to get it.

Money+map+bundle

Whatever you decide, please put thought into niche selection. And also ensure you identify your avatar, which is something I make sure people go through in my 1-1 trainings.

If you would like more 1-1 help, then you can schedule an appointment here to talk.

Im tired now and gonna get some kip. Camping has worn me out and I have a bunch to do tomorrow. In the meantime, let me know in the comment if the post a useful, or a load of rambling rubbish 🙂

Cheers!

 

 

 

 

Getting in the Mind of your avatar

Getting in the Mind of your avatar

If you want to attract more of YOUR target population, then you must identify them with laser­-like proficiency. One of the best ways to do this is to be able to visualize your target market. I recommend using an Avatar approach. This way you can envision exactly what your target looks like. Once you can see them in your mind’s eye, it’s much easier to attract them.

To get specific, you need to know the pain points of a particular group of people.

Trouble is, many folk struggle on how to define their ideal target customer. Others are simply too lazy to research.

So let’s look at a very cool free site that helps you with your competitive research that helps you delve deep into the mind of your ideal target customer, AKA your customer avatar.

This video explains the free resource that has so much intel it is scary.

Getting in the Mind of your avatar – SnoopSnoo Review for Subreddits

Personally, I’ve never been a big user on Reditt. But SnoopSnoo has changed all that. By following the guide in the video, you can pretty  much get all the intel you’ll ever need for learning all about your ideal target customer’s pain points.

When you know other people’s problems, you yourself have an opportunity.

Getting in the Mind of your avatar

Sub Reddits are full of real people airing their problems, pains and grievances. These are an educated crossed that gather in these small forum like groups. You can use SnoopSnoo to see, to read, to spy.

And that intel will give you a never ending supply of headlines, blog topics, advertorial content, emails, tweets, Facebook Fan Page posts…you get my drift, eh!

Listen,these people are TELLING YOU what they are worried about. Your job is to use this to write copy and content and then target them via YouTube Ads, Facebook Ads, SEO….It all works.

Here is my free gift to you on how to do research like the pros.

As someone once said, There ain’t nothing to it, but to do it!

PS…If you like this post, then please share it, like it and comment on it. Gracias!

Facebook Ads that convert

5 Steps to Great Facebook Ads that convert

Facebook Ads that convert: I know many people have a love hate relationship with Facebook. I’ve done very well with video ads but I know that there are a ton of folk out there who have no results, poor results, or are very hesitant to try them. So this post is for these people.

Let’s cut the fluff and get straight to it.

Facebook Ads that convert – 5 Steps

  1. You must get a business account for Facebook.

This is just to minimize the risk of getting into trouble. You also get real access to a support staff in your area who is more than happy to call you if you have a question.

You can sign up here and follow the steps: http://Business.facebook.com

To make life easier before you start the process, you will need an email address and website that is separate from your main Facebook account. In short, do not use your main Facebook email address.

There are plenty of simple tutorials on YouTube if you need it but just follow the instructions and you’ll be fine.

2. Research Your Target market

Before you even consider setting up an actual campaign, open up a notepad and an Excel spreadsheet.

Next, ask yourself these questions:

a) What are the top magazines in your industry?

You can use resources that are readily available online for your research:

Media Kits: http://justmediakits.com/

Magazines: https://www.magazines.com/

The reasoning behind this is that if people are actively paying money for a print publication, then they will be more likely to follow and buy what it is you are selling (If done correctly that is).

Here is a tutorial on Media Kits if you had not heard of them before:


b) Who are the celebrities and thought leaders in your field?

c) What are the top makers and brands?

d) Are there any top books in your area?

e) Are there any authority websites, Facebook group and/or organizations?

Now, note down all of the data that you have accrued into a spreadsheet or document. Do whatever works best for you so that it is all organized and understandable to you.

Note: Facebook’s very own audience insights tool is great for research and gathering data too.

Facebook Ads that convert

3. Learn How to use the Power Editor

Power Editor is a Facebook advertising tool designed for larger advertisers who need to create lots of ads at once and have precise control of their campaigns. To access Power Editor, you’ll need to go to www.facebook.com/ads/manage/powereditor in the Chrome browser.

From there you can pretty much do everything regarding setting up your campaigns. This post is not about the ‘ho to’ of that. But I will give you a short run down.

There are 3 main sections:

  1. Campaign
  2. Ad set
  3. Ad

 

Your campaign basically should correspond to a single objective. This may be lead capture. For you r campaign you need to know the offer and the objective. What are you promoting will mean that everything connected to that will be in the same campaign.

If you own the page, you can do website conversions. If you do not, you should run click to website ads. Page Post Engagement works well too.

So your campaign maybe named something like: Dog Training Offer

Your Ad Sets. Each ad set should be named clearly to you. Copy + Image + Target + Placement. Something like ‘Dog question+blue pic+poodle Lovers+Mobile (that way you know all about this ad set).

I have heard you should start each Ad set to run from the morning and on a weekday.

Your Ads are your specific images and copy that you are using.

The above is just for organization purposes.

Here is a free tutorial on how to get going with the Power Editor itself

(Not my video, but does a good enough job. Power Editor does change its layout from time to time)

4. Focus on the Ad (Image and copy- the words you use)

The image is the single most important aspect of a good ad in my opinion. It is the first thing that your prospect will see.

Canva.com is a great free resource that you can use to make simple designs.

Make sure to use power verbs. You need to grab your prospects attention and the copy and the image variation ill do that.

Each ad should have a clear CTA ( Call to Action). Tell people what they should do.

Rather than try and reinvent the wheel

5. Test and Tweak

I know everyone says that but that is because it’s true. You are probably not going to hit a home-run the first few times (actually, most of the time). A lot of it is down to persistence as we never really know what will work and what won’t at first.

One tip to do this the right way is to create 3 identical ads in all ways apart from the image. See what is working best after 72 hours and kill the 2 non performers. You now have a good image.

Next, use that image in 3 NEW ads, but this time, 3 different headlines. Kill the 2 that are not working as well. You now have a winning headline AND image.

You can then do the same for copy, destination, call to action button..etc.  Get as granular as you like. Sure it takes time and money but all the time, you need the mindset that you are not losing money, you are learning, and getting data about what works and what doesn’t.

In short, Facebook ads, while not hard from a technical standpoint, do require patience and logical application. A well as the mindset of data gathering when you are losing money at first.

As for stuff like pixels and retargeting and reading the data, these are all important but you need to get the basics first.

Some Extra Training on Facebook Ads That Convert

If you are a beginner, then this is a great course.

For non beginners, then check this out:

This is a GREAT course on using Facebook Ads and Dark Posts (the best kind).

Extra Tip: Staying Out of Trouble

We have all heard the horror stories of accounts getting banned. I have had many ad disapproved for reasons I still do not know, but I have never been banned (touch wood). Just don’t do anything blackhat and follow their own guidelines. They are here in black and white. No excuses:

https://www.facebook.com/policies/ads/

So, there you go. Hope that post on Facebook Ads that convert was of some use to you.

PS…No stop reading and head over to Facebook and take out some ads. Just be sure to Like this post and leave a comment first. Cheers.

How to Grow Your YouTube Channel – Concrete Tips

Grow Your YouTube Channel: Ok, so you have a YouTube channel. You have even optimized the heck out of it and added some fancy channel art. Cool.

So now what? Well, let’s take a step back before we learn how to move forward.

About a month ago, I surveyed my email list. Maybe you got it? I asked them questions all about YouTube and what struggles they had.

One of the main themes that popped up was that there was no course that fully and properly covered how to set up, and really optimize a YouTube channel.

So I got to work and created a course. 35 videos in all (yep, there are really that many and they are all about YouTube Channel set up and optimization). Nearly 400 people bought it at $27. It is now $47 and still way under-priced in my opinion. But heck, it is what it is.

Shameless plug: If you want access, then you can click the image and grab it.

Grow Your YouTube Channel Got it? Cool.

So if you followed my training s to the tee, you’d now have a fully set up YouTube channel ready to go. But of course the foundations are just the first step. We need to actually build the channel subscriber base which in turn will increase your bottom line.

Also, once you hit 500 subs, you are then entitled to a vanity URL ( used to be easy in the old days).

Compare:

a) https://www.youtube.com/user/adampayne75

b) https://www.youtube.com/user/fdgagrewyhrh352

The top one has my brand name. The bottom, which is made up of random numbers and letters is what all new channels look like now.

Anyhow…

Back to how to Grow Your YouTube Channel

3 Concrete Steps on How to Grow Your YouTube Channel

1. Grow your YouTube Channel by uploading videos consistently

What this means is that you need to treat your YouTube channel like a TV show. If your favourite program was not on at the day and time it was usually broadcast, you would be confused, perhaps even angry.

Be like a TV program. Commit to uploading videos on a schedule. Say every Tuesday at 9pm your time. Of course, you are not a TV program, so do not beat yourself up if you are an hour late or even a day late, but you get the idea. Also, commit to something that is sustainable. Not these silly 30 day challenges that you can never really keep up with, let alone maintain once they are over.

Your viewers will come to expect your videos, even look forward to them. And before you say anything, I know this one strategy is my own downfall. But the really huge channels have this down! Aspire to be like them.

2. Grow your YouTube Channel with a special link

For people to subscribe, they do of course need to know about your channel. So hare your link and actually ask people to subscribe. But a little hack is to use a special link. Not the link to your channel as most people would do. But a link like this:

And if you are not a subscriber of my channel, watch what happens:

https://www.youtube.com/user/adampayne75?sub_confirmation=1

So for you just share this link:

https://www.youtube.com/user/YOURCHANNELID?sub_confirmation=1

Bingo, nice little hack there.

3. Grow your YouTube Channel with an Outro

Here is a little outro I made but in hindsight it’s not the best as my channel info does not stay up long enough for anyone to actually be able to read it. But nonetheless, having a 7-20 second outro telling folk to subscribe to your channel at the end of your videos will help.

So, there you have 3 concrete tips to get more subs and grow your channel. Over time, this will increase your fan base, list and bottom line. Get to work.

PS…If you liked this post on how to Grow Your YouTube Channel, then please like, leave a comment and of course, subscribe to my channel. Thanks

recurring income

Recurring Income – A Step By Step Guide

In the quest to make money on the old Internet, there is one model that stands head and shoulders above the others, and that is recurring income. The idea that you sell something once, and get paid over and over again for your efforts.

Sound too easy? Well, that is because it is. You just need a few parts of the puzzle to come together and take action.

I have several membership sites that pay the bills, pay my marketing expenses and give me a little bit of money each month to play around with.

I’m not a techie at all. I just use Clickfunnels, create content each month and then shoot a quick email to a particular list when it is done. Simple.

Before I go on, this model is based on a $4.95- $9.95 price point but there is no real reason you cannot charge more.

Recurring Income In 5 Steps

Step 1: Niche

One thing that stops people is over thinking this. You do not have to be an expert, you just need to be better than someone else. Throw your perfectionist hat out of the window.

The one tip i will give you is to niche down. Not just a ‘lose weight’ newsletter, but  a ‘ Lose weight for new moms’ Newsletter. Not only will it make it easier to create targeted content, it will allow you to stand out in one small sub niche.

Do not be afraid of competition, and get started.

You only need to come up with new content once a month. Enough to write a 4-7 page newsletter. Or ONE video. That is it.

Newsletters can be written on a Word document and changed into a PDF. Add a logo and you are good to go. Forums are a great place to get ideas for content.

Step 2: Delivery

There are a lot of different ways to deliver your content automatically. It does not matter which membership site/script you use.

Just choose one and go with it. Heck, Gumroad allows you to get started without having to set up a site yourself.

Personally, I use Clickfunnels due to it being so so easy and flexible. I love it. Here is my review on that:

Clickfunnels Review * Why clickfunnels Changed My business *

Grab your free 14 day trial of Clickfunnels here.

Step 3: Build Your List First

Rather than going for the home run right away, you need to warm your prospects up. So direct people to your landing page and build your list in exchange for a free gift.

Email your list 3-4 times a week with value and entertainment and among all that suggest your newsletter. Anyone that buys needs to get moved off of that lit on to your ‘buyers’ list.

Step 4: Traffic

Depending on your niche, your audience will be hanging out in different places. They may be on Facebook, YouTube, Instagram… You need to research this and use the right medium to direct people to your landing page.

Get them on an email list in exchange for a related free gift and promote your newsletter/course to them.

Step 5: Track and Tweak

Most people give up when they do not get instant success. Suits me fine, more money for me but it is also a shame. Your success is right around the corner, you just need to test and tweak what you are doing until you find the winning combination.

There are plenty of tracking options:

Improvely

Clickmagik

CPV Lab

You just need one. Even Google Analytics can help you monitor recurring income.

People tend to over think and over-complicate everything. Just get started and reach out to me if you get stuck!

 

PS…I hope you enjoyed this post. IF you have any questions about recurring income, let me know in the comments.

Pin It on Pinterest